designing for silence

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silence designing for

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Post on 15-Jan-2015

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Our products send loads of email messages these days. We can send fewer AND increase engagement.NOTE: These slides weren't intended as standalone artifacts. I doubt you'

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Page 1: Designing for Silence

silencedesigning for

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hello

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posterous

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This year’s Great Dates, Great RatesFairmont PlatinumThis year’s Great Dates, Great RatesFairmont Platinum

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This year’s Great Dates, Great RatesFairmont Platinum

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not inbox zero

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inbox silence

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silence

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4’33”

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The pause – that impressive silence, that eloquent silence, that geometrically progressive silence, which often achieves a desired effect where no combination of words, howsoever felicitous, could accomplish it.”

– Mark Twain

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noise

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noise

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Strive to make noise only when it improves the silence.

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bac’n

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How have we gotten here?

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Notify the user

Read the subject line

Open the email

Find the notification in the email

Click a link in the email

Login on the website

Confirm private info

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Why are we compelled to keep sending more?

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silence

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Bundling

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Bundling Wisely

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Highlight Favorites

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Since You’ve Been Gone

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bac’n

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Don’t forget the important stuff.

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Stephanie Hay

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Don’t beat around the bush.

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Nail your metadata.

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1. App or company name in the From line

2. Keep the From line to 20-25 chars.

3. Specific subject lines

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Effective messages are designed messages.

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Careful with the promos.

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