designing the transition of smarthomes from tech to lifestyle

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2014:ODB8:FE01:0000 DESIGNING THE TRANSITION FROM ‘TECH’ TO ‘LIFESTYLE’ SMART HOME IOT GUS DESBARATS CHAIRMAN | THE ALLOY CHAIRMAN | BIDA P.T. TUTOR | RCA / SERVICE DESIGN 2014:ODB8:FE01:0000 2014:ODB8:FE01:0000 2014:ODB8:FE01:0000 2014:ODB8:FE01:0000 2014:ODB8:FE01:0000 2014:ODB8:FE01:0000 2014:ODB8:FE01:0000 2014:ODB8:FE01:0000 2014:ODB8:FE01:0000 2014:ODB8:FE01:0000

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  1. 1. 2014:ODB8:FE01:0000 DESIGNING THE TRANSITION FROM TECH TO LIFESTYLE SMART HOME IOT GUS DESBARATS CHAIRMAN | THE ALLOY CHAIRMAN | BIDA P.T. TUTOR | RCA / SERVICE DESIGN 2014:ODB8:FE01:0000 2014:ODB8:FE01:0000 2014:ODB8:FE01:0000 2014:ODB8:FE01:0000 2014:ODB8:FE01:0000 2014:ODB8:FE01:0000 2014:ODB8:FE01:0000 2014:ODB8:FE01:0000 2014:ODB8:FE01:0000 2014:ODB8:FE01:0000
  2. 2. YOUR SPEAKER: 32 YEARS INDUSTRIAL-DESIGN BRANDS & TECH., FROM DEVICES TO SERVICES VEHICLES TO SERVICES VIA IT
  3. 3. THEALLOY DNA: SERVICE DELIVERY DEVICES BRAND EXPERIENCES IN COMMS PHONES TO HUBS
  4. 4. THE ALLOY DNA: EXPERIENCE CRAFTSMANSHIP
  5. 5. THEALLOY DNA: ACCELERATING MASS ADOPTION OF TECHNOLOGY HP PDAS TO LTE HUBS
  6. 6. THEALLOY DNA: CROSS PLATFORM EXPERIENCE COORDINATION
  7. 7. SMART HOME IOT BUSINESS: SERVICE INNOVATIONS BUILT FROM LIGHT SPEED LEGO SYSTEMS THAT CAN CONNECT ANY INFORMATION TO ANY OTHER INFORMATION, ANYWHERE, AND CALCULATE A RESPONSE INSTANTLY, ALWAYS
  8. 8. B2B PATHFINDER PHILLIPS LIGHTING AS SERVICE: VISUAL RETAILER SMART LIGHTS 10
  9. 9. SMART HOME IOT: THE MULTI-LAYERED LIGHT SWITCH INFORMED AND INFORMATIVE, TO MANY GROUPS
  10. 10. KEY ID 2.0 MESSAGE: ENGINEERS DONT HUMAN DECISION BEHAVIOUR THE KEY FAILURE MODE FOR IOT LIFESTYLE ADOPTION
  11. 11. COGNITIVE BIASES & CONTEXT DRIVE OUR DECISIONS
  12. 12. PRIVACY CONTROL IS CREATING NEW VALUEIOT ADOPTION WILL REQUIRE BRAND TRUST (BUILT ON USEFUL BRAND PERMISSIONS) (BENIGN) REMOTE MONITORING PRIVACY
  13. 13. FAST-TRACK IOT INTEROPERABILITY TRUST WILL COME FROM BRANDED ECOSYSTEMS
  14. 14. SMALL OVERT DETAILS DRIVE BIG JUDGEMENTS
  15. 15. IOT ADOPTION IS BEHAVIOUR CHANGE: FAMILIAR CUE, NEW BENEFITS, NEW COST MODELS
  16. 16. IOT LOCKS THE BEHAVIOURAL RISKS
  17. 17. Dis-jointed care is wasteful and cruel. Something needs to be done. WHY WE NEEDED TO PUT THE PEOPLE BACK INTO ASSISTIVE LIVING
  18. 18. Clinician Portal Patient Other carers Family Friends Homepad GPs Friends & Family Portal Clinician Portal Friends & Family Portal FROM REMOTE MONITORING TO A CARE COMMUNITY
  19. 19. Family Access I want to give them ! Me Full control Check log data GPs Tight permissons keep the patient in control IOT ADOPTION BARRIER: PRIVACY RESPONSE: TRANSPARENCY AND CONTROL
  20. 20. IDS CORE VALUE: MANAGE IOT ADOPTION RISK VIA EARLY BEHAVIOUR SIMULATION EXPERIMENTS
  21. 21. IOT PROTOTYPING REQUIRES NEW SKILLS/TOOLS (BEYOND FINDING SENSORS & DATA TO HACK..)
  22. 22. CORE ID SKILLS REMAINS CENTRAL: EMPATHIC CREATIVITY
  23. 23. OBSERVATION PHOTO DIARIES IOT SUCCESS WILL BE BUILT ON USER INSIGHT, FROM MANY SOURCES INTERVIEWS IF YOU HAD A MAGIC WAND SOCIAL TRENDS
  24. 24. PERSONA BASED ROLE PLAY, INTERNALISES CREATIVE EMPATHY
  25. 25. IOT PROPOSITIONS REQUIRE A MULTI-STAKEHOLDER PERSPECTIVE
  26. 26. HOME IOT SERVICE DESIGN: REPEATED JOURNEY / DATA FLOW MAPPING
  27. 27. HOME IOT SUCCESS WILL BE BUILT ON USER TESTING, EARLY & OFTEN
  28. 28. IOT HOME LIFESTYLE DESIGN STARTS EARLY WITH OPEN QUESTIONS AND ENDS LATE WITH TIGHT SPECS AND AGILE COMPLIANCE WORK HOW CAN WE GROW OUR BUSINESS?
  29. 29. IOTS TRANSITION FROM TECH TO LIFESTYLE STARTS WITH COLLABORATIVE WORKSHOP THANK YOU [email protected]