designing success - leisure opportunities€¦ · a global laboratory: discover what success looks...
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Designing Success
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Annapurna Studios, Hyderabad, India
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It’s not just what we do,but how we do it.
Grandview Resort, Huntsville, CanadaClub 200 VIP, Toronto, Ontario
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Universal Studios Islands of Adventure, Orlando, USA
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The opportunity in leisure and entertainment development has changed forever. The economics of success are more elusive, consumers are savvier and the power of new technology and brands are changing the game.
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Forrec combines big-picture creative with strict attention to detail in order to design and execute breakthrough projects, in any place where people and their experiences come first. This comes from our master planning mindset – no matter what we’re designing, we’re always thinking about the bigger opportunity that your project represents.
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Our vision is a world that works, plays, shops and lives in places that are smarter, more productive and totally people-centred.
Forrec designs success.
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We believe great design happens when you get a mix of views working together. Welcome to the Forrec sandbox…The centre of creativity at Forrec is our in-house design capability: nine core disciplines, organized around each project, to create and implement bigger, better ideas. Nine design disciplines give us the technical depth to get it right, down to the finest detail.
“ We may not always be master planning, but we always use a master planning mindset.”
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Designing Success
Design management
Ensuring consistentapplication of the
project’s core design ideas,throughout the creative process and beyond.
Landscapearchitecture
Taking advantageof the site to set the
project into a comfortableand functional
physical context.
Interior design
Creating indoor environmentsthat are memorable
experiences, right down to the smallest detail.
Graphic andsignage design
Providing more than information and direction –
creating moodand character.
Exhibit design
Ensuring that learningexperiences are also engaging, exciting,
appropriate and perfectlyintegrated with their
surroundings.
Attraction design
Creating unique interactiveand immersive environments
that coordinate art withcutting-edge technology
to engage the senses and emotions.
Architectural design
Translating the ideasinto three dimensional
forms in space.
Programdevelopment
Forging the link betweenthe idea of the project
and the reality, inquantifiable terms.
Master planning
Imagining the big-pictureorganization of the
project, with the rightscale and relationships
for all components.
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Master planning
The smart developer, operator and investor will create extraordinary
experiences, always paying attention to the practical realities of making places that work – not just the day they open,
but as they grow and change.
Our master planning mindset; when form and function work side by side.Places that work combine the intangible quality of a great experience with a very tangible reality of operating smoothly. We apply these twin principles in creative ways throughout our work in everything we do – theme parks, resorts, attractions, retail and hospitality.
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Theme parks Water parksEntertainment centres Retail and mixed-use Hospitality
The most successful places are the ones that make the people in them – and the people that own them – very happy.
Science and culture
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No project – of any size – can exist without it. A master plan establishes areas and relationships before three-
dimensional design begins. A good master plan will resolve immediate needs and
provide a structure for growth and change far into the future.
Master planning that organizes ideas and gives them dimension.
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With over 40 years of global theme park design, we’ve honed our
ability to build big fun into parks that work smarter, last longer and evolve over
the years. As lead design partner on major parks for Universal, LEGO, Everland, and more, Forrec has defined the successful theme park in the Americas, Asia, the
Middle East and Europe.
Theme parks that keep working to delight, and deliver results.
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Frequently located indoors and attached to retail and resort
developments, entertainment centres fill the wide demand gap between single
attractions and theme parks. As integrated facilities, entertainment centres generate
increased traffic and complement adjacent uses. As stand-alone projects, they
establish their own distinctive character.
Entertainment centres that work as stand-alone or integrated facilities.
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A great water park balances its unique sense of place
with adaptation to real local conditions. Whether stand-alone, or part of a theme park or resort,
our indoor and outdoor water parks complement every development’s unique
objectives. Water parks that are exciting and relaxing, with broad family appeal.
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We believe in the artful combination
of public space, exciting architecture and the right
mix of retail, food and entertainment to create memorable places that
renew interest with every visit.
Retail and mixed-use developments that build businesses by understanding people.
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Forrec designers understand the desire for a more authentic sense of place where people play and relax.
To satisfy this need, we take an approach to hospitality planning that
transcends traditional thinking.
Hospitality projects that turn memorable visits into loyal guests.
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Science and culture centres that inform and entertain.
The dual role of science and culture projects and the rise of
“edutainment” have opened new opportunities for us to combine
creative expression, technology and information to design more meaningful
and more powerful experiences.
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Forrec’s 40 years of international experience have given us deep insights into cultures and customs around the globe. This process is never-ending. Combined with our master planning mindset, there is no market that we can’t serve with creative and responsive ideas.
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It’s more than what we do; it’s how we do it that counts – collaborative, creative, and always with the guest experience at the core.Our ability to design success comes from the process that we’ve refined over 40 years of intense work with the most demanding clients. Our work is interactive, immersive and multi-disciplinary.
“ We like cool, crazy, creative, out-there stuff, but we love cool, crazy, creative, out-of-there stuff that works.”
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Understand the opportunitySite opportunities
Project Goals
Business fundamentals
Knowledge of brands
Design the big idea into every detailFram
e th
e st
ory
See the design through Consistent follow-through and verification
Be
imm
ersi
ve
Technological Trends
Collaborate
Client Interaction
Draw from experience
Document and translate the design
Mak
e new
con
nec
tion
s
Build the big idea
Con
sum
er t
rends
Col
labor
ate
Explore all the possibilitiesMake the ideas buildable
Build the ideas on paper
Focus on organizing conceptsGue
st e
xper
ienc
e
Stay creatively active
Dig deep... research, read, explore
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A global laboratory: discover what success looks like.Our experience has taken us around the world to design and direct projects in every major economic region. Through our global work we are in constant contact with the latest trends in entertainment, leisure and popular culture. We use this insight to make sure every project is locally relevant and fits with the latest global trends.
North America
Cadillac Fairview CorporationCalgary Olympic Development AgencyCanada’s WonderlandCineplexCN Tower CorporationHard Rock Café InternationalHerschend Family Entertainment CorporationHoliday Inn Family Suites ResortIMAX TM Intrawest DevelopmentMall of America (Triple Five)Metropolitan Toronto ZooOntario Lottery & Gaming CorporationOntario PlaceOpryland Real Estate/USAAPlaydium Entertainment CorporationRoyal Ontario MuseumSilver Dollar CitySony CentreToronto Blue Jays Baseball ClubTrump Resorts & Casino Hotels Universal StudiosViacom-MTV Networks RecreationThe Villages
South America
Globo TVMaccaronePlay Aventura Playcenter
North America
SouthAmerica
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Europe
Center Parcs H.V.Cinecitta World City of CataniaGrevin et CieLegoland Luneur ParkMediapolis S.P.A.Moscow Ocean Park PartnergiroRank GroupRubicon Group Stadium GroupThe Tussauds GroupUniversal MediterraneaVDV Cinema
Africa
The Dreamland GroupDurban Add-ventures Ltd.Grévin et CieTalaat Moustafa Group
Middle East
Al Sharq InvestmentDubai Sports City DubailandFawaz Al Hokair G.O.S.I.Government of Abu DhabiKish Paradise Co.Majid Al Futtaim InvestmentQatar National HotelsTatweerUnion PropertiesUniversal Studios Dubai
Africa
Australia
Middle East
Asia
Asia
Alam Sutera RealtyAnnapurna Studios Pvt.Appu Ghar Entertainment Pvt. Ltd.Beijing WatercubeBengal Unitech Universal Ltd.Bodi Group Mongolia Bombay Dying Ltd.Centara Hotels & ResortsCentral City BagnaChimelong GroupChina Travel ServiceD.E. Shaw Ltd.Gyeongju World ResortHyundai GroupInternational Amusements Pvt. Ltd.Iskandar Investment BerhadJinmao GroupLeisurequest Pte. Ltd. Lotte WorldMall of IndonesiaNeptune GroupOCT GroupPowerlong GroupSamsung EverlandShanghai Science & Technology MuseumUnitech LtdUniversal Studios ShanghaiWestfield DevelopmentsZhizin Group
Australia
DreamworldJupiter’s Studio City Melbourne
Europe
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Forrec designs success – creating experiences that put people first and make business sense.
Dr. Leo’s Big Splash, Bangkok, ThailandEverland Aesop’s Village, Seoul, South Korea
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Jaipur Tourism City, Jaipur, India
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Designing Success
Please contact us to find out more about how we can help you realize your vision of success.
Suite 100C, 219 Dufferin StreetToronto, Ontario, CanadaM6K 3J1T: 416 696 8686F: 416 696 8866E: [email protected]