Daniel Burkacreative director at Digg
co-founder and designer of Powncepartner at silverorange
Designing for interaction
Interfaces for socializing
Daniel BurkaCreative director at Digg
Co-founder and designer of PowncePartner at silverorangePhoto credit:
Flickr user Ted Abbott
Encourage people to participate
Challenge #1
Increase benefit
Go beyond altruistic motivations
Credit: Flickr user ‘inoxkrow’
Reduce the barrier to entrySimplify registration and give a taste before you buy
Credit: Flickr user ‘notsogoodphotography’
Encourage positive participation
Challenge #2
Personal profiles
Encourage trust, interest, connections
Credit: Flickr user ‘mrclean’
Focus on tension points
Copy and design can go a long way
Credit: Flickr user ‘sarahkim’
Allow for flexible participation
Challenge #3
Adapt to different dataVolume and frequency
Credit: Flickr user ‘mattsabo17’
Novices and experts
Credit: Flickr user ‘urtica’
Follow trails
Don’t be afraid to adapt your interface
Credit: Flickr user ‘ seeks2dream’
Summing up...Increased benefit + lower barrier to entry
Credit: Flickr user ‘ucumari’
Give users a taste
Expression = trust and connections
Focus on tension points and positive gaming
Adapt to volume and frequency
Pave the cowpaths
Thanks!Slides will be on slideshare & deltatangobravo.com
Credit: Flickr user ‘brothergrimm’
Oh yeah...Happy Birthday Cindy Li!