det tager kun 5 minutter... - tobias viskum hogaard, kirstine larsen, nicoline dalskov, systematic
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Kom og hør om: -Hvordan vi forstærker hvem vi er. -Employer Branding: Fra enkeltstående aktiviteter til strategiTRANSCRIPT
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Om Systematic
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Strong pipeline of candidates
Loyalty
Retention
Our employer brand = what we do
We are all brand ambassadors
More face 2 face than marketing
More online than printed
Employer Branding
Why
How
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Ability to attract wanted employees
Jutland Copenhagen UA & ROM
Students&
Graduates( )
??
IT Professionals
Who is the most critical target group?
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Month Activities 2013.06-2014.05 Target group University Met Hired Met/Hired Cost/Met Cost/Hired
February MatchDay Herning Ingeniørstuderende AU-Herning 13,0 0,0 500kr.
February Company Dating spring 2014 Shared function AU 50,0 3,0 16,7 60kr. 1.000kr.
March Green Tuesday Ingeniørstuderende VIA-Horsens 15,0 267kr.
April IT Match Making spring 2014 IT studerende IT-U 40,0 394kr.
April DSE Lyngby Ingeniørstuderende DTU 100,0 543kr.
April Scrum course spring 2014 IKT studerende AU-IHA 60,0 3,0 20,0 179kr. 3.583kr.
Activities 2014.06-2015.05
September Green Tuesday autumn 2014 Ingeniørstuderende VIA-Horsens 1,0 4.000kr.
September Company Dating autumn 2014 Shared function AU 30,0 100kr.
October DSE Aalborg Ingeniørstuderende AAU 140,0 357kr.
October IT Match Making autumn 2014 IT studerende IT-U 50,0 550kr.
October Alumni Alumnies 16,0 156kr.
November Scrum course autumn 2014 IKT studerende AU-IHA+CS 67,0 5,0 13,4 142kr. 1.900kr.
November IHAJobtræf Teknisk-videnskabelig AU-IHA 80,0 2,0 40,0 391kr. 15.625kr.
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meget mindre, tilbøjelig/på ingen måde
meget mere, tilbøjelig/i høj grad
• Studerendes kendskab og tilbøjelighed til at søge job hos Systematic
1
2
3
4
5
forår 2014 (43 % besvarelse) efterår 2014 (32 %
besvarelse)
ændret tilbøjelig til at søge
jobs
deltagelse har ændret
kendskab
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På baggrund af Scrumkurset, er du blevet mere eller mindre tilbøjelig til at søge job hos Systematic?
1 = meget mindre , 5 = meget mere
tilbøjelig tilbøjelig
I hvor høj grad har din deltagelse på Scrumkursetændret dit kendskab til Systematic?
1 = på ingen måde, 5 = i høj grad
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0
200
400
600
Applications per job post
Total application
Posted jobs
Applications perposted job
0
200
400
600
Quality of candidate pipeline
Not relevant
Very good
Especially good
0
50
100
Qualified candidates per job
Very + Especiallygood applications
Hired
Can
did
ate
pip
elin
e
awar
enes
sLi
nke
dIn
traf
fic
ww
wap
plic
atio
ns
hir
ed!
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Recruit-ment
Goal
Goal
Goal
Goal
Goal
Hiring the
right people
at the right time
Retain
the right people
High Pot.
Time 2 mastery
Time to hire
LEA
Promotions
Year
Attract-tion
Recruit-ment
Onboar-ding
Engage-ment
Beautifulexit
Qualified
candidates
Monitoring – PC KPI’s
Loyality &
reputation
Performance
EB performance
Cost of hire