digitalcapability.com.au

Analysing the digital effectiveness of your organisation

Allison MillerVanguard Visions Consulting

Internet is a game changerBroken

Business Models:- Music

Industry, publishing,

media

From Push to Pull

From one to many to many to many

New ways of working:

Collaborative/networked

Open, personalised

Give to get (FB, TW, Gmail)

Industries to fly and fall in 2012 in Australia

Source: Ibis World (2012) –http://www.ibisworld.com.au/images/marketing/IBISWorld-SpecialReport-IndustriestoFlyandFall-Jan12.pdf

National Digital Economy Strategy

Source: National Digital Economy Strategy (2011) nbn.gov.au/the-vision/digitaleconomystrategy

What is your organisation’seCulture like?

Image: 'NBN Rollout Map' - http://www.flickr.com/photos/97304820@N00/6934255879

In order for Australia to fully leverage the economic, social and environmental benefits of the NBN, every Australian will need to improve

their information and communication technology (ICT) skills (Bowles, 2011)

“Culture may eat strategy for breakfast, but

when it comes to digital technology, competencies

eat culture for lunch”Courtney Shelton Hunt, Social Media in Organisations – New Tools for doing old thingssminorgs.net/2012/05/digital-era-competencies-how-do-you-stack-up.html

Undertake a digitally-enabled skills & competency analysis

Wordle based on Courtney Shelton Hunt’s Digital Era Competencies (2012) Social Media in Organisations – New Tools for doing old things

www.sminorgs.net/2012/05/digital-era-competencies-how-do-you-stack-up.html

Image: 'Yahoo! NYPD Neon Sign at Times Square,+NYC' - http://www.flickr.com/photos/22714323@N06/3770104219

This means new growth and sustainability opportunities for small to medium sized businesses (SMEs) ( Bowles, 2011)

Supporting a culture of ongoing development:

• PD• Performance Plans• Co-optition• Collaborative learning /

rewards• Room to make mistakes and

test new ideas

Creating an eCulture

What is your organisation’s:

• Digital presence• eCommerce

• Digital infrastructure

like?

Digital Presence:• Digital identity• Social media • Social graph• SEO, Tags, Keywords• QR codes• Google Alerts• Google Analytics• Google/Facebook

Adwords

Creating an eBusiness

Image: Latest Digital Trends - http://www.briogroup.com.au/about/about-us/latest-news/digital-trends.html

eCommerce:• Online payments - PayPal, eBay

• Mobile phone payments & ATMs – CommBank Ka-ching

• Digitalisation of products/services - 3D printing, eBooks

• Booking appointments online - passports at AusPost, Eventbrite

• Reminders – SMS, Swarm

• Digitally reporting – mobile device forms, interactive PDFs

Creating an eBusiness

Image: 'It's the building that's miniature: Philadelphia's Clothespin+by+Jack+Wolgin' - http://www.flickr.com/photos/12836528@N00/2198995023

Digital Infrastructure:• ‘the cloud’ storage• Software as a service• Semantic (predictive)• Web accessibility• User interface & experience• Interoperability • Open source vs proprietary• Virtual desktops• Mobile devices and BYODs

Creating an eBusiness

What is your organisation’s

ePolicies & eProcedures like?

Image: 'Global Player' - http://www.flickr.com/photos/29487767@N02/3574392846

Areas of digital policies considerations:

• HR• ICT • IP/copyright/Creative

Commons• Moral rights• Digital sovereignty • Spam• Privacy• Social media• Others?

Developing ePolicies & eProcedures

Image: 'Future Or Bust!' - http://www.flickr.com/photos/71038389@N00/2337307518

Financial & Sustainability considerations

• Finance - crowd sourcing finance – KickStarters

• Risk Management• Benchmarking and metrics

- data analytics• Sustainability - your digital

roadmap/strategy• Governance/Management• Review triggers

Implement and evaluate for digital success

Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378

• Develop an eBusiness Strategy/Action Plan

• Link to Business Plan/Strategic Goals

• Get input from stakeholders• Communicate• Resource• Risk manage• Monitor• Evaluate

Develop your organisation’s digital roadmap

vanguardvisionsconsulting.com.au

Allison Miller0400 732 270

allison@vanguardvisions.com.auvanguardvisionsconsulting.com.au