KARNATAKA ARTS COLLEGE DHARWAD. MASTER OF TOURISM ADMINISTRATION DESTINATION MANAGEMENT COMPANIES IN INDIA

SUNILKUMAR 12T10008

Learning Objectives

• To explain destination management within a theoretical and conceptual context

• To understand the structures that exist to facilitate effective destination management

• To evaluate the management of a destination

Destination Management

History

In the 1960s the Ground Operator business was born as a direct

response to the demands of meeting, incentive and convention

planners for organized leisure activities during their programmes.

They were, for the most part, small entities which offered basic

services of airport transfers, tours and transportation. In the

1970s these companies added themed parties and events to

their services and travel agents and tour operators began

utilizing their services.

The term Destination Management was coined in 1972 by Phil

Lee founder of the Company, California Leisure Consultants, to

describe the expanded roles of logistics experts. They were no

longer merely providing transportation but were professionals

extending major support services to individuals and groups.

Jamaica’s first Destination Management Company was created in

1987 and has seen successful development in the past two

decades

What is a Destination Management Company?

A Destination Management Company is

defined by the Association of Destination

Management Executives as “a

professional services company

possessing extensive local knowledge,

expertise and resources, specializing in

the design and full implementation of

events, activities, tours, transportation

and programmes logistics.” If required, a

DMC can make reservations for villas,

resorts, hotels, provide travel

management, guides and hostesses

Defining a Destination

•‘A physical space in which a visitor spends at least one overnight. It includes tourism products such as support services and attractions, and tourism resources within a day’s return travel time. It has physical and administrative boundaries defining its management, and images and perceptions defining its market competitiveness.’

• (UNWTO, 2007)

Responsibilities of Destination management company in Destination Planning

DMP role Specific factors Stakeholder responsibility

Capacity management Car parkingToiletsAppropriate parking chargesSignage

Local authoritiesLocal authoritiesLocal authoritiesLocal authorities

Quality management Cleanliness and hygieneHotels and accommodation

Local authoritiesStar ratings and regulators

Visitor/tourist information

Provision of servicesLeaflet distribution

Local authority or DMOPrivate sector organizations

Sustainability Marketing and de-marketingManagement of the countryside

DMOPublic sector and private owners

Development New infrastructure and facilities Private sector and local authority regulations

Destination Development

•Quality management•Destination management systems•Sustainable transport•Tourist taxes and visitor payback•Promoting local distinctiveness•Sustainability schemes•Tourist interpretation and education•The Visitor Information Centre

Performance Management

Performance ManagementIndicatorsVolume and value of tourismVisitor satisfactionTIC satisfactionIndustry satisfactionMarketing performanceQuality performanceOrganizational performanceEnvironmental performanceComparative performance

Destination Management Companies in India

1. SITA, Gurgaon National Capital Region

2.Creative Travel Pvt. Ltd, New Delhi 110021, India, New Delhi, Moti Bagh, Nanakpura, Creative Plaza

3.Le Passage to India Tours & Travels Pvt. Ltd, New Delhi

110016, New Delhi, E-29 Haus Khas

4. Forvol International Services Ltd., Mumbai 400 005, Maharashtra, Colaba, 41/44 Minoo Desai Marg, S.P Centre, 'B' Wing

5. Ajanta Travel Services, New Delhi 110064, New Delhi, Hari Nagar, WZ-491 MS Block

HistoryThe Beginning…New York 1933: a bicycle tour arranged by John C. Dengler set the pace for a small company called Students International Travel Association. The company soon became popularly known by its acronym – Sita – and launched itself into the orbit of world travel. After resounding success in the U.S.A., Sita looked beyond the Atlantic to Europe and Asia, to India. In 1956 the Chairman Emeritus, Mr. Inder Sharma, set up the first office at New Delhi. Sita has since worked consistently to be known worldwide as a reliable and efficient Travel and Tourism Company with integrity and best-quality service.

The Success Story…

Between 1970 and 1994, the company achieved a spectacular growth rate. The foreign exchange earnings showed an impressive and unprecedented increase as well. This remarkable progress was the result of adhering to well-defined business principles and goals over the years as well as providing services backed by experience, network and reputation. A team of nearly 800 trained travel professionals offered round the clock service, throughout a vast network of 30 branch offices located at important tourist destinations in the region, with utmost dedication and commitment. Added to this was an overseas network of eight marketing offices and an excellent rapport with the Government as well as International & Domestic Airlines and Hotels. Being the biggest player in this industry helped Sita to enjoy very special rates with hotels all over India.

Sita Today…•In 2000 Kuoni Travel Holding, a multi-national Travel Conglomerate based in Zurich, Switzerland, acquired a 100 percent stake in Sita World Travel (India) Ltd., and this merger resulted in the creation of India’s largest travel company known as Kuoni Travel India Ltd.•Sita World Travel – Inbound Division is a part of Kuoni Travel India Ltd. The leading Destination Management Company in India, Sita has been handling incoming tourists to India from all over the world through a network of 30 offices in the region including associate offices in Nepal and Sri Lanka

Sita – the travel company of choice for travellers to India, Nepal, Bhutan and Sri Lanka.

•Sita, best qualified to claim the mantle of India’s leading Destination Management Company.

• A 52 year old legacy, a vast network and robust infrastructure across the country, and an

unparalleled expertise in handling travel would in itself be enough.

• The Sita team handles over 150,000 incoming tourists every year from all over the world.

•Sita, a specialist in providing incoming services, operates as an independent brand under Kuoni Destination Management India. The Kuoni Travel Group, India, is the country’s largest travel and tourism company and a 100% subsidiary of Kuoni Travel Holding, Switzerland.

Get InspiredSita is committed to showing travellers a deeper meaning to what they do and how they explore the many facets of India. The Company focuses on Leisure Groups, Individual Traveller, Special Interest Groups, Charters and Cruises.Get InspiredSita is committed to showing travellers a deeper meaning to what they do and how they explore the many facets of India. The Company focuses on Leisure Groups, Individual Traveller, Special Interest Groups, Charters and Cruises.

Our People.....Our professionals share an absolute passion for the destination. Collectively, the Sita team represents 21 Indian states, speaking 26 Indian languages and 9 foreign languages, represented by most faiths of religion. Their extensive local knowledge and experience is second to none, with as much as 25 years of experience in the travel industry. The company has dedicated ‘Market Specialists’ who have deep understanding of the needs of a particular market and its people.

DestinationsSita is committed to showing travellers the many facets of India, Nepal and Sri Lanka.

•India has on offer the magnificence of a varied landscape that spreads itself out from the mystical Himalayas to the warm serenity of the backwaters of Kerala, from the deep mysterious Sunder bans to the brilliant colours swirling around the deserts of Kutch. Travel here takes you from country-sized bustling cities to forgotten mud-hut villages around rich monuments in locations where empires once existed.•A trip to India is what travel stories are made of. It’s not just the places and the sightseeing that travellers relish, but also the festivals, the art and craft, the people, the cuisines, and of course, the shopping. And we haven’t even talked about the warmth, hospitality and friendliness yet.•Read a little about this large sub-continent: the travel stops in the North, East, West and South of this indescribable country.

Destination Knowledge Centre•Sita’s product line, Explore features “Out of the ordinary tours for everyone,” giving individuals and small groups an authentic and sustainable travel experience. Travellers will experience the great outdoors, local customs and charming hospitality, flavourful traditional cooking, stimulating art and music and intriguing architecture in a unique yet easily accessible manner. Driving this initiative at Sita is its Destination Knowledge Centre which travels all over the Indian subcontinent in search of compelling stories to inspire destination travel and to ensure that your clients are in the know.•the end result being a true local experience.

AwardsNational Tourism AwardExpress Travel World AwardPATA Gold AwardTaj Hotels AwardThe Best Foreign Megapolus PartnerCNBC AWAAZ Travel AwardIATO Convention AwardAsian Travel & Tourism Creative Awards

THANK U

SANI MASKI