destinology: museums and technology
TRANSCRIPT
Destinology: Museums and Technology
Original article was published by PGAV Destinations.Summarized by Museum Hack
Technology is just one ingredient in the mix of creating a fantasticvisitor experience. But how important is it?
“Any sufficiently advanced technology is indistinguishable from magic.” -Arthur C. Clarke
You’re looking to create the most fantastic experience for your visitors: To inspire them. To teach them. To thrill them. To move them to rally towards a cause.
You’re also trying to support your museum.
What impact does the presence of technology have on your guests’ satisfaction, and your bottom line?
It’s important: nearly two thirds of respondents (63%) said that improved technological features or advancements make them more likely to visit.
Before your visitors are even in your parking lot, they’re measuring you up online.
Top quality technology drives visitors to:
● Come● Stay longer● Tell others
Technology is a major influencer in visitor satisfaction and can drive them to become vocal advocates for you. The problem is, as an industry, we’re not yet up to par with what they want.
74% of guests are still drawn into their little handheld screens. Are they missing the museum by staring at their smartphone?
74%
Ensure your destination looks as attractive by:
● Having exceptional customer service on travel review sites
● Promoting you’ve got WiFi● Having a great app or mobile site
to personalize and enhance your guests’ experience.
There are 2 types of technology that museum guests are looking for:
● Experiential Technology: Tech that enhances the entertainment and/or educational value of the experience.
● Functional Technology: Tech that heightens the convenience or the quality of service guests receive while on site.
Commit resources to technology that your guests prefer- make their visit exceed the most speculative expectations.
Know your audience.
Understanding the characteristics of those you’re working with can help you better manage and meet their needs.
“The Arts and Science Destinology: Digitizing Destinations 3.0”
Original article was published by PGAV Destinations.
Summarized by Museum HackAbout, Company News, @MuseumHack on Twitter
Contact us at [email protected]
www.pgavdestinations.com