designs brand concept
DESCRIPTION
DesignS is a unified brand platform to promote Singapore design, consisting of a group partnership of design-centric institutes and associations in Singapore. For updates, visit http://www.designs.com.sg/TRANSCRIPT
DesignS Brand Model, Name & Identity
DesignSDesignS Concept
From diversityto differentiationRationaleThere are numerous design hubs, but most are culturally-inspired. But our origins as immigrants, shaped by colonialism, and then forged by national necessity, made us balanced and inclusive. Our only salvation was to be relevant to the modern world and this actually made us the world’s only global city-state. This is now the antidote to providing design solutions relevant to the modern world.
3-State Brand Strategy Model for DesignS
DesignSBrand Identity Guidelines
This 3-state model is a proprietary strategic tool of Consulus Pte Ltd22nd February 2010
Ability
Singapore’s ability to bring pragmatic and adaptive design
solutions
Strong business credentia
ls
Singapore is renowned as a business
centre, a pragmatic
place to get th
ings
done
Role of exchange and hub
Historically from trade, finance to global
politics, Singapore has played the role of
the middle man
2-in-1 s
olution
Singapore is the perfe
ct in-between point fo
r
expansion either s
ide. Our tr
ade links,
connectivity, and know-how helps address
interpretation gaps.
Balanced global solutions
An inclusive and no bias approach towards
any singular culture, with solutions that
will be relevant for global markets
Du
o-c
ult
ura
l appre
ciati
on
Sin
gap
ore
’s a
bili
ty t
o c
om
mu
nic
ate
and
ap
pre
ciat
e n
uan
ces
and
cu
ltu
ral p
ract
ices
fr
om
eas
t an
d w
est
Ben
efit from
the tra
de ro
utes
Th
e need
for b
rand
s from
G3
to B
RIC
or vice
versa requ
ires relevant an
d ad
aptive so
lutio
ns
Infl
uen
ce
Strong roots to both east
and west cultures
Differen
tiatio
n
Unique Interpreters
for designs fro
m east
to west or w
est to east
Brand Purpose
DesignSCreative Solutions from the cross-roads of the
world
DesignS
This is what Singaporeans look like
DesignS Concept
DesignS
This is how Singapore lives
Images courtesy of Singapore Tourism Board
DesignS Concept
DesignS
This is what Singapore looks like
Images courtesy of Singapore Tourism Board
DesignS Concept
DesignS
This is how Singapore connects
Global Trade Global Finance Global Relations
DesignS Concept
DesignS
DesignS meansDesignSolutionsDesignShapeDesignSenseDesignSpaceDesignSingaporeRationaleEssentially, DesignS means diversity of solutions adapted to the world. It speaks of Singapore’s role as a design interpreter for different levels of design conversations and needs . It gives rise to new possibilities and creative ideas to meet the challenges of our time.
DesignS Concept
DesignSDesignS Concept
DesignSDesignS Concept
DesignSDesignS Concept
DesignSDesignS Concept
DesignSDesignS Concept
DesignS
DDesignS Concept
DesignSDesignS Concept
DesignSDesignS Concept
DesignS
Introducing
DesignS Concept
DesignS
Singapore’s leading design network
DesignS Concept
DesignS
Sponsorship for the Brand Concept and Design of DesignSThe strategic brand model, brand name, identity visuals and brand messages were developed by Consulus Pte Ltd.
Consulus is a home-grown brand consultancy operating in 9 countries. With a team of business consultants and multi-disciplinary designers, it specialises in organisational branding.
www.consulus.com
Corporate Sponsor
Brand Strategy and Identity Management
DesignS Concept
DesignS
Let Singapore design your future