destiny hamilton. what is pharmaceutical marketing? it is the business of advertising or otherwise...
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What is Pharmaceutical Marketing?
• It is the business of advertising or otherwise promoting the sale of pharmaceuticals or drugs.
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Nature of work
• Pharmaceutical sales representatives are employed by drug companies
• The distribute information about their companies’ products to physicians, hospital nurses, and medical technicians.
• They don’t take drug orders from the physicians but instead try to persuade them to prescribe more of their companies’ drugs
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Main Duties
• Individuals are responsible for advertising pharmaceutical drugs
• Devise a Marketing Strategy for the sales promotion
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Education & Training
• Bachelor’s degree in an area related to pharmaceutical studies
• On-the-job training which consists of intensive study followed by supervised field work
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Job Qualifications
• Must be extremely well versed in all health science concepts related to the job description
• Must have strong communication skills
• Be proficient at tailoring sales pitches
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Salary range
• Entry Level - $ 38,555
• Experienced Marketing Executives - $ 65,464
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Work Conditions
• Employees who have a pharmaceutical/ medical marketing job, will be required to travel most of the time because they deal with outside sales
• They only spend about 5 or 6 minutes with physicians
• Work about 40 hours a week
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Advancement Opportunities
• Because of intense competition, advancing is strictly based on your merits and proven skills you have shown.
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Employment Outlook
• Pharmaceutical marketing has a stable employment outlook
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Specific Jobs
• Pharmaceutical Sales representative• Marketing Executive• Marketing Consultant• Marketing research Analyst• Marketing Manager• Global Market Research• Marketing Director • Marketing VP