designing experiences
TRANSCRIPT
designing experiences [email protected]
what is experience?
perceptions and reactions
derived from using
or expectations
regarding using
a product, service
or a system
before, during and after interacting with them
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functionality
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functionality
accessibility
usability
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functionality
accessibility
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functionality
accessibility
usability
aestetics
engagement
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functionality
accessibility
usability
aestetics
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functionality
accessibility
usability
aestetics
engagement
exceeding expectations
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functionality
accessibility
usability
aestetics
engagement
exceeding expectations
accessibility
aestetics
exceeding expectations
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functionality
usability
engagement
HCI quite naturally focuses on the interactive product, the “thing” rather than the experience resulting from interacting with that thing
if the pragmatic qualities were the most important why would any women ever wanted to wear high heels?
emotion is closely linked to action and motivation
experience emerges from the intertwined works of perception, action, motivation, emotion and cognition in the dialog with the world: place, time, people and objects
experiences are: subjective (versus objective) holistic (versus partial) situated (versus abstract) dynamic (versus static) positive (aka worthwhile)
experiences make us happier
everyone wants to be happy
Abraham Maslow
Mark Hassenzahl
autonomy
I can do what I want and how I want it
independence freedom
ideals
competency
I am good in what I do
control challenge
talent knowledge
results
relations
I feel close to those I care about
participation presence
family friends
security
I feel free from danger and uncertainty
order tranquillity quietness
rituals
stimulation
I experience new things
curiosity mystery
serendipity magic
competition
I am better than others
victory success position
popularity
I have influence over what others do
power status
recognition mentoring
well being
I feel healthy and active
physical activity mental activity
stability
meaning
my actions have deeper sense
values motivations
trace
memory
I hold on to my past
memorabilia photographs
stories souvenirs
MEANS-END theory developed by Gutman (1982) helps to understand the emotional underpinnings that drive people’s decisions
- individuals base their decisions on factors that are likely to lead to desired consequences (Gutman, 1982)
- people will make a selection that reinforces what they have deemed valuable (Klenosky, Templin and Troutman, 2001).
- what a person deems as valuable is what is the end
- personal values influence individual behavior - personal values are defined as motivating, end states of existence, which
people strive for - each individual has their own values which are the ends they seek - means are the things that people use to reach those ends
creation of means-end chains is, in fact, exploring the interconnections between different attributes, the anticipated consequences that arise from these attributes and the personal value being reinforced
ATTRIBUTE CONSEQUENCES VALUES
attending a course
obtaining a positive grade
good student
successful designer
physical well-being experience aka how to eat healthy?
physical well-being experience aka how to regularly exercise your spine?
competition experience aka how to be on time?
Pieter Desmet
usable product pleasurable product meaningful product
usable product
usable activity
pleasurable product meaningful product
pleasurable activity meaningful activity
usable product
usable activity
I am usable
pleasurable product meaningful product
pleasurable activity meaningful activity
I bring pleasure I act meaningfully
usable product
usable activity
I am usable
pleasurable product meaningful product
pleasurable activity meaningful activity
I bring pleasure I act meaningfully
desired solutions
delightful solutions
inspirational solutions
is it possible to design for it?
dental clinic today’s experience: professionalism scarying patients off with coldness, sterile environment, difficult language and prices
dental clinic ideal experience: delivering psychological well-being by making a place where people feel taken care of and willing to preventively care about their teeth
without a clear understanding of experience the interactive products you design will never be able to properly shape experiences let alone create new ones
if you are interested in experience workshops and design projects , drop me a line at: [email protected]