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Detailed Overview + Tutorial

Your Research Team in the Cloud for Sustainable Business Strategy

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Agenda

• Background: What? Why? Who? How?• About the Co-Founders• Our Advisory Board• Our Collaborators• 6 specific use cases• Calculate internal time/cost savings• Pricing

© 2014 g-bit, LLC

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What is it?

A market intelligence software platform, provided as a subscription service, to help business professionals find, understand and act on energy, environmental and sustainability trends

© 2014 g-bit, LLC

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Why did we create it?

To solve our own pain points in finance, academics, entrepreneurship and consulting

To help you spend less time researching and more time creating value and making an impact

© 2014 g-bit, LLC

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Why the name?

g-bit = green business informatics tool

and

Gbit = Gigabit, or 1,000,000,000 bits of data; We want to manage this kind of information overload for businesses

© 2014 g-bit, LLC

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Why use it?

To be the industry expert:Read less, but understand moreReduce research timeEnhance team collaborationReduce internal labor costsIncrease billable time or other revenueEnhance data-based decision making

© 2014 g-bit, LLC

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How is it used?

As a market research toolSearch regularly for project-specific trends and data

As a content discovery platformCheck it daily to learn something unexpected

For example:Find quantitative market data for your investor presentationCapture quality content for your branding or social media workAssess growth areas for new products and servicesBuild case studies for what’s working in green building

© 2014 g-bit, LLC

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Why are we unique?

© 2014 g-bit, LLC

Strong quantitative, business and applied focusWe focus on statistics, calculators and quant toolsThis industry needs rigor and data, not anecdotes or fluffWe want action, not just discussion and analysis

Highly credible curators and partnersCo-Founders are affiliated with Duke University, UNC Chapel Hill,

Bank of America, the Institute for Defense and Business, and the US Green Building Council

Collaborators come from Harvard University, University of Cambridge, Cherokee Investment Partners, Make It Right, Mithun and Enterprise Community Partners

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Who is it built for?

Fortune 1000 companies: R&D and product developmentCorporate social responsibility and sustainabilityMarketing and branding

Sustainability and management consultantsProject developers and company buildersArchitects, engineers, designers and plannersCity, state and federal governmentsU.S. military officialsAcademics, think tanks and policy makersInvestors and investment managersJournalists and other media organizations

© 2014 g-bit, LLC

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About the Co-Founders

Dr. Christopher Wedding

Founder: Strategy + innovation consulting for energy and sustainability

Senior Advisor: Private equity fund, venture investor and startup accelerator

Adjunct Faculty: Business School

Adjunct Faculty: School of the Environment

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About the Co-Founders

Christopher Guidry

• IT guru and database authority• 18 years experience translating complex business

needs into sophisticated software solutions• As a VP at Bank of America, has worked as both a

Database and Software Lead Architect– Created database to house over 25 million

credit card transactions totaling nearly $5 billion to facilitate the reduction of fraud

– Designed and supported applications utilized by 50,000 bank associates

– Improved development standards and reduced development times by an estimated 60% through the introduction of innovative new tools and creative solutions.

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Our Advisory Board

Dr. Douglas Crawford Brown

Director: University of CambridgeAdvisor: EU and Middle East governments and businesses

Joe Green

CFO: The Preiss Company, award-winning real estate financier and developer

Dr. Ted Zoller

Director: Center for Entrepreneurial StudiesProfessor: UNC Chapel Hill Business School

Dr. Dan Vermeer

Executive Director: Center for Energy, Development, and the Global EnvironmentProfessor: Fuqua Business SchoolDuke University

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Our Collaborators

© 2014 g-bit, LLC

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Website Navigation

Landing

Home> Data Point Feed> Popular Pages (links)

Search> Data Points> Library> Quant Tools> Blogs

Analysis> Most Popular> Executive Briefings> Monthly Trends Report

My Research> Team Research

© 2014 g-bit, LLC

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Specific Use Cases

1. Search: Data Points2. Search: Library Docs3. Search: Quant Tools4. Analysis: Executive Briefing5. Analysis: Monthly Trends Report6. Team Research

© 2014 g-bit, LLC

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1. Search: Data Points

USE CASE #1: What is the oil & gas sector is doing regarding low carbon investments?

© 2014 g-bit, LLC

• Enter a keyword (above)• Choose from 20 “Categories”

(left) that relate to your search • Click “Search” and the search

results appear below (next slide)

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1. Search: Data Points

© 2014 g-bit, LLC

• Quantitative data is bolded• Quickly see the data source,

published date and a link to the full article online

• Click on “Details” to learn more about each data point

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1. Search: Data Points

• TAKEAWAY: 10 minutes of research delivers 200 search results from high quality sources vs. 10,000,000 results of all types in other search engines, and leads to a 40-page report backed by the American Petroleum Institute.

© 2014 g-bit, LLC

• Larger font is easier to see on smart phones when on the go• Click “Tag” or the star ratings (left) to label and organize data

most relevant to your projects and clients• Add notes (below) to saved data as reminders for later

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2. Search: Library

USE CASE #2: What are corporations are doing regarding their water-related risks (e.g., SEC, reporting)?

© 2014 g-bit, LLC

• Click on these relevant “Categories” (left) and hit “Search” (above) to see results appear below (next slide)

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2. Search: Library

• TAKEAWAY: 10 minutes of research delivers 25 search results that are all white papers from high quality sources vs. 66,000,000 results of all types in other search engines

© 2014 g-bit, LLC

• Instead of 1000’s of good + bad search results with a major search engine, g-bit delivers fewer but high quality white papers

• The second result (above) comes from Ceres, a reputable source, and provides best practices from 100 leading companies on this issue

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3. Search: Quant Tools

USE CASE #3: What are the brand-related risks and benefits from a proposed sustainability investments?

© 2014 g-bit, LLC

• Click on these relevant “Categories” (left) and hit “Search” to see results appear below (next slide)

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3. Search: Quant Tools

• TAKEAWAY: 10 minutes of research delivers 14 search results that are all quant tools vs. 6,000,000 results of all kinds in other search engines, and uncovers a cheaper way to get a first-order estimate of the benefits of this approach

© 2014 g-bit, LLC

• Here is one search result: A quantitative tool from MSCI, a highly regarded source

• The $100 cost for this analysis, via a special pathway, is far cheaper and quicker than a custom analysis

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4. Analysis: Executive Briefings

USE CASE #4: How do I act on this week’s salient energy and environmental business trends?

© 2014 g-bit, LLC

• Review these topic descriptions to make your selection

• Click the links to open a 2-page, action-oriented market insight (next slide)

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4. Analysis: Executive Briefings

© 2014 g-bit, LLC

• Highlights a salient market data point (above)

• Lists the trusted source and date of the trend (middle)

• Provides a brief interpretation for what the data point may mean for businesses in a variety of sectors (left)

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4. Analysis: Executive Briefings

© 2014 g-bit, LLC

• TAKEAWAY: A 10-minute read, 2x a month, helps busy executives create new ideas to enhance revenue, reduce costs, manage risks and strengthen brand

• Includes 2-4 questions crafted to catalyze action on the trend (left)

• Offers 2-4 trusted resources for further reading (below)

• Encourages subscribers to answer the questions above and stimulate action by their teams

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5. Analysis: Monthly Trends Report

USE CASE #5: How can I do an 80/20 review of monthly trends in many energy and environmental sectors, while reading less not more, and get ideas for action?

© 2014 g-bit, LLC

• Pick a Monthly Trends Report from this list (above)

• It will show up in the pane below (next slide)

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5. Analysis: Monthly Trends Report

© 2014 g-bit, LLC

• With one report, get up to speed on the major trends each month with ultra-distilled market data and succinct, action-oriented commentary

• Find out what new content and features have been added to g-bit, and save money or create income by spreading the word about g-bit

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5. Analysis: Monthly Trends Report

• TAKEAWAY: A 20-minute read, 1x a month, helps busy executives create more new ideas to enhance revenue, reduce costs, manage risks and strengthen brand

© 2014 g-bit, LLC

• Each “Trend to Watch” is supported by 4 data points from the month, with blue hyperlinks to the original article online

• In this “So What?” section (below), 2 short paragraphs help subscribers interpret and act on 2 significant trends each month

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6. Team Research

USE CASE #6:How can I share saved research and related annotations with my team to enhance collaboration and save time?

• TAKEAWAY: Teams conduct market research faster with fewer redundancies and produce better client presentations and reports

© 2014 g-bit, LLC

• Search among “My Notes” (the annotations your team made on saved research), “My Tags” or “My Ratings”

• Click on links to find the saved data that your team is after, all organized in one place (the containers below)

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Calculate Time + Cost Savings

Input your variables here

See your estimated benefits here

This calculator is at the bottom of the g-bit landing page

© 2014 g-bit, LLC

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Pricing

These prices are negotiable for early adopters.

g-bit should deliver a benefit-to-cost ratio greater than 3x (e.g., internal cost savings vs. license fee)

© 2014 g-bit, LLC