designing the station environment and delivering a better … · 2020-07-01 · designing the...
TRANSCRIPT
www.designbyccd.com
Designing the station environment and delivering a better experience for customers
Rail Delivery Group Stations Summit 2019
www.designbyccd.com
Who is your passenger?
www.designbyccd.com
www.designbyccd.com
www.designbyccd.com
www.designbyccd.com
“experience”
www.designbyccd.com
www.designbyccd.com
www.designbyccd.com
www.designbyccd.com
www.designbyccd.com
www.designbyccd.com
www.designbyccd.com
www.designbyccd.com
www.designbyccd.com
www.designbyccd.com
Liverpool Airport
www.designbyccd.com
Schiphol Airport
www.designbyccd.com
www.designbyccd.com
www.designbyccd.com
www.designbyccd.com
“You can’t see tears & smiles on a
spreadsheet”- Tricia Wang
www.designbyccd.com
Time Optimisers Basecampers
Carry-on Worriers
Space Seekers
Retail LoversExperience Explorer
www.designbyccd.com
www.designbyccd.com
www.designbyccd.com
Source: Connected Places Catapult
www.designbyccd.com
Source: Connected Places Catapult
www.designbyccd.com
www.designbyccd.com
Source: Wayfindr
www.designbyccd.com
www.designbyccd.com
www.designbyccd.com
Map the
ecosystemFront of House
to Back
of House
Understand
feelings
&
function
Immersion
&
Co-Creation
Use “thick: data
+
big data
Five thoughts…
www.designbyccd.com
Design Driven By Human Behaviour
CCD Design & Ergonomics
Second Home Spitalfields
68-80 Hanbury Street
London E1 5JL
+44 (0) 20 7593 2900
www.designbyccd.com