designing for silence
DESCRIPTION
Our products send loads of email messages these days. We can send fewer AND increase engagement.NOTE: These slides weren't intended as standalone artifacts. I doubt you'TRANSCRIPT
silencedesigning for
hello
posterous
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not inbox zero
inbox silence
silence
4’33”
The pause – that impressive silence, that eloquent silence, that geometrically progressive silence, which often achieves a desired effect where no combination of words, howsoever felicitous, could accomplish it.”
“
– Mark Twain
noise
noise
Strive to make noise only when it improves the silence.
bac’n
How have we gotten here?
Notify the user
Read the subject line
Open the email
Find the notification in the email
Click a link in the email
Login on the website
Confirm private info
Why are we compelled to keep sending more?
silence
Bundling
Bundling Wisely
Highlight Favorites
Since You’ve Been Gone
bac’n
Don’t forget the important stuff.
Stephanie Hay
Don’t beat around the bush.
Nail your metadata.
1. App or company name in the From line
2. Keep the From line to 20-25 chars.
3. Specific subject lines
Effective messages are designed messages.
Careful with the promos.
Find me on Twitter@whafro
Feedback, please!spkr8.com/t/6126