destination imagination - intro to social media strategy

Intro To YOUR Social Media Strategy

Max and Tina

What is ‘Social Media’? •  It’s where we: – Create – Store – Organize – Publish – Syndicate – Critique – Share –  Text, Photo, Video Content

What is ‘Social Media’? Traditional Social

Traditional Business vs. DI •  What are businesses

trying to sell? –  Products, services, idea

that you’re not good enough, idea that product will change your life

•  What do they want? –  Your Money, people to

buy their product/service, repeat customers, your trust to refer others to purchase item

•  What are we trying to ‘sell’? –  Emotional connection,

awareness of the program, team-paks

•  What do we want? –  New teams, team

managers, volunteers, donors, partner organizations.

Who are you?

You are a Destination Imagination community manager!

You are our team of community managers and you are brand advocates who

humanize our brand and build relationships while telling your affiliate’s Destination Imagination story in an authentic way.

So let’s throw out some Facebook posts

and a tweet right?

WRONG!

It’s time to be strategic about

content.

Planning Collaborating

Executing

Planning

Goals and objectives: •  Why are you using social media for your organization?

–  Build Community –  Reach New People –  Drive Traffic –  Listening –  Engaging in Real Time Discussion

•  What do you hope to gain? (Goals) •  What are the ways you’re going to do this? (Objectives)

Audience

Identify groups of people who currently follow you on social media and groups you

want to follow your organization.

PA R E N T S | E D U C AT O R S | S T U D E N T S

Audience •  What are your objectives for each segment? •  What are the ways you will get them to

follow you? Reach out in their own space and promote social presences in collateral Presentations, business cards, sponsored stories Ask and content.

Integration •  How are you going to integrate social into

your everyday life? •  What do you already create that can now

become social content? •  What ways do you integrate social media

with other forms of communication?

CHANNEL SELECTION

Platforms to connect


Going to the teams and parents where

they’re already connecting


Listen to conversations. Tweet it up.

Twitter 1-2-3 •  Ready to bump up your Twitter strategy?

• 1 Unique Tweet • 2 Call Outs • 3 Retweets

TWITTER ACTIVITY

• Take the following information and condense it to 140 characters or less.

TWEET 1 Destination Imagination team, Duct Tape

Phenomena, from Philadelphia placed first at their state competition and will be heading to Global Finals 2014 in one

month. They are holding a fundraiser at Pat’s in South Philly in order to raise the $5,000 needed for the team to travel to

Knoxville, TN. *For the purpose of this exercise, the hashtag for

Global Finals 2014 is #GlobalFinals14

TWEET 2 Get your creative juices flowing! Use the image below to create an engaging DI inspired tweet!


Connect with potential volunteers, sponsors, partners.


Free SEO

COLLABORATE

Who’s going to TWEET?

Identify the leader of your social media team.

Who is a part of the social media team?

We gots peeps all over the state! How

we collaboratin’?

Beautiful, strategic, well planned, full of lines

CONTENT CALENDAR

EXECUTE

NEAT FACTS! BUT what

messaging works in social?

Make it PERSONAL

Make it

Visual

Be FUNNY

CREATE A MEME 1.  Choose your photo

2.  Create a MEME that is: Personal, Visual, Funny and Current

3. Present your MEME to the group!

Stay CURRENT

Ask Questions

BeResponsive

What you talkin’ bout Tina?

TOOLS to USE

HOOTSUITE fo’ Free DISocMed 201

THANK YOU!

Get in touch with us! •  Tina •  Communication

Coordinator for DI •  [email protected] •  Twitter: @idodi •  Facebook.com/

destinationimagination

• Max •  AD from NoDAK •  [email protected] •  Twitter: @maxkringen •  Twitter: @creatend •  Facebook.com/creatend