designing with data for humans
DESCRIPTION
DESIGNING WITH DATA FOR HUMANS Designers and UX professionals have the opportunity and skills to shape data so it’s understandable, manageable and positively affects lives. Ivo Gasparotto has worked on a team at GE Capital to create an intuitive application for users to manage and manipulate massive amounts of business and operations-related data. The team produced a user-centered application that allows access to data and surfaces unique insights into their business. Ivo will share what he’s learned about using design to make data more meaningful for people in the ways they do business and connect with the world.TRANSCRIPT
Designing with Data for Humans
UXThursday, June 26th 2014
Ivo Gasparotto / @ovidovi
“…it provides us with new kinds of glasses to see the world.”
-Moritz Stephaner, information designer
Understanding Users and Data
What is fleet management?
Vehicles
service sales
Humans
drivers managers executives
!
What are the biggest opportunities for improvement?
Large scale Location Diverse data sets Numeric format
Vehicle data qualities
Sketch it out but prototype with real data
BI LEAD
PROJECT MANAGER
DATA ANALYST
ARCHITECTBI LEAD VISUAL DESIGN
INTERACTION DESIGN
NOT PICTURED
DATA BASE ARCHITECT BACK-END DEVELOPMENT FRONT-END DEVELOPMENT
DATA SCIENTIST BUSINESS ANALYST GEOSPATIAL DEVELOPER
The team
d3js.orgprocessing.org
Building Structure
Large scale Location Diverse data sets Numeric format
Vehicle data qualities
Visualization choices: Large scale
Grouping like objects with aggregation
Enable movement through layers of information !!!Allow for granular views of data !!!
Represent different perspectives
Loss of important detail through aggregation !!!
High density provides richness in data !!!
Visualization choices: Large Scale
Leverage density to provide more depth in the data
Use geography as a navigation system Visualization choices: Location
Use geography as a canvas Visualization choices: Location
Change Perspective Manage Categories
Adjust Binary AspectsSet Threshold
Allow for exploration by providing controls Design choices: Diverse datasets
Scale or range
5 1
Make numbers more relevant and understandable
Metaphor
143.89Context
185.79
Design choices: Numeric formats
Creating Experiences
“How can I look at the problem from different vantage points? !
How can I look at this information? Can it be made to look smaller? Can I see it in context? How can I pull myself out of the situation? How do I see it by changing scale?” !!-Richard Saul Wurman, Information Anxiety
Humans understand stories
“What the Jobs Report Really Means” by Matthew C. Klein http://www.bloomberg.com/dataview/2013-11-08/
“What the Jobs Report Really Means” by Matthew C. Klein http://www.bloomberg.com/dataview/2013-11-08/
“What the Jobs Report Really Means” by Matthew C. Klein http://www.bloomberg.com/dataview/2013-11-08/
Our Responsibility
Chicago Hot List: Predictive Policing “An index of the roughly 400 people in the city of Chicago supposedly most likely to be involved in violent crime.”
A call to action
Thank youIvo Gasparotto / @ovidovi