Destination: Switzerland.MySwitzerland.comProfessional sales manual 2012 / 2013.

Contents.

Switzerland TourismSuite 303, 46 Market StreetSydneyNew South Wales 2000AustraliaPhone: +61 2 9262 1377Fax: +61 2 9290 1928st_aus@switzerland.com

4 Switzerland at a glance.6 Arriving in Switzerland.7 Driving distances and times.8 Ten reasons to visit Switzerland.

10 Swiss Travel System.12 Scenic trains.14 Top mountain excursions.15 Switzerland expert tips.18 Summer.20 Winter / Families.22 Cities.24 Switzerland holiday offers.

28 Zürich.29 Lausanne and Montreux Riviera. Lake Geneva Region.30 Jungfrau Railways – Top of Europe.31 Interlaken.32 Lucerne.33 Mount Titlis.

34 Presenting partners.

35 About us.

Contents | 3

Dear Travel Professional.

This brochure contains a wealth of information about Switzerland as a holiday destination, where everything is just that bit more natural than anywhere else in the world. Our motto, “get natural.”, encapsulates all that we wish to convey to our guests and visitors: unspoilt nature, majestic mountains and thrilling adven-tures all present endless holiday options.

For more information on the fabulous experience awaiting your clients in the tiniest of spaces, visit our website at MySwitzerland.com.

Thank you for your interest.Switzerland Tourism, Australia & New Zealand

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3238Titlis

3614Tödi

2844Pizol

3257Dents du Midi

4314Grand Combin

4545Dom4357

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4049Piz Bernina

3312Piz Buin

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4158Jungfrau

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3056Piz Nair

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3210Les Diablerets

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3402Rheinwaldhorn

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Solothurn

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Neuchâtel

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Fribourg

Yverdon-les-Bains

Montreux

Champex

Verbier

Sion

Gstaad

Interlaken

Wengen

Adelboden

Leukerbad

Zermatt

Saas-Fee

Thun

Grindelwald

Engelberg

Andermatt

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Gambarogno

LocarnoBellinzona

St. Moritz

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Appenzell

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ST.GALLENSwitzerland at a glance.

The regions

Basel Region

Bern Region

Bernese Oberland

Eastern Switzerland / Liechtenstein

Fribourg Region

Geneva

Graubünden

Jura & Three-Lakes

Lake Geneva Region

Lucerne – Lake Lucerne Region

Ticino

Valais

Zürich Region

F R A N C E

I T A L Y

G E R M A N Y

A U S T R I A

L I E C H T E N S T E I N

Key facts

Switzerland borders Germany, Austria, Liechtenstein, Italy

and France. The currency is the Swiss franc, but euros are

accepted in most cities. There are four official languages –

French, German, Italian and Romansh.

Cities

There is no such thing as a typical Swiss city; each is unique.

What they share, however, is authenticity, proximity to nature

and a special atmosphere. See pages 22–23 to discover the

differences!

Hidden gems

Known by locals but often missed by visitors – come and

explore Schaffhausen, considered one of the prettiest towns

in all of Switzerland. Don’t miss Stein am Rhein, and the

Appenzell region in Eastern Switzerland.

Swiss water

Most Swiss towns and cities stand by a lake – but don’t over-

look the 150 m wide Rhine Falls. Experience the full wonder

of Europe’s biggest waterfalls and climb up the famous rock

in the midst of the thundering torrent of water.

Driving distances and times | 76 | Arriving in Switzerland

Geneva

St. Gallen

Basel

St. Moritz

Zürich

LucerneBern

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Furka Pass

Oberalp Pass

Bernina Pass

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International airportsZürich, Geneva, Basel and LuganoThese airports are the main gateways into Switzer- land and are fully integrated into the Swiss railway network. Trains from the airports to Zürich and Geneva run every 10 to 20 minutes, with a travelling time of about 10 minutes. From Basel EuroAirport there are frequent bus services to Basel SBB train station and travelling time is 20 minutes. Lugano has a small airport just 15 minutes from the city centre, by car, taxi and shuttle bus. Hourly intercity and direct trains from the airport stations connect to many Swiss cities and holiday resorts. Timetable information: www.rail.ch

By planeThere are several daily flights from Sydney, Melbourne, Brisbane and Perth, with connections from other major Australian cities and New Zealand.

By day trainSwitzerland is part of the European high-speed rail network, making Switzerland an ideal gateway for a multiple country trip.

By night trainSave a hotel night and travel by train. Many European cities are connected with Switzerland by CityNightLine or other night trains.

TGV Lyria France–SwitzerlandParis–GenevaParis–Lausanne(–Brig)Paris–Neuchâtel–Bern(–Interlaken from Dec 2012)Paris–Basel–Zürich

ICE / EC Netherlands / Germany–SwitzerlandBerlin-Frankfurt–Basel–Bern–InterlakenHamburg–Frankfurt–Basel–ZürichStuttgart–Zürich(Amsterdam–)Cologne-BaselBremen–Cologne–Basel–Zürich–ChurMunich–Zürich

Trenitalia Italy–Switzerland(Venice–)Milan–GenevaMilan–Bern–Basel(Livorno / Trieste / Florence–)Milan–Zürich

Arriving in Switzerland.

TGV Lyria France–Switzerland

ICE / EC Netherlands / Germany–Switzerland

Trenitalia Italy–Switzerland

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Amsterdam 9:00 12:00 12:00 10:15 11:30 9:15 10:15 10:00 11:15 11:00 11:00 9:15 8:00Berlin 9:00 13:00 12:00 11:00 12:30 10:15 11:15 11:00 12:00 11:00 12:00 10:15 9:00Frankfurt 4:30 7:30 7:30 5:30 6:45 4:45 5:45 5:30 6:30 6:30 6:30 4:45 3:30Milan 4:00 4:00 3:30 4:45 1:00 3:00 54:00 4:30 5:45 4:30 3:15 4:30 4:15Munich 4:15 8:15 5:30 6:30 7:30 5:30 6:45 6:30 7:00 4:30 7:30 5:30 5:00Paris 7:00 10:00 10:00 7:15 9:30 7:15 7:00 8:00 6:30 9:00 9:00 7:30 6:00Rome 10:00 10:00 9:00 10:45 7:00 9:00 11:00 10:30 11:30 10:30 9:15 10:30 10:15Venice 7:00 7:00 6:00 8:00 4:00 6:00 8:00 7:30 8:45 7:00 6:15 7:30 7:15Vienna 8:30 12:30 8:00 11:00 11:30 8:45 11:15 10:30 11:45 8:30 11:45 10:00 9:30

Basel 1:00 4:00 4:00 2:00 3:15 1:15 2:15 2:00 3:00 3:00 3:00 1:15Bern 1:30 2:45 4:00 1:00 3:30 1:30 1:15 0:45 1:45 3:30 2:00Brig 3:15 0:45 4:45 1:45 2:30 2:45 2:00 1:30 2:30 4:45Davos 2:00 5:30 1:15 4:30 3:30 2:15 4:45 3:30 5:00Geneva 3:00 3:15 6:00 1:00 5:00 3:00 0:45 2:456Interlaken 2:15 2:30 4:30 2:00 3:00 1:15 2:15Lausanne 2:30 3:00 5:15 0:15 4:30 2:30Lucerne 1:00 3:30 3:00 2:15 2:00Lugano 3:00 3:30 3:00 4:15Montreux 2:15 2:45 5:00St. Moritz 3:00 5:30Täsch / Zermatt 4:00

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Driving times by car (hours & minutes)

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Amsterdam 827 1,008 1,140 962 1,077 869 954 925 1,016 978 969 863 770Berlin 848 1,112 968 1,069 1,024 898 1,062 972 1,123 920 1,024 969 888Frankfurt 405 586 600 539 654 446 531 502 594 555 547 411 347Milan 286 227 163 322 74 282 349 267 410 227 187 298 357Munich 322 586 371 542 427 371 536 445 597 325 498 443 408Paris 587 795 782 640 934 603 614 659 552 738 774 597 504Rome 885 826 762 920 672 880 947 866 1,008 826 786 896 955Venice 563 504 440 598 350 558 626 544 686 504 464 574 635Vienna 741 1,005 654 962 778 782 955 864 1,016 645 917 862 854

Basel 82 238 281 181 265 102 203 152 266 224 188 99Bern 125 136 324 89 278 115 90 57 171 267 93Brig 214 46 240 117 151 154 152 72 215 229Davos 146 319 67 353 162 170 368 237 431Geneva 292 235 491 92 445 282 62 230Interlaken 178 115 288 143 215 66 167Lausanne 229 173 428 29 382 219Lucerne 56 180 224 196 165Lugano 219 232 125 360Montreux 208 144 408St. Moritz 201 281Täsch / Zermatt 236

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Distance chart (km). Conversion: 1 km = approx. 0.62 miles

Driving distances and times.

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Ten reasons to visit Switzerland.

1. Perfect location. Located in the heart of Europe, bordering France, Italy, Germany, Austria and Liechtenstein. There are daily flights ex Australia and New Zealand to Zürich and Geneva. From here access the Swiss Travel System and European high-speed rail network.

5. Events. Internationally renowned events take place throughout the year and are the perfect highlight of any trip! Don’t miss White Turf St. Moritz, Art Basel, the Montreux Jazz Festival, the Locarno Film Festival or the Ski World Cup in Wengen.

6. Culture and tradition. Four official languages and distinctive cultures in such a small country result in an experience unlike anywhere else. Marvel at medieval buildings, dance in Zürich at the Street Parade or learn traditional wood-carving techniques in Brienz – all in one trip!

7. Summer adventure.Discover Switzerland the active way by exploring the clearly marked hiking trails. Take a cable car up to a mountain peak and ride down by mountain bike. Or simply do as the locals do and swim in the crystal clear lakes and rivers in Bern and Zürich.

8. Snow and ice experiences. With almost 50 peaks over 200 m, 29 resorts at over 2,800 m and 7,300 km of piste you will be sure of the best conditions for skiing and boarding. Stay in traditional, authentic villages and try activities like snowshoeing, ice-skating or snow-tubing.

9. Family-friendly. Switzerland has 31 designated KidsHotels, which must meet certain require-ments: comfortable family rooms, children’s menus, free drinks, cots, high chairs and more. Each one also offers professional childcare and fun-filled activities.

10. Cities and sights. Swiss cities offer a wealth of museums, shopping and entertainment – all within easy walking distance. Explore medieval centres, narrow alleyways and modern architectural gems like the KKL in Lucerne, or take a trip to the nearby lakes and mountains.

2. Swiss transportation. Perfectly coordinated and working like a Swiss watch – a fully integrated travel system to rely on! Trains, buses and boats allow you to get anywhere in the country, with time to sit back and take in the spectacular scenery. Enjoy regular connections into Europe.

3. Swiss hospitality. Switzerland’s legendary hospitality – from one to five stars – can be enjoyed in beautifully renovated Belle Epoque Palaces such as the Lausanne Palace & Spa, wellness hotels like the Victoria Jungfrau in Interlaken, or in holiday homes, campsites and B&Bs.

4. Swiss culinary delights. Switzerland is not all cheese and chocolate; the different regions allow for a culinary journey, from haute cuisine to local specialities. Discover dishes such as Rösti in German-speaking Switzerland, to raclette in the Valais or polenta in Ticino.

Ten reasons to visit Switzerland | 98 | Ten reasons to visit Switzerland

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Kids travel free Travelling with children? In Switzerland children under 16 travel free when accompanied by at least one parent. The Swiss Family Card is free and valid when purchased with a Swiss Pass, Swiss Flexi Pass, Swiss Transfer Ticket or Swiss Card. Children not accompanied by their parents receive a 50% discount on Swiss Passes and Swiss Transfer Tickets.

Swiss Travel System.

The Swiss Travel System, covering a network of 26,000 km by rail, bus and boat, has a great range of tickets which enable overseas visitors to travel in comfort within Switzerland. Start using the Swiss Travel System upon arrival. Every few minutes a train departs for the city centre from the airport stations in Geneva and Zürich. InterCity trains depart at intervals of 30–60 minutes to any Swiss city.

MySwitzerland.com | Webcode: 25349

One system – 1000 possibilities.

10 | Swiss Travel System

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Swiss Travel System | 11

Swiss Pass.

Swiss Transfer Ticket.

Available in both consecutive and flexi versions, the Swiss Pass offers unlimited travel on the national network of trains, boats and bus lines and is valid on the public transport systems of 75 Swiss cities and towns. Bonus: Use your pass and receive free entry to over 470 museums and exhibitions, plus a 50% discount on most mountain top excursions (purchased locally). Validity: 4, 8, 15, 22 days or 1 month (consecutive days) 3, 4, 5 or 6 days within 1 month (flexi days)

A Swiss Transfer Ticket is ideal if you are planning to visit one destination within Switzerland. It is valid for one inbound rail journey from any Swiss airport or border town to any single destination in Switzerland and back again. Each journey must be completed in a day and by the most direct route. The Swiss Transfer Ticket is best used for winter holidays or short stays in Switzerland. Validity: 1 month

Swiss Card.The Swiss Card is similar to the Swiss Transfer Ticket, allowing you to travel to and from a Swiss border railway station or airport to your holiday destina-tion. However, it also includes 50% discount on all Swiss railways, lake steamers, buses and on excursions to most mountain tops that are pur-chased locally. The Swiss Card is best used for summer holidays spent in one resort in Switzerland. Validity: 1 month

Highlight.

For the latest prices on the range of Swiss Travel System products, please visit www.railplus.com.au or www.railplus.co.nz

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Swiss Travel System | 13

William Tell Express.

Bernina Express.

Chocolate Train.

Route: Lake Lucerne–Flüelen–Locarno / Lugano or vice versa. The William Tell Express connects Central Switzerland and the Italian-speaking region of Ticino. Your journey departs from Lake Lucerne onboard a nostalgic paddle steamer. Upon arrival in Flüelen, a train will take you past the steep ravines and cliffs of the Reuss Valley, and through the historic 15-km Gotthard railway tunnel to reach your destination of Lugano / Locarno. Duration: 5! hours and operates daily all year round.

Route: Chur–St. Moritz–Tirano–Lugano or vice versa. The Bernina Express is a magnificent journey taking you past white glaciers and amazing bridges and loop tunnels. Starting in Chur or St. Moritz, the journey will take you to Tirano in Italy, from where a bus extends the route, following the scenic shores of Lake Como to end at the beautiful Swiss lakefront city of Lugano.Duration: 7 hours. Train operates daily all year round and the bus operates daily April to mid-October.

Route: Montreux–Gruyères–Broc–Montreux.Chocolate and cheese lovers will be delighted by this unique eight-hour return journey commencing in Montreux. The journey includes visits to Gruyères Castle and the cheese factory, plus chocolate sampling at the Nestlé factory in Broc. Duration: 8 hours, operates Monday, Wednesday and Thursday from June to October and Monday to Friday during July and August.

Scenic trains.

Glacier Express.

GoldenPass Line.

A journey on one of the Swiss scenic trains is a must to truly experience the beauty of Switzerland. Be transported through winding tunnels and steep ravines and gaze at snow-covered mountain peaks, mountain forests and alpine meadows. There are a number of different journeys to choose from, all guaran-teeing spectacular scenery and a great way to experience the best of the Swiss Alps. Here are some of the top scenic journeys on offer.

Route: St. Moritz / Davos–Chur–Andermatt–Brig–Zermatt or vice-versa.A breathtaking scenic ride through mountain forests, rushing streams and alpine beauty that connects St. Moritz and Zermatt, two of the world’s most famous mountain resorts. Travel through 91 tunnels, cross 291 bridges and see the 2,045 m high Oberalp Pass all from the comfort of your seat. Duration: 7! hours and operates daily all year round (except 1 Nov–11 Dec).

Route: Montreux–Zweisimmen–Interlaken–Lucerne or vice-versa.The GoldenPass Line is a natural link between Central Switzerland and Lake Geneva on a spectacular 240 km journey. From Lucerne through Interlaken and down to Montreux along Lake Geneva, this journey is a window to many scenic highlights. Another exclusive attraction between Montreux and Zweisimmen is the GoldenPass Classic, a luxury train in the style of the legendary Orient Express.Duration: 5 ! hours and operates daily all year round.

12 | Swiss Travel System

Responsible travel Well-established rail systems in Switzerland not only ensure you get to where you’re going faster and on time, but are far more environmentally friendly than air or road travel. Travelling by train is the responsible choice and for car-free resorts such as Zermatt, Mürren, Wengen and Saas-Fee, rail is the only way to go!

Highlight.ReservationsA Swiss Pass is valid for all train journeys, including scenic trains. Seat reservations are not required on Intercity and regional train services, however are compulsory on the scenic journeys. These can be reserved prior to departing Australia, in order to avoid any disappointment.

Highlight.

St. Moritz

Geneva

St. GallenBasel

Zürich

LucerneBern

Brünig PassFurka Pass Oberalp Pass

Bernina Pass

FRANCEAUSTRIA

GERMANY

ITALY

For the latest prices on the range of Swiss Travel System products, please visit www.railplus.com.au or www.railplus.co.nz

For the latest prices on the range of Swiss Travel System products, please visit www.railplus.com.au or www.railplus.co.nz

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Scenic routes

Bernina Express Glacier Express GoldenPass Line William Tell Express Palm Express Pre-Alpine Express RegioExpress Lötschberger

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The highest train station in Europe at 3,454 m is a true Swiss highlight.How to get there: Train from Interlaken Ost, Grindelwald, Lauterbrunnen or Wengen. Use your Swiss Pass for free travel to Grindelwald and Wengen, 50% discount to Kleine Scheidegg and 25% on further travel.

Matterhorn Glacier Paradise from Zermatt.Breathtaking views of Italian, French and Swiss alpine giants from 3,883 m. The tour from Zermatt to the Matterhorn glacier paradise takes about 40 minutes.How to get there: Use your Swiss Pass for free travel to Zermatt. 50% discount on the cable car.

Mount Rigi: top day trip ex Lucerne.Enjoy this pleasant ride with Europe’s first ever mountain cogwheel railway.How to get there: Use your Swiss Pass for free boat travel from Lucerne to Vitznau and the cogwheel train to Rigi Kulm. Travel back by cogwheel train to Vitznau or Goldau or by panoramic cable car.

14 | Top mountain excursions

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Switzerland expert tips | 15

Jungfraujoch – Top of Europe: day trip ex Interlaken. Best time of year to travel?January and March are good months for winter holidays and avoid the main European school holiday periods. For a summer holiday, travel in June, September or October to avoid the July-August high season. For city breaks any time of the year is good!

Is it expensive to eat out? Dining out in Switzerland can vary greatly, depending on location, the quality of restaurant you eat at and how many courses. Average costs:Breakfast: $15–$25 Lunch: $15–$30 Dinner: $25–$50 Coffee: $4–$6 Beer: $7–$10 Wine: $5–$10

Any tips for travel on a budget? In restaurants try the dish of the day, which is usually cheaper than standard menu items, and choose local carafe wine instead of bottled wine. Migros and Coop supermarkets also have good value in-house restaurants with quality food.

Difference between 1st or 2nd class on trains? In 1st class you will find larger seats, some with a reclining option, and carriages are generally more spacious. They are also less busy than 2nd class, particularly at peak travel times. On some scenic trains a snack or meal is included.

The highest viewpoint in the Lake Lucerne Region, at 3,020 m. Enjoy the panoramic view, ice-flyer and glacier cave.How to get there: Use your Swiss Pass for free travel to Engelberg. 50% discount on the cable car to the top of Mount Titlis.

Mount Titlis: a “must-do” when in Engelberg.

Top mountain excursions.

Jungfrau VIP PassYour own personal passport to some of the most spectacular excursions in Europe. This pass allows three days of travel in and around the Jungfrau region. The main highlight of course is the trip up to the Jungfraujoch – Top of Europe. Passes are valid between May and October.

Highlight.

For the latest prices on the range of Swiss Travel System products, please visit www.railplus.com.au or www.railplus.co.nz

Standard facilities in hotel rooms? Whilst many Australians / New Zealanders have come to expect hotel rooms equipped with an iron and tea and coffee making facilities, this is not standard in Switzerland. Agents should check with the hotel in advance to avoid disappointment by clients.

Tax-free shopping? Visitors living outside Switzerland are entitled to claim back the 8% VAT if they spend more than CHF 400 in one shop in one day. For more information, terms and conditions go to www.global-blue.com.

When are the shops open? Shops are generally open in the cities between 8.30 am to 6.30 pm Mon–Fri. They extend their hours till 8 pm on one evening of the week, usually Thursdays. On Saturdays they are open until about 4 pm, and are closed on Sundays and public holidays.

Average cost of a lift / ski pass? In Switzerland the lift passes are much cheaper than in Australia / New Zea-land. Plus discover a longer winter season, top snow conditions and more kilometres of piste for your money. One-day lift pass from CHF 40 to 75, six-day lift pass from CHF 250 to 370.

Hidden Switzerland? Known by locals but often missed by visitors – explore some hidden gems, such as Stein am Rhein, a magnificently preserved medieval small town, with cobbled streets and historic frescoed facades. Appenzell is another beautiful area in Eastern Switzerland, full of ancient tradition and culture.

Need booking help? Switzerland Travel Centre has a platform available for tour operators to book hotels, packages and activities, which are commissionable. www.stc.ch.Rail Plus and Holidays on Location can also assist with bookings in Australia and New Zealand. See page 34 for contact details.

Are there any road tolls? Most roads in Switzerland are free. To drive on Swiss motorways you must display a “vignette” sticker, which costs CHF 40 for a year’s validity. Cars hired in Switzerland have the vignette prepaid. If you hire a car elsewhere you can buy a vignette at the border or any Swiss post office.

When are the mountain passes open? The St. Gotthard, San Bernardino and Great St. Bernard road tunnels are the most popular year-round connections between the north and south Alps. Many pass roads are kept open year-round, but some at higher elevations are only open during summer (June–September).

What is Fly Rail Baggage? Simply check your luggage in at your departure airport in Australia or New Zealand and it will be sent direct to the railway station at your final destina-tion in Switzerland. This means you don’t have to wait at the airport carousels or cart your bags around while you find your hotel.

What about luggage on public transport? Zürich in the morning and St. Moritz in the evening? With “Fast Baggage” simply check-in your bags by 9 am and they will arrive at your destination from 6 pm the same day. Operates between 45 railway stations and costs CHF 22 per item.

What types of accommodation are there? In Switzerland you will find every type of accommodation. Youth hostels are well equipped and suited to travellers on a budget, whilst guest houses and B&Bs offer value and tradition. There are many three- to five-star hotels, as well as dedicated Wellness Hotels.

What are the room types? Room types in Switzerland are fairly standard, offering single, double and twin rooms. Some hotels also have family rooms.Note: A “twin” room is sometimes one large king-size bed frame with two single mattresses. The beds are not separate.

Switzerland expert tips | 1716 | Switzerland expert tips

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Alpine summer. Switzerland is a small country, but an enormous nature park. Nowhere else will you find so many different experiences in such a small space. Wherever you go you will not be far from mountains and lakes – so explore Switzerland the active way!

Swimming.Switzerland’s countless rivers and lakes make it a paradise for swimmers. Take a dip in the Rhine in Basel, make a splash in the Schwarzsee in the Fribourg Region or the crystal clear, shimmering waters of Lake Neuchâtel. The choice is yours!

Cruising. More than 150 scheduled boats and ferries grace Switzerland’s waterways; from historic paddle steamers to modern saloon motor boats and spectacular solar-powered catamarans. Admire lakeside towns and the ever-changing lakeshores from a new perspective.

Summer skiing. For guaranteed snow all summer long, head to the Valais region. Zermatt (up to 3,820 m) hosts the Matterhorn Glacier Paradise, Europe’s largest and highest summer ski region, while Saas-Fee (up to 3,600 m) boasts 20 km of slopes to suit all abilities.

Explore the vineyards. The views from the Lavaux vineyards, a UNESCO World Natural Heritage Site, provide the perfect backdrop for winelovers and cyclists alike. Follow the well-signposted cycle trails, passing sundrenched vineyards and fields, and enjoy lunch with a view at a local restaurant.

Hiking. Switzerland’s unique system for signposting footpaths makes hiking a carefree experience. From the Alps to the Jura, distinctive yellow markers point the way. Signposts with a yellow tip denote technically easy walks, while those with a white-red-white tip designate moderately challenging mountain paths.

Swiss Hike. With the Swiss Hike iPhone app from Switzerland Tourism you can view 32 hikes offline, complete with route description, altitude profile, distance, duration and difficulty. The app also offers suggestions for restaurants and accommodation along routes.

Slow Up – SwitzerlandMobility. SwitzerlandMobility shows the best routes for mountain bikers, walkers, skaters, cyclists and canoeists nationwide, suitable for every taste and level of ability. Find all the routes at MySwitzerland.com/SwitzerlandMobility or download the app, with over 600 routes and 4,000 points of interest.

Summer | 1918 | Summer

Mountain biking.

You’re pedalling hard, gravity is pulling you back, your muscles are burning –but the only thing that takes your breath away is the spectacular, ever-changing landscape. SwitzerlandMobility’s 4,500 km of mountain bike routes promise ultimate freedom.

Canoeing.

Go with the flow: in a canoe or on a raft, over crystal clear water along one of the country’s many glorious waterways. SwitzerlandMobility has 350 km of idyllic rivers and picturesque lakes waiting to be explored either independently or with a guide.

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Winter / Families.

Winter paradise. Switzerland – a country where nearly fifty 4,000-m peaks scrape the sky. Here lie some of Europe’s highest winter sports resorts; 29 are located at 2,800 m or higher. Choose to stay in authentic villages for ultimate ski in / ski out convenience.

Car-free resorts. Get back to nature and enjoy the peace of Switzerland’s nine car-free resorts: Bettmeralp, Braunwald, Mürren, Riederalp, Rigi, Saas-Fee, Stoos, Wengen and Zermatt. Breathe in clean air and know that it is safe for children to walk around.

Snowshoeing / Cross-country skiing.Over 100 winter resorts throughout Switzerland now offer more than 300 marked snowshoe trails and perfectly prepared cross-country ski trails. Explore the snowy landscape at your own pace, breathing in the crisp mountain air and marvelling at unbeatable views.

Mountain huts with a twist.From authentic alpine huts to a GaultMillau-rated restaurant at 2,883 m, the Swiss winter has a wealth of gastronomic offerings. Enjoy spectacular views, sunny terraces and high quality cusine. Nearly 500 winter pubs in all winter sports regions are listed at MySwitzerland.com.

Family skiing. Children will learn to love winter sports with the help of “Snowli”. Even the youngest of our visitors will quickly make progress in our Swiss Snow Kids Villages, thanks to the professional childcare. Every ski resort has a school for private or group courses.

Family-friendly resorts. Switzerland has developed the “Families welcome” seal of quality, which lets families know exactly what to expect from a resort. The logo guarantees family-focused attractions such as playgrounds, organised activities and child-friendly accommodation.

KidsHotels. Switzerland has 31 designated KidsHotels, which meet certain require-ments: comfortable family rooms, children’s menus, free drinks, cots, high chairs and more. Each one also offers professional childcare and fun-filled activities.

Best snow conditions. Switzerland offers some of the best snow conditions in the Alps, with winter resorts on average 400 m higher than elsewhere in Europe. We have 7,300 km of extra-wide, snow-sure pistes and glorious long downhill runs up to 17 km in length.

How to choose a resort? You probably have a good idea of what you want from your holiday; family-friendly, challenging pistes, exciting nightlife or wellness facilities? Just enter your criteria into the winter resort search on MySwitzerland.com to find suitable destinations.

Top winter destinations. Verbier: Part of the “4 Valleys” area. 410 km of piste. Zermatt: Over 300 km of piste, three varied ski areas.Saas-Fee: Rustic charm and 100 km of piste.Grindelwald: Chalet village by the Jungfrau. Access to 160 km of piste.

Winter / Families | 2120 | Winter / Families

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Cities.

Which Swiss city?There is no such thing as a typical Swiss city; each is unique. What they share, however, is authenticity, proximity to nature and a special atmosphere. To find out more about our cities, look on MySwitzerland.com or refer to the website for each city. www.myswitzerland.com/en/swiss-cities.html

Geneva – Switzerland’s world city. A city with international character and a historic heart. Located between alpine peaks, by the lake and on the French border. Don’t miss the emblem of the city, the “Jet d’Eau”, a 140 m high fountain on Lake Geneva. www.geneva-tourism.ch

Lucerne – Switzerland’s city of lights.A city that has everything! A picturesque lakeside setting against an impres-sive mountain backdrop. Visit centuries-old sights such as the Chapel Bridge, take a lake cruise, or visit Mount Pilatus on the world’s steepest cogwheel railway. www.lucerne.com

Lausanne – Switzerland’s gourmet capital.Rising above Lake Geneva on a series of south-facing terraces, you will discover a city of sport, culture and cuisine. Try regional specialities in charming cafés and take the “Wine Train” to the UNESCO Lavaux vineyards. www.lausanne-tourisme.ch

Locarno – Switzerland’s city of sunshine.The Piazza Grande is the heart of Locarno and a world stage for the famous film festival. Other attractions not to be missed are the pretty arcades, fine palazzo, paths along Lake Maggiore and the sunniest climate in Switzerland. www.ascona-locarno.com

Lugano – Switzerland’s city of palms. A city for strolling and appreciating “la dolce vita”. Take in the delightful Old Town, enjoy the Mediterranean temperatures that bring palm and olive trees into blossom here and dine in one of the many street cafés / restaurants. www.luganotourism.ch

Zürich – Switzerland’s trend-setting city. So much more than banking and finance! A style capital, shopper’s paradise and metropolis of the arts, as well as home to legendary nightlife. Or why not simply head to Mount Uetliberg for breathtaking views over the lake and the city. www.zuerich.com

Basel – Switzerland’s city of culture. Located at the “Three Countries Corner” where Germany, France and Switzerland meet. Visit internationally famous museums, stroll around one of the most intact and beautiful Old Towns in Europe, and see many artistic styles and unique shops. www.basel.ch

Bern – Switzerland’s capital city. An extraordinary city and architectural gem. Explore six kilometres of medieval arcades leading through the romantic, bustling alleys of Bern’s Old Town. Visit Bern’s bears at the new BearPark and in summer time take a dip in the River Aare. www.bern.com

Fribourg – Switzerland’s city of bridges. Also know as “Freiburg” in German, this city unites Switzerland’s French and German-speaking cultures. Explore the medieval architecture, city fortifications and multitude of bridges spanning the River Sarine. www.fribourgtourisme.ch

Cities | 2322 | Cities

Switzerland holiday offers | 25

3 White Peaks – 6 days / 5 nights package from $1,299 pp

Experience the charming cities of Lucerne and Interlaken and the surrounding mountains and towns including the Jungfraujoch and Glacier 3000.

6 days / 5 nights package.Price includes: – Swiss Card 3 White Peaks with six first-class rail transfers (from / to Swiss

border or airport) including excursions to Mount Titlis with Ice Flyer and chairlift, Glacier 3000 and Jungfraujoch

– Two nights Lucerne, three nights Interlaken in a room with private facilities and breakfast daily

– Any additional tickets for optional excursions to travel by rail, boat, postal coaches and cable cars can be purchased at 25–50% of the regular fares

– Service charges, taxes and VAT

Note: – Validity: 1 Apr–24 Sep 2013, 22 Nov–31 Dec 2013, 13–31 Mar 2014– Prices are per person in Australian Dollars and are subject to currency

fluctuation. Content, dates and prices subject to change. Excludes Easter dates.

Perfect location. Swiss culinary delights.

Chocolate Train – Montreux to Broc. From $99 pp

Ride in first-class comfort in a “Belle Epoque” Pullman deluxe carriage, vintage 1915 and / or the modern panorama car affording stunning views of the vineyards surrounding Montreux and medieval Gruyères. Depart Montreux on the Swiss Riviera, ascend to Gruyères, home of the Le Gruyère AOC cheese, and eventually continue to Broc, where the chocolate factory is located.

Price includes: – First-class ticket– Seat reservation – Coffee and croissants on the trains– Bus transfers– Visit to Gruyères Castle– Visit to the cheese factory in Gruyères– Film presentation, factory visit and chocolate sampling in the Cailler-Nestlé

chocolate factory in Broc

Note: – Validity: every Mon, Wed, Thu: 1 May–30 Jun 2013, 1 Sep–31 Oct 2013

Daily: 1 Jul–31 Aug 2013– Prices are per person in Australian Dollars and are subject to currency

fluctuation. Content, dates and prices subject to change. Excludes Easter dates.

24 | Switzerland holiday offers

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Switzerland Holidays For enquiries or to book any of the packages on pages 24–27:www.switzerlandholidays.com Phone: 1300 65 10 65 or (03) 9851 8747

Switzerland holiday offers. Switzerland holiday offers.

Switzerland Holidays For enquiries or to book any of the packages on pages 24–27:www.switzerlandholidays.comPhone: 1300 65 10 65 or (03) 9851 8747

Switzerland holiday offers | 27

Grand Tour of Switzerland – Rail Package. From $1,645 pp

Experience the best of Switzerland on this eight-day tour, including a city stay in Lucerne and Geneva or Zürich. The highlight is a first-class train trip from Zermatt to St. Moritz on the world-famous Glacier Express.

Price includes: – Swiss Card Grand Tour of Switzerland with six first-class rail transfers

(from / to Swiss border or airport)– Excursion to the Gornergrat in second class – Seat reservation for Glacier Express from St Moritz–Zermatt or vice versa– Lunch on board the Glacier Express (excluding beverages)– One night in either Zürich or Geneva (your choice), two nights in Lucerne,

one night in St. Moritz, two nights in Zermatt, one night in Geneva or Zürich, in a room with private facilities and breakfast daily

– Any additional tickets for optional excursions to travel by rail, boat, postal coaches and cable cars can be purchased at 25–50% off the regular fare

– Service charges, taxes and VAT

Note:– Validity: 1 Apr–22 Oct 2013, 8–22 Dec 2013, 10 Jan–31 Mar 2014– Prices are per person in Australian Dollars and are subject to currency

fluctuation. Content, dates and prices subject to change. Excludes Easter dates.

Cities and sights. Swiss hospitality.

Golden Swiss Trip. From $1,260 pp in a three-star hotel

Travel to Lucerne, Interlaken and Montreux with this seven-day tour. Discover the stunning Swiss countryside on board the scenic GoldenPass panoramic train, sample chocolate and cheese with the Chocolate Train excursion and reach new heights visiting the Jungfraujoch – Top of Europe at 3,454 m.

Price Includes:– Swiss Card Golden Swiss Trip with six first-class rail transfers (from / to

Swiss border or airport) including excursion to Jungfraujoch– Seat reservations for GoldenPass Panoramic Brünig, BLS + MOB trains– Two nights Lucerne, two nights Interlaken, two nights Montreux in a room

with private facilities and breakfast daily– Any additional tickets for optional excursions to travel by rail, boat, postal

coaches and cable cars can be purchased at 25–50% off the regular fares– Service charges, taxes and VAT

Note:– Validity: package 1 Apr 2013–1 Apr 2014– Validity: optional Chocolate Train, day excursion ex Montreux – every

Mon, Wed, Thu: 1 May–30 Jun 2013, 1 Sep–1 Nov 2013 Daily: 1 Jul–31 Aug 2013

– Prices are per person in Australian Dollars and are subject to currency fluctuation. Content, dates and prices subject to change.

Excludes Easter dates.

26 | Switzerland holiday offers

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Switzerland holiday offers. Switzerland holiday offers.

Switzerland Holidays For enquiries or to book any of the packages on pages 24–27:www.switzerlandholidays.comPhone: 1300 65 10 65 or (03) 9851 8747

Switzerland Holidays For enquiries or to book any of the packages on pages 24–27:www.switzerlandholidays.comPhone: 1300 65 10 65 or (03) 9851 8747

Lausanne and Montreux Riviera | 2928 | Zürich

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Regularly topping the lists of world cities with the highest quality of life, Zürich has much to offer: an active cultural scene, with over 50 museums and more than 100 galleries, a diverse and and high-quality cultural program, first-class dining experiences, shopping that includes international labels and sophisticated Zürich brands, as well as vibrant nightlife. Around 250 hotels and 15,000 rooms cover a large range of overnight accommodation.

With the lake, extensive forests and hills, Zürich is a marvellous place to recharge your batteries. Numerous lakeside and riverside lidos are located in the centre of the city, and the Uetliberg, Zürich’s local mountain, is ideal for hiking. Zürich is also a leading location for science and business and is characterised by exceptional accessibility and an excellent infrastructure. Zürich is a pleasant city offering quality of life at the highest level!

Highlights:– Zürich Airport, Switzerland’s leading international gateway: ten-minute

train ride from the city centre– Upscale shopping: designer brands and signature boutiques– Well-preserved old town with over 2,000 years of history– Festivals throughout the year – from opera and classical music to the

Street Parade, the world’s largest dance party– Lake steamers and mountain railways on the city’s doorstep– Multicultural flair and variety of leisure activities

A city on the move! Blue water, white mountains.

The beautiful Lake Geneva Region takes in the “Olympic capital”, Lausanne, and the famously scenic Montreux Riviera. Both offer a wealth of accommo-dation and endless opportunities for exploring.

Lausanne enjoys a stunningly picturesque setting, built on three hills, surrounded by vineyard-covered slopes, with Lake Geneva at its feet. Rising impressively from the French lakeshore opposite Lausanne are the purple peaks of the Savoy Alps. Lausanne’s cobbled Old Town is full of charm, due to being largely car-free. Discover the small alleyways with cafés and boutiques lining the medieval city centre.

Along the shore from Lausanne, the town of Montreux nestles in a sheltered Lake Geneva bay, surrounded by the UNESCO World Heritage Lavaux vineyards and set against the breathtaking backdrop of the snow-covered Alps. A long flower-lined lakefront promenade links Montreux with the neighbouring town of Vevey, and extends all the way to the medieval Chillon Castle, rising directly from the water.

Highlights:– The best of Switzerland in food and wine– Lavaux vineyards – a UNESCO World Heritage Site– From palms (Lake Geneva) to ice (Glacier 3000) in 90 minutes– World-renowned events, including Montreux Jazz Festival– Panoramic train link with Interlaken and Lucerne on the GoldenPass Line– Lausanne’s Olympic Museum (re-opening in 2013)– Top-notch infrastructure for incentives / meetings

Trade contact:Esther Grob, Area Manager Zürich TourismStampfenbachstrasse 52 CH-8021 ZürichPhone: +41 44 215 40 39esther.grob@zuerich.comwww.zuerich.com

Trade contact:François Michel, Vice PresidentOffice du Tourisme du Canton VaudCP 164CH-1000 Lausanne 6Phone: +41 21 613 26 26michel@lake-geneva-region.chwww.lake-geneva-region.ch

Zürich. Lausanne and Montreux Riviera.Lake Geneva Region.

Trade contact:Daniela Fuchs, Director of SalesJungfrau RailwaysHarderstrasse 14CH-3800 InterlakenPhone: +41 33 828 72 04daniela.fuchs@jungfrau.chwww.jungfrau.ch

Trade contact:Annie Neukomm Manager Sales PromotionInterlaken Tourism Höheweg 37CH-3800 InterlakenPhone: +41 33 826 53 36annie.neukomm@interlakentourism.chwww.interlakentourism.ch

Interlaken | 3130 | Jungfrau Railway

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Pure Switzerland, with a shot of adrenalin.

Lake steamers on blue-green waters, cows in Alpine meadows, picturesque chalet villages and snowy mountain summits – picture-book Switzerland comes to life in Interlaken. A lively town with Alpine flair, Interlaken has long been a choice retreat. It is the ideal starting point for excursions into the unique mountain world, with the white giants of the Eiger, Mönch and Jungfrau on the doorstep – the Jungfrau Railway leads to Europe’s highest railway station – as well as the Schilthorn nearby, location for the legendary James Bond film “On Her Majesty’s Secret Service”.

Interlaken is Europe’s No. 1 destination for adventure sports, from paragliding and sky-diving to river rafting, canyoning, bungy jumping or a ropes course in the trees. Mountain-bike tours and hikes along well-marked trails make for near-to-nature experiences – with the majestic lake and mountain world always in your sights.

And there’s an unlimited choice of excursions – into the mountains or beyond: clear your mind and relax with a cruise from Interlaken on Lake Brienz.

Highlights:– Stunning natural setting between two of Switzerland’s most beautiful lakes– Gateway to the high Alps– Mainline trains link to all major Swiss cities– Mountain railways offer easy access– Great shopping and cultural events– Europe’s top destination for adventure sports

Jungfrau Railways – Top of Europe. Interlaken.

In the heart of the Swiss Alps, the Jungfrau Railways network unites seven spectacular mountain transport systems, providing exciting opportunities for visitors to experience the magnificent scenery around the Eiger, Mönch and Jungfrau mountains.

The journey to the Jungfraujoch – Top of Europe offers visitors a high-Alpine wonderworld of ice, snow and rock. From 2012 take in the Alpine Sensation, a tour illustrating the history of the railway and the development of tourism in Switzerland.

Travel in just ten minutes from Interlaken up to the Harder Kulm. At 1,322 m enjoy fabulous views over Lake Thun and Lake Brienz. The restaurant and the new Two Lakes Bridge are among the main attractions.

The nostalgic cogwheel railway to the Schynige Platte opened in 1893 and transports visitors up to breathtaking scenery and a popular hiking region.

A six-seater aerial gondola on the sunny side of the Grindelwald Valley leads up to First at 2,168 m. Attractions here include the First Flyer, scooter-bike rides and Lake Bachalpsee, a favourite hiking destination.

Highlights:– Historic mountain railway network linking valleys and summits– Epic ride to the Jungfraujoch, Europe’s highest-altitude railway station (3,454 m)– Panoramic vistas over the magnificent Aletsch Glacier– Superb hiking and adventure sports

Discover the diversity.

Trade contact:Rayo Choksi, Director Sales (India, Korea, Japan, Australia)Engelberg-Titlis TourismKlosterstrasse 3CH-6390 EngelbergPhone: +91 98203 00462rchoksi@titlis.chwww.titlis.ch

Mount Titlis | 33

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Glacier heaven.

Located in the heart of Central Switzerland, Mount Titlis is a world-beater. Besides the guaranteed ice and snow all year round, its unique revolving cable car, the “Rotair”, is a must-do experience, ensuring a breathtaking Alpine panorama on the sensational journey to the mountain peak.

At the summit, tackle the Ice Flyer chairlift, gliding above the glacier cre-vasses. Or try sledging or snowtubing at the Titlis Glacier Park, which celebrates its centenary in 2013 with an all-new attraction, a 100 m suspen-sion bridge that will be the highest in Europe. Plunge 20 m below the surface into the Glacier Cave, and then enjoy stunning Alpine views while walking on the glacier path to the sensational Stotzig Egg viewpoint.

But the mountain thrills don’t end at the summit. Ride down the mountain on an easy-to-handle “Trotti Bike” or a harum-scarum “Devil Bike” or try summer rowing on the idyllically pretty lake of Trübsee.

And then there’s the valley-floor resort of Engelberg, with its elegant hotels, award-winning Alpine cuisine and spectacular outlooks.

Highlights:– Spectacular rotating cable car access – The valley-floor resort, Engelberg, a short drive from Lucerne (also linked

by direct trains)– Adventure sports of all kinds, for all abilities– Ice-Flyer, an open chairlift whisking you over the glacier– Europe’s highest suspension bridge

Trade contact:Mark Meier, Market Manager Asia Pacific / Middle EastLucerne TourismBahnhofstrasse 3CH-6002 LuzernPhone: +41 41 227 17 17 mark.meier@luzern.comwww.luzern.com

Lucerne.

The Lucerne and Lake Lucerne Region offers a variety of holiday experiences, from the world-famous city of Lucerne to idyllic villages of Weggis and Vitznau.

Lucerne has attracted guests for centuries, yet also embraces the avant-garde, such as with the KKL Culture and Convention Centre, designed by Jean Nouvel. Lucerne’s museums, theatres and festivals have established it as a city of culture, elegantly accommodating both tradition and trend. Enjoy memorable excursions on a paddle steamer on Lake Lucerne, soak up pure nature in the mountains nearby and enjoy the mild climate of the “Lucerne Riviera”, with its world-class spa and wellness hotels.

This is also a year-round festival city, hosting the world-renowned Lucerne Festival of classical music, as well as quirkier events such as the Lucerne Carnival and Lucerne Blues Festival.

Combine your visit with one of countless excursions, such as a ride on the world’s steepest cogwheel train to the summit of Mount Pilatus.

Highlights:– Historic city of Lucerne, with landmarks such as the water tower and the

wooden chapel bridge– Diverse range of galleries and museums– World-class festivals of classical music, jazz, blues and more– Nostalgic steamers criss-crossing Lake Lucerne– Direct access to Alpine resorts, for hiking and adventure sports

Culture and adventure.

Mount Titlis.

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The teams at Holidays on Location and Rail Plus are proud to be partners of Switzerland Tourism, having as their mutual aim the promotion of Swiss destinations, both old favourites and new attractions, to Australian and New Zealand travellers.

About Holidays on LocationHolidays on Location offers touring programs to most European countries through its subsidiary operations: British & Irish Holidays, German Holidays, Pan Europe Holidays and Switzerland Holidays. The Swiss touring programs operated by its subsidiary Switzerland Holidays have been available since 1979 and continue to offer a full range of services, including: a wide range of hotel accommodation to suit style and budgetary needs; transportation passes; scenic and other rail seat reservations; day tours; and extended group and individual touring by rail or coach. Whilst the brochure products offer a wide selection of touring options, Switzerland Holidays will custom-build an itinerary to meet the most exacting customer’s needs.

About Rail Plus Rail Plus is the pre-eminent European rail wholesaler in Australasia, with offices in Melbourne and Auckland and sales representatives based in all states across Australia. We’re your “one stop shop” for all rail requirements across the globe. The key to the success of Rail Plus is our specialist, dedi- cated structure. Our entire focus is centred around rail products, which allows us to provide expert, quality advice as our knowledge is extremely specific. We are firm believers that no holiday to Switzerland is complete without experiencing the Alps “up close and personal” on board a Swiss scenic train. For our full range of passes, Swiss scenic trains, point-to-point tickets and seat reservations contact Rail Plus. We welcome your enquiries.

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About us.Presenting partners.

About us | 35

About Switzerland Tourism.

Switzerland Tourism opened their office in Sydney in 2010 and are responsible for the promotion of Switzerland in Australia and New Zealand. We handle enquiries from the media and trade, and are also open to the general public:

Our Trade Corner is available via MySwitzerland.com and has been designed to provide additional support and resources to assist the travel trade with sales. Simply scroll to the bottom of the homepage to the Site Map, where you can click through on “Trade Corner”.

Register today for our e-learning program! Enhance your knowl-edge and strengthen your skills in planning trips, plus receive an award upon completion.

For more information and to register: http://elearning-au.myswitzerland.com/

Switzerland TourismOpening hours: Monday to Friday 9 am–1 pmAddress: Suite 303, 46 Market Street, Sydney, NSW 2000Phone: +61 2 9262 1377st_aus@switzerland.com

Contact details.

Swiss expert?

Australia:Phone: 1300 555 003preferred@railplus.com.auwww.railplus.com.au

New Zealand:Phone: (09) 377 5415info@railplus.co.nzwww.railplus.co.nz

Australia and New Zealand:Phone: 1300 65 10 65 or (03) 9851 8747www.switzerlandholidays.com

Singapore Zurich non-stop. Daily from 13 May 2013.

From the heart of Asia to Switzerland, SWISS commences new daily non-stop flights between Singapore and Zurich on 13 May 2013. Making the right connections has never been easier to Switzerland and 46 destinations in Europe.

Fully-flat beds on all intercontinentalBusiness Class flights