designing happiness
DESCRIPTION
This was one of my talks for goto; conference in Zurich Designing Happiness isn't just about proper pixel placement, fancy animations or unnecessary mobile gestures. This is about trying to genuinely understand that our users aren't just "click's or views" and instead people with complex emotions. User Experience Design is a wrapper that contains the vision, strategy and overall design in mind while going through the stages of building a product, and as digital professionals we can use Maslow's hierarchy of needs to re-map the emotional connections to our products.TRANSCRIPT
30
30
A TALK BY MEFOR AWESOME
PEOPLE LIKE YOU
DesigningHappinessPresentation by: Vince Baskerville | Mobile Product Manager
engage!on existing networks!
reach!customers anywhere!
infuse!across the enterprise!
create a content hub!
communities!!
vibrant & connected!!
uniquely-branded engagement!
mobile!!
experience continuity! !
modern device capabilities!
developer nation!!
enable more innovation!!
developer outreach & support!
social web!!
self-service!customer care!
globalized!integrations!
analytics!
social intelligence! insights!performance!
Lithium Technologies
what exactlyis happiness
vince baskerville | @whoisvince
vince baskerville | @whoisvince
vince baskerville | @whoisvince
it’s co-dependent on your current situation.
So..... how do you design for something that’s constantly
changing?
vince baskerville | @whoisvince
vince baskerville | @whoisvince
vince baskerville | @whoisvince
FUNCTIONAL RELIABLEACHIEVABLEUSABLE
PLEASUREABLE
vince baskerville | @whoisvince
FUNCTIONAL RELIABLEACHIEVABLE
USABLE
PLEASUREABLE
vince baskerville | @whoisvince
CLEAR MAILBOX FLY DELTA
design for opposable
thumbs
vince baskerville | @whoisvince
vince baskerville | @whoisvince
not baby fingers
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actual fingers accommodating for
the taps & drags of our clumsy fingers & thumbs
vince baskerville | @whoisvince
44px
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vince baskerville | @whoisvince
tablets & thein!between
smartphone things
vince baskerville | @whoisvince
rocket science? no....
one-thousand
little things
vince baskerville | @whoisvince
vs.
vince baskerville | @whoisvince
vince baskerville | @whoisvince
context matters
vince baskerville | @whoisvince
the device wars
vince baskerville | @whoisvince
vince baskerville | @whoisvince
vince baskerville | @whoisvince
vince baskerville | @whoisvince
vince baskerville | @whoisvince
vince baskerville | @whoisvince
vince baskerville | @whoisvince
throughout the design process, our work should be situated in the context
where it will be used
vince baskerville | @whoisvince
vince baskerville | @whoisvince
vince baskerville | @whoisvince
wells fargo
vince baskerville | @whoisvince
vince baskerville | @whoisvince
vince baskerville | @whoisvince
my bank is mobile too, but doesn’t make me happy.
I expect it.
vince baskerville | @whoisvince
vince baskerville | @whoisvince
context matters
vince baskerville | @whoisvince
simple & usable is always a great start, but there’s still more that can be achieved as your audience grows*
vince baskerville | @whoisvince
TRIPLINGO
give users what they
need
vince baskerville | @whoisvince
not what they ask for
vince baskerville | @whoisvince
observe problems & listen to the questions that our
users are asking
vince baskerville | @whoisvince
unlike page view metrics, "visitors, returning visitors,
& conversions#, nothing instantly tells you what
you need to know.
vince baskerville | @whoisvince
4 simple yet powerful reasons why metrics &
user data are invaluable
1. having data solves arguments. it removes opinions from fact; either it’s true or not
2. data helps improve your intuition
3. data shows you how to increase conversions
4. investors / clients / stakeholders love data
build a product; not
features
vince baskerville | @whoisvince
vince baskerville | @whoisvince
gradually expose the depth of your product
vince baskerville | @whoisvince
vince baskerville | @whoisvince
vince baskerville | @whoisvince
vince baskerville | @whoisvince
90/10 rule
what great aesthetics
can’t do
vince baskerville | @whoisvince
design supports the strategy, promotes the
product which is built by your team & lead by a
strong vision
vince baskerville | @whoisvince
vince baskerville | @whoisvince
GOOGLE+ VINE COLOR
engagement loads
vince baskerville | @whoisvince
1.cognitive
2.visual
3.motor
vince baskerville | @whoisvince
cognitive loads are the *most expensive* — take lots of human energy
while motor loads are the least expensive
vince baskerville | @whoisvince
vince baskerville | @whoisvince
vince baskerville | @whoisvince
vince baskerville | @whoisvince
when you lower all the loads you are also lowering
engagement & entertainment
vince baskerville | @whoisvince
“The constraints in mobile devices force us to focus on
what really matters emphasize the most valuable parts [..] not
just the parts of our offering we think ‘make sense.”
- LUKE WROBLEWSKI
vince baskerville | @whoisvince
danke