designing innovation ecosystems | keynote address to the 2016 anzrsai meeting | melbourne

Ed MorrisonPurdue Agile Strategy LabPurdue Polytechnic Institute

Designing Innovation Ecosystems ANZRSAI Annual Conference | Melbourne | December 2016

We are defining how universities can design and

guide innovation ecosystems

We are sitting in the midst of a really big transition…

The foundations of our economy are shifting…

Networks move us to new opportunities

Quick tour of research, theory and practiceEcosystem experiments at PurdueKey components of a university ecosystem

“Transform your Workforce System”

✓ 13 regions nationally✓ $15 million each✓ 3 years to innovate

The federal government

First Purdue experimentIndiana, 2005

0

7,500

15,000

22,500

30,000

Began Training Completed Training Degrees/Certificates

Goal Result

2.7 X

2.9 X

2.7 X

Result: We exceeded goals by almost 3X. With 8% of the national money, we produced 40% of the national results

Indiana Innovation Platform proposed to pool the start-up and innovation assets of two universities and focus them three regions

© Fraunhofer IAO, IAT Universität Stuttgart Dr.-Ing. Dipl.-Ing.-Des. Antonino Ardilio

Fraunhofer IAO

Fraunhofer IAO Stuttgart, Germany

Fraunhofer

Technology Development

MarketOpportunities

OLED Displays

Emergent Artificial

Intelligence

Sensors

GeneticEngineering Military

Health Care

Construction

Automotive

Financial Services

Opaque, permeable boundary

Technology in search of a market fit

Markets in search of technology solutions

5G Networks

RoboticsBioplastics

Additive Manufacturing

Drones

Precision Agriculture

Conductive polymers

Nanomaterials

Lithium Air Batteries

Fraunhofer MarketExplorer

Fraunhofer TechnologyRadar

© Fraunhofer IAO, IAT Universität Stuttgart

44

Strategic Doing courseDesigning and Guiding Complex Collaborations

Integration of agile strategy and innovation management

Open TIM (Technology- & Innovation management) courseTechnology and Innovation Management in the digital age

TechnologyRadar courseAccumulating Technology Intelligence

MarketExplorer courseIdentifying adjacent

market opportunities

…

Research

Infrastructure

InvestorNetworks

Skilled Talent Pool

Start-up Firms

InnovativeGrowth

Companies

Provide capital and expertise

Provide investmentgenerates wealth

Recruit and supply smart

people

Recruit and supply smart

people

Provide networks and mentors

Provide ideas incubators and

smart people

Provide R&D partners

Provide technology

support and training

Accelerate new venture investment

Train and recruit smart people

Start Up Economy

Growth Economy

One view of a university’s innovation ecosystem

Source: Ed Morrison, Dale Wunderlich

Business Firm

Business firm that acts as an expert hub

Business firm that services as a boundary spanner

Higher educational institution supporting the cluster

Strategic focus area that ties together firm within a cluster

Anchor Investment

Formal Cluster


Civic economy mindsetAgile strategy: Strategic DoingCollaboration platformsOpen source ecosystems

Our Market Economy

Our Civic Economy

Focus on redesigning and guiding our civic economy

Our Market Economy

Our Natural Environment

Our Civic Economy

Carolan 2005, Society, Biology, and Ecology: Bringing Nature Back Into Sociology’s Disciplinary Narrative Through Critical Realism

Our Market Economy

Our Civic Economy

Collaboration

zone

Shared Value

Perspective

Collective

Impact

Perspective

Our Market Economy

Our Civic Economy Zone of

Collaboration

Industrial Commons

Perspective

Strategic Planning

We have been testing an agile strategy process designed for open networks

Strategic Doing

Dynamic

Simple

Complex

Complicated

Number of Actors

Low

Low

High

High

Source: Modified from Sheffield et. al (2012)

Number of Interactions

As we move toward networks, we move into highly complex environments

Known Situations

NewSituations

Existing Skills New Skills

Comfort Zone

Where agile strategy happens

Frustration Zone

Command and control

Collaboration and trust

Hierarchies

Open networks

Agile strategy enables us to confront complex situations by developing new, collective skills

Strategic Doing uses simple rules to guide complex collaborations to measurable outcomes…

��59

The Ten Rules of Strategic Doing

PURDUE AGILE STRATEGY LAB // NOVEMBER 2016

Simple rulescreate a swarm

Within the university: collaboration platforms can scale trust across disciplines

18

Purdue Core

Innovation Lab

(Core Lab)

(iLab) 1

iLab 2

iLabn

Innovation Acceleration Networkwith Market-Facing

Innovation Disciplines

University and College

CentersUnviersityUnviersityUnviersityUniversity

College1College

1

College2College

2College2

Colleges and Departments

CollegeCollege

CollegeCollege 1 Departments

ExistingEngagement

Networks

Purdue Extension

Purdue TAP

Building platforms to scale trust and collaboration

Company A Company B Company CLockheed

Data Import &

Analytics Team

Archit

ectu

reTe

am

Visualization

Team

Data S

ourc

e

Team

Your Company

Designing an open innovation network for Condition Based Maintenance

Dec Jan Feb Mar Apr May Jun

Design sessions

Workshop

“I’ve worked with large companies trying to do open innovation, but the Strategic Doing process is unique. This is the most clear and concise open innovation process I’ve seen.”

Mark Scotland CEO, 4.0 Analytics

Time

Level of Cluster Development

Conversation shifts

Network forms

Strategic agenda emerges

Anchor investments made

Cluster continues to invest, adapt, expand

Source: Ed Morrison, Purdue Unviersity

Branding MarketingNew Narratives

Brainpower21 Century TalentWorkforce

InnovationEntrepreneurship

Supports

Quality, Connected

Places

Collaboration

Open source ecosystems focus in four areas

From these core collaborations, other characteristics emerge

Brainpower21 Century Talent

InnovationEntrepeneurship

Networks

New Narratives Quality,

ConnectedPlaces

Collaboration Skills

Innovative Businesses

Cre

ativ

e, H

ealth

y P

eopl

e

Dynam

ic Clusters

Creative Placemaking

Innovation and

Entrepreneurship

Quality

,

Conne

cted

Plac

esNarratives

Brainp

ower

Organization A Organization B Organization C

Universities can design and guide collaborations on the platform


Civic economy mindsetAgile strategy: Strategic DoingCollaboration PlatformsOpen source ecosystems

Thank you.

Ed Morrison [email protected]

mailto:[email protected]

designing innovation ecosystems | keynote address to the 2016 anzrsai meeting | melbourne

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