Designing Resourceful Mobile

E-Commerce Search

Greg NudelmanPrincipal, DesignCaffeine, Inc.

Twitter: @DesignCaffeinewww.DesignCaffeine.com

Resourceful: Able, capable, clever, creative, adventurous, enterprising, ingenious, intelligent, inventive, original, quick-witted, sharp, talented, etc.

http://thesaurus.com/browse/resourceful

SystemCapabilit

ies

Customer

Goals

Resourceful UI

Introduction

Design for Mobile Context

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“The first thing we do, let's kill all the lawyers”

Henry VI, William Shakespeare

http://retroslashers.net/small-screen-slashers-freddys-nightmares-1988-1990/

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Mobile Search Begins with the Home Screen

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Build Resourceful BrowseDealsVisualLocal

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Design for Mobile Context

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One Place for Deals

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More Like This

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DesignCaffeine.com

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Product Family Page

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Visual Browse

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However, flick is not (yet)

discoverable

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Zero Results Page

1. Don’t Be Afraid to Say: I Did Not Understand

2. Focus on Providing a Way Out

3. Design from Zero

Design from Zero: focuses your team on the needs of the customer = deeper

connection + tremendous competitive advantage

Effort and ingenuity invested in the Zero Search Results Page = overall dedication to customer

success

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Design for Mobile Context

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Turn off Phone’s Auto Correction

Curtsey of Michael Manning, WebEx

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Design for Mobile Context

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Internet of ThingsSpimes

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Remember without Login

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Search Results: Info Scent vs. Pogosticking

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Provide Meaty Content

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Avoid Pogosticking

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“We Got an App Too” Syndrome

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Sloppy Mobile Apps

Damage Your

brand…Forever

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Wise investment into your app

design positions your brand as a mobile leader

Introduction

Faceted Search Design Patterns

Introduction

iPad Search

http://www.youtube.com/user/techsavvyagent

http://www.youtube.com/user/techsavvyagent

www.prisjakt.nu

SystemCapabilit

ies

Customer

Goals

Resourceful UI

http://www.bbc.co.uk/radio4/youandyours/media/yy_electro_magnet247x165.jpg

Introduction

What is the use of an infant?-Michael Faraday

http://www.starlinetours.com/images/LasVegas/HooverDam-Front.jpg

http://1.bp.blogspot.com/_ax5ZIdFoW1U/SqdShV6S3-I/AAAAAAAAUME/b0GESUNj45A/s400/earth-nightime-light-space-05.png

Contact

Questions:

Greg Nudelman

On the web: DesignCaffeine.comTwitter: @DesignCaffeine

Thank you!

Book:

"Designing Search: UX Strategies for eCommerce Success" – Spring 2011 from Wiley