Designing Intrapreneurship Program with Gamified Startup Toolkit

Adoption Risk

Disruption Risk

Accumulation Risk

Why Startups fail?

Startups fail.

Scale too early.

Winners change direction.

The No.1 reason for startup failure = premature scaling The Startup Genome Project

The Pivot

Searching, not Planning

If there is a reason to startup success, its focus. Alistair Croll, Lean Analytics

1. Create scalable concept

2. Prioritize Actions

3. Measure what matters

Ideation Application Learning

3 x 5Things you can do Things you focus on

Create scalable concept

Prioritize Actions

Measure what matters

3 x 5

5 Sources of Growth

OfferingsRoles SegmentsUsecases Funnels

Roles

Roles Usecases

Roles SegmentsUsecases

OfferingsRoles SegmentsUsecases

Offering for Travelers

Offering for Travelers

Offering for Hosts

Offering for Hosts

Offering for Hosts

OfferingsRoles SegmentsUsecases Funnels

The Web Funnel by Steve Blank

Customer / User Profile

Attention & Acquisition

Solution & Customer Experience

Growth Engine

ACTIVATIONATTENTION RETENTION REVENUES REFERRAL

Create scalable concept

Prioritize Actions

3 x 5

5 Stages of Growth

EMPATHY HAPPINESS VIRALITY EFFICIENCY SCALE

EMPATHY

Sketching

Wireframing

Visual Design

Clickable Prototypes

Interview Board test resonance in interviews

31 Points and more

EMPATHY HAPPINESS

2. Sign Up

1. gamifiedstartup.com

Co-Creators Acquisition

Build the MVP & Test Happiness

EMPATHY HAPPINESS VIRALITY

Build Viral Features

EMPATHY HAPPINESS VIRALITY EFFICIENCY

Optimize your offerings

Offerings for Travelers

Offerings for Hosts

Optimize the usage flows

Example: Host Acquisition

Objections Handling

Legal Policies

EMPATHY HAPPINESS VIRALITY EFFICIENCY SCALE

The GamePlan

VIRALITY EFFICIENCY SCALEEMPATHY HAPPINESS

GOALS: Vision-Market-Fit Problem-Solution-Fit Product-Market-Fit Business-Market-Fit Market Leadership

ACTIVITIES: 1. Understand the problem

2. Solution Concept

3. Reaction Testing

1.Minimum viable product

2. Test „happiness“

3. Iterate MVP

1.Viral Features

2. Automate processes

3. Increase virality

1.Optimize Pricing

2. Segmented Offers

3. Optimize Delivery

1. Scale the channels

2. Build ecosystem

3. Go global

Create scalable concept

Prioritize Actions

Measure what matters

3 x 5

5 Metrics of Growth

Concept

Interview ScoreAdjust

Concept

Learning

EMPATHY

Interview Board test resonance in interviews

31 Points and more

Concept

Interview ScoreAdjust

Concept

MVP

Net Promoter Score

Adjust MVP

Learning

EMPATHY HAPPINESS

http://www.netpromotersystem.com/about/measuring-your-net-promoter-score

Promoter Neutral Detractor

Concept

Interview ScoreAdjust

Concept

MVP

Net Promoter Score

Adjust MVP

Viral Features

Viral Coefficient

Adjust Viral Features

Learning

EMPATHY HAPPINESS VIRALITY

Concept

Interview ScoreAdjust

Concept

MVP

Net Promoter Score

Adjust MVP

Viral Features

Viral Coefficient

Adjust Viral Features

Business Model

Customer Lifetime Value

Adjust Business Model

Learning

EMPATHY HAPPINESS VIRALITY EFFICIENCY

Channels

Customer Acquisition Costs

Adjust Channels

Execution

SCALE

The GameScore

VIRALITY EFFICIENCY SCALEEMPATHY HAPPINESS

GOALS: Vision-Market-Fit Problem-Solution-Fit Product-Market-Fit Business-Market-Fit Market Leadership

ACTIVITIES: 1. Understand Problem

2. Develop Solution

3. Reaction Testing

1.Minimum viable product

2. Test „happiness“

3. Iterate on MVP

1.Viral Features

2. Automate Processes

3. Increase Virality

1.Optimize Pricing

2. Segmented Offers

3. Optimize Delivery

1. Scale Channels

2. Build Ecosystem

3. Go Global

METRICS: Interview Score Net Promoter Score Viral Coefficient & Cycle Time

Customer Lifetime Value

Customer Acquisition Costs

The Acceleration Program Board

Gamified StartupRecommended tools.

gamifiedstartup.com

www.founderscope.de