designing for the internet of...
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product designer.20+ years at Philips Design.global perspective.reinvented myself many times.relationships through design.
business development.10 months at Design Partners.global perspective.reinventing our company.relationships through design.
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- Manage the creative process to enable the unexpected
- Tune in to socio-cultural, technology and market trends to generate ex-citing future product/service ideas.
- Filter, shape and test the most promising product concepts & business strategies in the framework of the Lean Startup and BM Canvas.
- Stay current on emerging, enabling technology - Web, Mobile, IoT, Wearable Technology, 3D printing, Cloud
- Market research, business analysis and business planning
- Building a brand - develop compelling brand experiences and strong brand recognition.
- Go-to-market strategies and Social Media strategies
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design for the IoT is like alien cooking...
all new ingredientsdifferent stove and implements
no known recipes
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what kind of meal do we wantwho is comingwhat do they likemenu couresrecipesdinner party
visioncustomers
aspirationsexperience
projectbrand experience
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We need to relax, enjoy this moment and have fun shaping the future together.
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the design process is a journey of self discovery
“ever tried, ever failed,no matter, try again, fail again, fail better” Samuel Bekett
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There is never only one right way.
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Level 01 technologyCause and effect simplicity
Level 02 technologyPredictable systemic complexity
Level 03 technologyUnpredicable world scale organic systems
speed, scale and complexity of technological transformation is rising.
Allenby and Sarewitz MIT
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designing brands and products for level 03demands stategic flexibility and adaptability. “no plan survives initial
contact with the enemy” Von Molkte
in the face of such unpredictablility
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develop level 03 ideas with multidiciplinary teams.product design, marketing, sociology, psychology, electronic/mechanical/software engineering UX design, etc, etc
“ making stuff is hard, making stuff that counts is rare.” Yves Behar - fuseproject.com
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in a world of globaltechnological and cultural possibility how do we identify real value?
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look to people not technology!
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slaves to technologyvs
enhanced transhumans
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people and technology will continue to shape each other just as they always have.
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emotional always wins over rational.
You can tick every box but it’s the unexpected things, the moments of magic and poetry that make your audience sit up and really take notice.
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put peoples’ natural ambitions and interactions first in the search
for meaningful experiences.
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identitity, independence, sociability, routine
is this really your starting point? What about Love, Health, Happiness, Mastery, Purpose...?
the path to mean-ingfull innovation lies in fullfilling uni-versal human wantsnot technological possibilities.
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get to know your audience
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tell the story of their future...
scenario mappingand experience demonstrators
however much you can invest,from story boards to animations or movies these will help you to understand, develop and share your vision with others...
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develop wholistic life stage perspectives.
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decide why! (then how and what)
Simon Sinekhttp://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action
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focus!what matters and what can be ignored?
“ love of complexity without reductionism makes art, love of complexity with reductionism makes science.” Edward O Wilson -
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don’t worry...
constraints will promote creativity.
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establish core “human” principles and values to guide decision making.
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let design help to align your ambitions with the values of your audience.
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Opportunity landscape
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12 macro trends.technology and ideas that are shaping the brands and products of tomorrow.
‘‘nothing is too wonderful to be true be it consistent with the laws of nature’’
Michael Faraday
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the IoTseek unexpected behaviours
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smart homemake life flow...
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make big data small
Nature has optimised us for efficiency. Design simpler more human interactions with data and technology and remove cognitative load..
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The future is partly cloudyprivacy and big data
The future of the cloud can be about choice - open up and close off as you like.
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connected health not about the data... but what it can do for you
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sensing.hightened self awareness
Tech will provide us all with a Chinese emperor’s support staff and will enable more natural and meaningful interactions
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Context aware.custom to your interests
Making it more personal. Passive/environmental - Active/Wearables + implants etc - Context awarenes is about alligning (tech) behaviours to your emotional state, desires + wishes.
Key drivers - Action at a distance - Anticipatory behaviours Magic - Knows before you do.
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learning technology interactions with technology are
becoming more human
New technologies can compliment and extend our natural human interactions, not replace them. Physical and embedded technologies will learn directly from interactions with our existing systems and behaviours. 36
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increasing human recognition. portraying emotional response in co-located virtual space
Future is social - co located in virtual space - drivers: bringing human emotions and behaviours into the virtual space - not just gaming but co-loction in virtual places - museums, the moon etc!
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digital and physical converge. gamification is disolving boundaries
Boundaries between gamers and non gamers are being dissolved as we increasingly gamify multiple experiences in our lives.The kickstarter game ‘NeverMind’.
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devices are disappearingbut totems will stay.???
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the future of makingliberating manufacture
Maker movement will mature from craft to true manufacturing.Chicago wants to become a community hub for the movement.
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Technology...made the world bigger...our goal is...smaller...humanizing connections.
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