designing digital experiences for families #mwxx

Frankly, Green + Webb @marthasadieCreated for: Presented by: Date issued:Museums and the Web 2016 Martha Henson 8th April 2016

@marthasadie @franklygw

Frankly, Green + Webb @marthasadie


Designing digital experiences for families


1. Challenge some possible preconceptions

2. Share findings from our own research

3. Share our principles for designing digital for families


An obvious audience for digital?


Don’t forget what you already know


Assume nothing


Factors to consider when researching

families


Principles for designing for families


“Any issues around the cloakroom or queuing all

eats into the time that kids will pay attention

for. About an hour and then you’re dead. Our

time is ticking.”


Logistics and family dynamics >> content


“If we took the kids tour it just wouldn’t fit

with our schedule. The adult one was more

flexible.”



Flexible =


“I was skimming the description and then telling

them about it, that’s the general experience of

a museum, but by the time I’d finished reading

it they’d moved on.”



Flexible =

Help parents teach =



Flexible =


Parents = gatekeepers and participants


Parent: “If there had been more things that

showed you how it would have looked in place at

the time. It needed putting in context.”

Child: “Mummy, I wanted to know how they know

what’s what?”



Flexible =


Parents = gatekeepers and participants

Context is 👑


Needs

Families need context, flexibility,

simplicity, clear value


Opportunities

Families need context, flexibility,

simplicity, clear value


Digital opportunities

•Unanswered questions•A need for more suitable information and context

•A desire to be entertained•Attracted to interactivity


“We do lots of creative work but it’s usually

with sticking and gluing. This is quite

exciting, you get instant results. It doesn’t

take a whole hour to do something” “I enjoyed making a

poster on the iPads because I got to choose

where to put it and what to do”

“You’re sitting there playing the game and then

you could see the people in the picture playing

the same game. That was fun.”

“They’ve learnt to do something

together, that’s the learning”


The final challenge:

How do you get families to choose your

experience?


Sell the sizzle, not the

sausage


e: [email protected]

t: @FranklyGW

t: @marthasadie

Images thanks to Flickr Commons:

The hidden treasures of the Worlds Public Archives

http://www.flickr.com/commons

Created for: Presented by: Date issued:Museums and the Web 2016 Martha Henson 8th April 2016