destination dog pitch
TRANSCRIPT
Suggested Ad Campaign for:
Located at 39 Mechanic St, Camden, ME 04843
Open Monday – Saturday 9a.m. - 5:30p.m.
Open Sundays after Memorial Day!
Presented by:
Allison Clair, Jordan Peacock, Jaclyn Stevens, and Ashley Willis
Situation AnalysisS.W.O.T.
OPPORTUNITIES
- New Business - Direct mail - Advertising beyond Camden - Coupons - Cross Promotion - Tourist Location - Special Event - Dog Park Event
STRENGTHS
- Locally owned and operated - Only pet store in town - Previously recognized business - Healthy Dog Food – High Quality - Wealthy Target Market
WEAKNESSES
- Recognition beyond Camden - Getting people to spend their money on these products - No website - No staff, lots of effort managing store
THREATS
- Off season traffic - Other towns businesses- Name Brand Products/Companies (Petco, PetSmart, Purina, Iamsetc.)
Goals and Objectives
We want to create a meaningful and durable campaign for Destination:DOG!
Hype strives to:Attract Destination:DOG’s target audience.
Increase sales and profits.
Maintain a relationship with loyal customers.
Promote Destination:DOG as a unique and important piece of Camden’s community.
Research
Primary SecondaryTerri Mahoney of the Village Soup-Demographics
-Audience-Exposure
Addresses for DirectMailing in the Camden Area
Customer Survey
OtherSelling Pet Wellness
Proposed Budget
Reusable Tote Bags
$233 - $550
Stickers Decals
$175 $125
$440
Brochures
$325 $235+
Mailers Business Cards
Promotions and Events
Cross Promoting:Coupons to Clients
Beauty Mark Day Spa
Zoot Coffee Shop
Events with Local Businesses
Clean-Up Daywith Merry Springs
Promos
Happy Hour Sundays! !
Create AwarenessHow?
Tangible Items
Create AwarenessHow?
Brochure
Tangible Items
And
Create AwarenessHow?
Brochures
Business Cards
Tangible Items
Create AwarenessHow?
Brochures
Business Cards
Postcard Mailers
Tangible Items
Create AwarenessHow?
Tangible Items
Create AwarenessHow?
Brochures
Business Cards
Postcard Mailers
Stickers
Tangible Items
Create AwarenessHow?
Brochures
Business Cards
Postcard Mailers
Stickers
Tangible Items Internet
Website
Create AwarenessHow?
Brochures
Business Cards
Postcard Mailers
Stickers
Tangible Items Internet
Website
Others
Print Ads
Coupons
New LookWhen only the BEST will do!
Thank You Lauren!
-From our team.