designing twenty-first century organisations with social tools
Post on 17-Oct-2014
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A talk I gave at the Somesso London Conference in May 2009 about how we can take forward the idea of social business design to finally move beyond the legacy Twentieth-Century model of corporate structureTRANSCRIPT
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Designing twenty-first century organisations with social toolsLee Bryant, May 2009
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The Twentieth Centurycompany is still with us
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the post-industrial society of the C20th
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mass production, marketing, segmentation
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culture of the “modern” corporation
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Weberian bureaucracy
culture of the “modern” corporation
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Weberian bureaucracy Industrial Revolution
culture of the “modern” corporation
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Weberian bureaucracy Industrial Revolution Taylorism
culture of the “modern” corporation
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welcome to the “IT” Department
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CRM: we do not value you or your call
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The Twentieth Century company does not trust its staff or its customers
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It was not always like this
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traditional trading networks
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guilds, professions and networks
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even banking used to be a profession
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...before it descended into plunder
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the Twenty-First Century company will be more modern and more traditional
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scale-free networks are old & reliable
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lesson of social web : trust breeds trust
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(cc) http://www.flickr.com/photos/yuan2003/403643949/
social networks + weak ties = organisational immune system
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trust is cheaper than control
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network-centric managementis more robust than the org chart
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we can no longer afford thehigh-friction, high-cost model
of process over people
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downturn is our impetus for change
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time to move beyond ‘doing projects’ and turn this into the mainstream
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time for social business design?
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what do we need #1 :stop handing over all projects
involving technology to the IT dept.
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what do we need #2 :connected infrastructure
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Public feeds & flows: data firehose
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Public feeds & flows: data firehose
Tweets, bookmarks & tags: signals of relevance
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Public feeds & flows: data firehose
Tweets, bookmarks & tags: signals of relevance
Blogs and networks: sharing & sense making
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Public feeds & flows: data firehose
Tweets, bookmarks & tags: signals of relevance
Blogs and networks: sharing & sense making
Group collaboration: getting things done
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Public feeds & flows: data firehose
Tweets, bookmarks & tags: signals of relevance
Blogs and networks: sharing & sense making
Group collaboration: getting things done
Personal tools: organising your world of work
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Public feeds & flows: data firehose
Tweets, bookmarks & tags: signals of relevance
Blogs and networks: sharing & sense making
Group collaboration: getting things done
Personal tools: organising your world of work
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what do we need #3 :mobilise your people
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No point being open at the edges...
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... if you treat your staff like machines
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what do we need #4 :evolutionary processes,
not ‘best practice’
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better ambient awareness
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rapid feedback is the key to evolution
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rapid feedback is the key to evolution
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what do we need #5 :user experience is the key to the
consumerisation of the enterprise
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what do we need #6 :make hidden data shared and useit to drive collective intelligence
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what do we need #7 :a network-centric view
of the business
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Thanks for listening!
I am [email protected] and live at http://www.headshift.com
Except where otherwise stated, photos courtesy of Flickr using Creative Commons license. Thanks to the following photographers:
http://www.flickr.com/photos/jadezz/100313191/
http://www.flickr.com/photos/squeakymarmot/186090163/sizes/l/
http://www.flickr.com/photos/erix/2657100921
http://www.carbodydesign.com/archive/2008/05/15-virtual-painting-at-ford/1914-Ford-Model-T-Painting-lg.jpg
http://www.flickr.com/photos/jurvetson/52581560
http://www.flickr.com/photos/aturkus/139818702/sizes/l/
http://www.flickr.com/photos/yuan2003/403643949/
http://www.flickr.com/photos/cheesepicklescheese/419050330/
http://www.flickr.com/photos/cote/54408562/
http://www.worldalmanac.com/blog/ww_ustroops_rest_01.jpg
http://www.flickr.com/photos/wills/119744777/
http://www.flickr.com/photos/paul_irish/2379958609/
http://www.flickr.com/photos/jurvetson/52581560/sizes/l/
http://www.flickr.com/photos/86624586@N00/10190970/
http://www.flickr.com/photos/victoriapeckham/164175205/