designing next generation media center pcs scott vouri gen. manager, multimedia nvidia corporation...
DESCRIPTION
What Is a 2 nd Generation PC? Feature set Price points Form factor and back panel design Noise HeatTRANSCRIPT
Designing Next Generation Media Center PCs
Scott VouriGen. Manager, MultimediaNVIDIA Corporation
Keith UhlinHome Theater System IntegratorPush To Play, LLC
Session OutlineSession Outline
What is a 2nd generation living room PC?Feature sets and price points of first generationSharpening the pencils2nd generation feature sets and price pointsForm factors and back panels
Generation 1 versus consumer A/V componentsA different approach
Designing a quieter PCDesigning a cooler PC
What Is a 2What Is a 2ndnd Generation PC? Generation PC?
Feature setPrice pointsForm factor and back panel designNoise Heat
Typical Feature Sets And Price PointsTypical Feature Sets And Price PointsMC PC 1MC PC 1 MC PC 2MC PC 2 MC PC 3MC PC 3
CPU SpeedCPU Speed 2.8GHz2.8GHz 3GHz3GHz 3GHz3GHzMemoryMemory 256MB256MB 1GB1GB 512MB512MBHard Drive Hard Drive 40GB40GB 80GB80GB 200GB200GBOpto DriveOpto Drive DVD-ROMDVD-ROM CD/RW+DVD-CD/RW+DVD-
ROMROMDVD+RW/+RDVD+RW/+R
Maximum Maximum Decoding Decoding ResolutionResolution
Standard Standard DefinitionDefinition
Standard Standard DefinitionDefinition
1080i MPEG-21080i MPEG-2
Maximum Display Maximum Display ResolutionResolution
1280 x 10241280 x 1024 2048x15362048x1536 2048x15362048x1536
Analog TunersAnalog Tuners 00 11 22ATSC TunersATSC Tuners 00 00 00Form FactorForm Factor DesktopDesktop Living RoomLiving Room Living RoomLiving RoomPricePrice $499$499 $1099$1099 $1799$1799
Source: Various online computer sales web sites
BEST BETTER GOOD
Component Qty
Unit Street Price
Total Street Price
2006/07 Unit COG
2006/07-Projected Total COG Qty
Unit Street Price
Total Street Price
2006/07 Unit COG
2006/07-Projected Total COG Qty
Unit Street Price
Total Street Price
2006/07 Unit COG
2006/07-Projected Total COG
CPU 0 $110.00 $0.00 $71.50 $0.00 0 $110.00 $0.00 $71.50 $0.00 1 $110.00 $110.00 $71.50 $71.50CPU 0 $130.00 $0.00 $84.50 $0.00 1 $130.00 $130.00 $84.50 $84.50 0 $130.00 $0.00 $84.50 $0.00CPU 1 $240.00 $240.00 $156.00 $156.00 0 $240.00 $0.00 $156.00 $0.00 0 $240.00 $0.00 $156.00 $0.00Memory 2 $50.00 $100.00 $32.50 $65.00 1 $50.00 $50.00 $32.50 $32.50 1 $50.00 $50.00 $32.50 $32.50Memory 0 $35.00 $0.00 $22.75 $0.00 0 $35.00 $0.00 $22.75 $0.00 0 $35.00 $0.00 $22.75 $0.00
Mainboard 1 $90.00 $90.00 $58.50 $58.50 1 $90.00 $90.00 $58.50 $58.50 0 $90.00 $0.00 $58.50 $0.00
Mainboard 0 $90.00 $0.00 $58.50 $0.00 0 $90.00 $0.00 $58.50 $0.00 1 $90.00 $90.00 $58.50 $58.50
Enclosure (80mm) 1 $50.00 $50.00 $32.50 $32.50 1 $50.00 $50.00 $32.50 $32.50 0 $50.00 $0.00 $32.50 $0.00
Enclosure (53mm) 0 $40.00 $0.00 $26.00 $0.00 0 $40.00 $0.00 $26.00 $0.00 1 $40.00 $40.00 $26.00 $26.009-in-1 media card reader 1 $12.00 $12.00 $7.80 $7.80 1 $12.00 $12.00 $7.80 $7.80 1 $12.00 $12.00 $7.80 $7.80Remote Control 1 $15.00 $15.00 $9.75 $9.75 1 $15.00 $15.00 $9.75 $9.75 0 $15.00 $0.00 $9.75 $0.00
Wireless Keyboard w/Trackball 1 $35.00 $35.00 $22.75 $22.75 1 $35.00 $35.00 $22.75 $22.75 0 $35.00 $0.00 $22.75 $0.00Keyboard&Mouse 0 $20.00 $0.00 $13.00 $0.00 0 $20.00 $0.00 $13.00 $0.00 1 $20.00 $20.00 $13.00 $13.00
Analog TV Tuner Card 0 $60.00 $0.00 $39.00 $0.00 0 $60.00 $0.00 $39.00 $0.00 1 $60.00 $60.00 $39.00 $39.00Analog TV Tuner Card 1 $124.00 $124.00 $80.60 $80.60 1 $124.00 $124.00 $80.60 $80.60 0 $124.00 $0.00 $80.60 $0.00GPU Card 0 $125.00 $0.00 $81.25 $0.00 1 $125.00 $125.00 $81.25 $81.25 0 $125.00 $0.00 $81.25 $0.00GPU Card+DVB-T Tuner 1 $155.00 $155.00 $100.75 $100.75 0 $155.00 $0.00 $100.75 $0.00 0 $155.00 $0.00 $100.75 $0.00Optical Drive 1 $80.00 $80.00 $52.00 $52.00 1 $80.00 $80.00 $52.00 $52.00 1 $80.00 $80.00 $52.00 $52.00Disk 120 GB 0 $60.00 $0.00 $39.00 $0.00 0 $60.00 $0.00 $39.00 $0.00 1 $60.00 $60.00 $39.00 $39.00Disk 160 GB 0 $70.00 $0.00 $45.50 $0.00 1 $70.00 $70.00 $45.50 $45.50 0 $70.00 $0.00 $45.50 $0.00Disk 250 GB 1 $119.00 $119.00 $77.35 $77.35 0 $119.00 $0.00 $77.35 $0.00 0 $119.00 $0.00 $77.35 $0.00
802.11 b/g 0 $33.00 $0.00 $21.45 $0.00 0 $33.00 $0.00 $21.45 $0.00 0 $33.00 $0.00 $21.45 $0.00Wi-Fi Antenna 1 $4.00 $4.00 $2.60 $2.60 1 $4.00 $4.00 $2.60 $2.60 0 $4.00 $0.00 $2.60 $0.00Wired Network 10/100 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00IEEE 1394 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.005.1 Analog Audio Out $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.005.1 Digital Audio Out $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.007.1 Digital Audio Out $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
MCE OS 1 $100.00 $100.00 $65.00 $65.00 1 $100.00 $100.00 $65.00 $65.00 1 $100.00 $100.00 $65.00 $65.00FPD LED w/Clock 1 $8.00 $8.00 $5.20 $5.20 0 $8.00 $0.00 $5.20 $0.00 0 $8.00 $0.00 $5.20 $0.00FPD Basic Text 0 $6.00 $0.00 $3.90 $0.00 1 $6.00 $6.00 $3.90 $3.90 0 $6.00 $0.00 $3.90 $0.00FPD navigation buttons 1 $2.00 $2.00 $1.30 $1.30 1 $2.00 $2.00 $1.30 $1.30 0 $2.00 $0.00 $1.30 $0.00Software access point? $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00RF Coax Female, Type "F" 3 $0.40 $1.20 $0.26 $0.78 0 $0.40 $0.00 $0.26 $0.00 0 $0.40 $0.00 $0.26 $0.00Digital Audio (Coax) 1 $0.22 $0.22 $0.14 $0.14 1 $0.22 $0.22 $0.14 $0.14 1 $0.22 $0.22 $0.14 $0.14Digital Audio (Optical-Toslink) 1 $0.50 $0.50 $0.33 $0.33 1 $0.50 $0.50 $0.33 $0.33 0 $0.50 $0.00 $0.33 $0.00VGA Connector 0 $0.45 $0.00 $0.29 $0.00 0 $0.45 $0.00 $0.29 $0.00 0 $0.45 $0.00 $0.29 $0.00Composite Connector 2 $0.11 $0.22 $0.07 $0.14 2 $0.11 $0.22 $0.07 $0.14 1 $0.11 $0.11 $0.07 $0.07
S-Video Connector 2 $0.27 $0.54 $0.18 $0.35 2 $0.27 $0.54 $0.18 $0.35 1 $0.27 $0.27 $0.18 $0.18DVI Connector 1 $0.75 $0.75 $0.49 $0.49 1 $0.75 $0.75 $0.49 $0.49 0 $0.75 $0.00 $0.49 $0.00Component Video Connector 3 $0.11 $0.33 $0.07 $0.21 3 $0.11 $0.33 $0.07 $0.21 3 $0.11 $0.33 $0.07 $0.21RCA Audio Connectors 8 $0.11 $0.88 $0.07 $0.57 8 $0.11 $0.88 $0.07 $0.57 2 $0.11 $0.22 $0.07 $0.14
Sharpening The PencilSharpening The Pencil
New Price PointsNew Price PointsGen2 PC 1Gen2 PC 1 Gen2 PC 2Gen2 PC 2 Gen2 PC 3Gen2 PC 3
CPU SpeedCPU Speed 3GHz3GHz 3.5GHz3.5GHz 4GHz4GHzMemoryMemory 512MB512MB 512MB512MB 1GB1GBHard Drive Hard Drive 120GB120GB 120GB120GB 250GB250GBOpto DriveOpto Drive DVD+RW/+RDVD+RW/+R DVD+RW/+RDVD+RW/+R DVD+RW/+RDVD+RW/+RMaximum Maximum Decoding Decoding ResolutionResolution
Standard Standard DefinitionDefinition
1080i MPEG-21080i MPEG-21080p WMV1080p WMV
1080i MPEG-21080i MPEG-21080p WMV1080p WMV
Maximum Display Maximum Display ResolutionResolution
2048 x 15362048 x 1536 2048x15362048x1536 2048x15362048x1536
Analog TunersAnalog Tuners 11 22 22ATSC/DVB-T ATSC/DVB-T TunerTuner
00 00 11
Form FactorForm Factor Living RoomLiving Room Living RoomLiving Room Living RoomLiving RoomPricePrice $630$630 $915$915 $1160$1160
Source: Various online computer component sales web sites
New vs. OldNew vs. OldMC PC 1MC PC 1 Gen2 PC 1Gen2 PC 1 MC PC 2MC PC 2 Gen2 PC 2Gen2 PC 2 MC PC 3MC PC 3 Gen2 PC 3Gen2 PC 3
CPU SpeedCPU Speed 2.8GHz2.8GHz 3GHz3GHz 3GHz3GHz 3.5GHz3.5GHz 3GHz3GHz 4GHz4GHz
MemoryMemory 256MB256MB 512MB512MB 1GB1GB 512MB512MB 512MB512MB 1GB1GB
Hard Drive Hard Drive 40GB40GB 120GB120GB 80GB80GB 120GB120GB 200GB200GB 250GB250GB
Opto DriveOpto Drive DVD-ROMDVD-ROM DVD+RW/+RDVD+RW/+R CD/RW+DVD-CD/RW+DVD-ROMROM
DVD+RW/+RDVD+RW/+R DVD+RW/+RDVD+RW/+R DVD+RW/+RDVD+RW/+R
Maximum Maximum Decoding Decoding ResolutionResolution
Standard Standard DefinitionDefinition
Standard Standard DefinitionDefinition
Standard Standard DefinitionDefinition
1080i MPEG-21080i MPEG-21080p WMV1080p WMV
1080i MPEG-21080i MPEG-2 1080i MPEG-21080i MPEG-21080p WMV1080p WMV
Maximum Maximum Display Display ResolutionResolution
1280 x 1280 x 10241024
2048 x 15362048 x 1536 2048x15362048x1536 2048x15362048x1536 2048x15362048x1536 2048x15362048x1536
Analog TunersAnalog Tuners 00 11 11 22 22 22
ATSC/DVB-T ATSC/DVB-T TunerTuner
00 00 00 00 00 11
Form FactorForm Factor DesktopDesktop Living RoomLiving Room Living RoomLiving Room Living RoomLiving Room Living RoomLiving Room Living RoomLiving Room
PricePrice $499$499 $630$630 $1099$1099 $915$915 $1799$1799 $1160$1160
Form Factors and Panel DesignsForm Factors and Panel Designs
Typical Media Center PC chassis
Emerging Chassis StylesEmerging Chassis Styles
Form Factors and Panel DesignsForm Factors and Panel Designs
Typical Media Center PC back panel
A Different Approach – Familiar GroupingA Different Approach – Familiar Grouping
Current Media Center PC Noise LevelsCurrent Media Center PC Noise Levels
Measured using ISO Standard 7779: 1st microphone is placed 50 cms above box and 2nd microphone is placed 50 cms in front of box and 120cms above ground at angle of 45 degrees
MC PC 1 MC PC 2 MC PC 3Ambient Reading
40 dB 33 dB 36 dB
Current Media Center PC Noise LevelsCurrent Media Center PC Noise Levels
Comparative noise levelsTraffic 60 – 70 dBQuiet urban night 40 dBWhisper 25 dBA human can distinguish a change of 3 dB
MC PC 1 MC PC 2 MC PC 3Ambient Reading
40 dB 33 dB 36 dB
CPU CoolersBig and slow is better than fast and noisyPassively cooled is even better (how about 0 dB?)
Designing a Quieter PCDesigning a Quieter PC
Power Supply UnitsTemperature controlled work bestSpeed increases as temperature risesSpend the effort to find quiet fans
Current Media Center PC Heat LevelsCurrent Media Center PC Heat Levels
Measured using thermistors placed on major components plus inside and outside of case. Measured at idle and while recording two TV shows plus playing a DVD.
MC PC 1 MC PC 2 MC PC 3Internal
Temperature34.4 C 40 C 37.6 C
Designing a Cooler PCDesigning a Cooler PC
Choose a CPU with low power consumptionSee popular review web sitesTake advantage of demand based speed and power technologyBundle software that make sit easy for the end user
CPU cooling technology has come a long way
Designing a Cooler PCDesigning a Cooler PC
Now we need to focus on other components
It’s All About Air FlowIt’s All About Air Flow
DoLeave plenty of space around hard disk driveDirect air flow at the hard driveDirect air flow across gpu and tuner cardsUse extra case fans
It’s All About Air FlowIt’s All About Air Flow
Don'tBlock airways with cablesStack graphics and tuner cards too close together
HDD Tuner GPU
Temperature w/ indirect airflow
56 C 62 C 64 C
Temperature w/ direct airflow
50 C 57 C 59 C
Call To ActionCall To Action
Maximize your customers’ living room experience by designing PCs with
More powerful feature setsHigh definition video
Compelling price pointsAttractive form factorsConsumer friendly back panelsNo noise
Passively cooled components
NVIDIA Solutions for a Cool and Quiet PCNVIDIA Solutions for a Cool and Quiet PC
GeForce 6600 PassiveHigh Definition PureVideo
NForce chipsetsnTune software automatically adjusts settings to find coolest quietest operation of CPU, GPU,MCP, RAM, Voltage and FansHardware firewall offloads CPU for media-centric tasks
NVTVBetter TV than your television
Community ResourcesCommunity ResourcesPSU and CPU Cooler Manufacturers
www.zalmanusa.comwww.antec.comwww.elanvital.com.tw
Info on building cool and quiet living room PCshttp://www.microsoft.com/whdc/system/platform/mediacenter/default.mspxhttp://www.silentpcreview.comhttp://www.endpcnoise.com
Additional ResourcesAdditional ResourcesEmail:
Web Resources:Whitepaper, sample BOMS, noise and heat data:
http://www.nvidia.com/page/mediacenter.html
Gen2LRPC @ nvidia.com
© 2005 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.