designing your career 2013

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Presentation given to students at the Startup Institute.


  • 1. designingyourcareerByRichard Baneld

2. a lilbit Aboutus 443Web and mobile 32 Full-time, on- 9Countries weve2Offices in Boston,design projectssite designersgot clients inandsince 2005and developersSan 3. a @freshtilledsoil 4. 00 whydesignacareer? @freshtilledsoil 5. We need more ofastrategythantactics Where do I start? class of summer 2012 @freshtilledsoil 6. ...andastrategyisntplanningThe things Im going to be working on havent been invented yetrhys banfield, summer 2012 @freshtilledsoil 7. happinessiskeyHappiness is something you make, not stumble @freshtilledsoil 8. 01 @freshtilledsoil 9. Lets start @freshtilledsoil 10. Lets start withastoryofvision2008 $ @freshtilledsoil 11. Lets start withastoryofvision Meh! @freshtilledsoil 12. Lets start withastoryofvisionAs the duo poured their sorrows intotheir drinks, they realized that the one part of the site that was actually doing well the deals could be combined with their love of @freshtilledsoil 13. Lets start withastoryofvision Passion? MarketBest inopp? the world? @freshtilledsoil 14. Lets start @freshtilledsoil 15. Lets start withastoryofvision2012 $600M 9M @freshtilledsoil 16. Lets start with astoryofvisionIm doing my dream job, and Im building the company Im meant to run.Jason @freshtilledsoil 17. canitreallybethissimple?Passion? Best inMarket theopp? world? @freshtilledsoil 18. 02 @freshtilledsoil 19. Jim @freshtilledsoil 20. Jim CollinsgoodtogreatCan a good companybecome a great company,and if so, how? @freshtilledsoil 21. Jim Collinsgoodtogreat Greatness is not primarily afunction of circumstance, butlargely a matter of conscious choice, and @freshtilledsoil 22. Jim Collins goodtogreatCollins was talking aboutbusinesses not individuals but it turns out it still @freshtilledsoil 23. Can you reallydesignacareer?Where would you start?&What does the process look like? @freshtilledsoil 24. 03 @freshtilledsoil 25. Jim Collinscorevaluesconcept it always starts withWho? @freshtilledsoil 26. Jim Collinsgoodtogreat Get the right Get the wrong people on the bus.people off the bus. Get the right peoplePut who before the right @freshtilledsoil 27. Can you reallydesignacareer?How do you know who gets on the bus and who gets o? @freshtilledsoil 28. Jim Collinscorevaluesconcept BHAG vivid vision Core purpose Core Values @freshtilledsoil 29. Richardscorevaluesconcept TAG = timeless audacious goalvivid vision Core purposeCore @freshtilledsoil 30. Why create atimelessaudaciousgoal @freshtilledsoil 31. Jim Collinsthehedgehogconceptdisciplineopportunistic @freshtilledsoil 32. Jim Collins @freshtilledsoil 33. Jim Collinsthehedgehogconcept What are you deeply passionateabout? What can youWhat drives be the best at your economic the world at? engine? @freshtilledsoil 34. Jim Collinsthehedgehogconcept What are you deeply passionateBHAGabout? What can youWhat drives be the best at your economic the world at? engine? @freshtilledsoil 35. Jim Collins thehedgehogconceptWhat are youdeeply passionate about?Passion? Best in Market the opp?What can youWhat drivesworld?be the best at your economicthe world at? engine? @freshtilledsoil 36. 04 @freshtilledsoil 37. Lets get starteddesignyourcareerStep 1: Create a list of core values Guidelines: create as many as you wantbe prepared to share core = emotional & motivational @freshtilledsoil 38. fresh tilled soils corevaluesKeep things simpleOwn the work Make the team look goodGrow with quiet @freshtilledsoil 39. Teaching Company corevalues ExcellenceCultivate every resourceResults-oriented work ethicFair and generous relationshipsIntegrity. @freshtilledsoil 40. designyourcareer Step 2: make a short listdetermine the three to five values that you feel best represent you @freshtilledsoil 41. designyourcareerStep 3: test your values spend a few minutes answering yes orno for each of the values youve chosenHere are your questions... @freshtilledsoil 42. designyourcareer Question One if you were starting your careertoday would this value be validregardless of the industry or trends? @freshtilledsoil 43. designyourcareerQuestion Two Is this value timeless, no matterwhat changes in the outside world? @freshtilledsoil 44. designyourcareer Question Threewould you hold onto this value no matter what others say? @freshtilledsoil 45. designyourcareerQuestion Four would you change jobs beforecompromising this value? @freshtilledsoil 46. designyourcareerQuestion Fiveif you had enough money to retire comfortably would you stillcontinue to believe in this value? @freshtilledsoil 47. designyourcareerStep 4: select the best values eliminate the values that didnt pass the yes/no @freshtilledsoil 48. designyourcareerStep 5: write a single core purposedescribe in one sentence the corepurpose of your career...and can you be the best at this? @freshtilledsoil 49. designyourcareerhelp entrepreneurs launchinnovative and meaningful @freshtilledsoil 50. designyourcareerTo provide a secure place on Earthfor the Jewish people @freshtilledsoil 51. designyourcareerTo make people happy @freshtilledsoil 52. designyourcareerStep 6: write a vivid visiondescribe in a paragraph how youvisualize your purpose @freshtilledsoil 53. designyourcareerWe will be as people-oriented as HP. ...We will attain customer satisfaction unsurpassed evenby Nordstrom. ... We will continually gain market share despite a price premium on commodity products. ...We will be studied by business schools for our sophisticated use of technology. @freshtilledsoil 54. Jim CollinsthehedgehogconceptStep 7: create your hedgehog What are you deeplypassionateabout? What can youWhat drives be the best at your the world at?economic engine? @freshtilledsoil 55. designyourcareer Step 8: write a bhagcreate a timeless and audacious goal that will excite you and motivate others to be part of @freshtilledsoil 56. Jim Collinsthehedgehogconcept What are you deeply passionateBHAGabout? What can youWhat drives be the best at your economic the world at? engine? @freshtilledsoil 57. designyourcareerbe the best user experience designcompany in the world. @freshtilledsoil 58. designyourcareer whats your mountain? @freshtilledsoil 59. 05 @freshtilledsoil 60. Lets get started designyourcareerFind hard work you love @freshtilledsoil 61. Lets get starteddesignyourcareerCommit yourself to makinglots of mistakes. @freshtilledsoil 62. Lets get starteddesignyourcareerFocus more on @freshtilledsoil 63. 06 @freshtilledsoil 64. goodluck! 65. richard@freshtilledsoil.coM @freshtilledsoil