designing innovative apps - fjord
DESCRIPTION
A talk given at Mobile Apps World 2010 about how innovative Service Design can be a sustainable design driver for innovative mobile appsTRANSCRIPT
What difference will launching innovative mobile apps bring to your business?• Where apps have come from• Some characteristics of innovative mobile apps• Service innovation
A brief history of apps
First, there was the World Wide Web.
Online access was a phenomenon
The early Web
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SIGNAL
NOISE
The early Web
The mature Web
Information and utility
Mature web
wwwMature web
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Marketing WebService Web
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Marketing WebService Web
wwwSIGN
AL
NOISE
Mature web
Gadgets and widgets
There’s an app for that
Apps
appapp app
Apps
appapp app
SIGNAL
NOISE
5 Characteristics ofinnovative mobile apps
1. Don’t reinvent
shopkick, 2010
BBC News, 2009
2. Work with the device affordances
Shazam, 2009
3. Over deliver on a user need
Ocado, 2009
4. Be a prosthesis
Find a property, 2009
5. Focus on input
Downloaded five million times in the first few days(http://www.mobile-ent.biz)
Skype, 2009
iPad
Service Innovation
The Service level
Service
Delivery
Mapping touchpoints across time
• Example: VF roaming
Service operation components
SERVICE
Apps
Devices
Business models
Data
User needs
Back end
$1.5bn in transactions forecast for 2010http://www.mobile-ent.biz
Built upon the hugely successful Red Laser platform: downloaded 2m timeshttp://www.mobile-ent.biz
Ebay Buying Ebay Selling
Facebook, 2009
Collaborate and observe
Thank you