designing consumer digital health for patients and caregivers

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Health 2.0 - September 26, 2016 Eric Schneider, M.D., M.Sc. Senior Vice President for Policy and Research Designing Consumer Digital Health for Patients and Caregivers What Do They Tell Us?

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Page 1: Designing Consumer Digital Health for Patients and Caregivers

Health 2.0 - September 26, 2016

Eric Schneider, M.D., M.Sc.Senior Vice President for Policy and Research

Designing Consumer Digital Health for Patients and Caregivers What Do They Tell Us?

Page 2: Designing Consumer Digital Health for Patients and Caregivers
Page 3: Designing Consumer Digital Health for Patients and Caregivers
Page 4: Designing Consumer Digital Health for Patients and Caregivers

Can consumer-facing technology transform health care?

Page 5: Designing Consumer Digital Health for Patients and Caregivers

Current investments in digital health are not addressing populations with major health-related needs

• Among 92 funding deals in digital health• Only 22% aimed at patient care • 4 focused on senior care vs. 7 focused on

fitness/nutrition

Source: Dan Diamond, “Insiders: Silicon Valley is blowing its chance to ride the silver tsunami,” Politico, 9/21/2016

Page 6: Designing Consumer Digital Health for Patients and Caregivers

Project Sage (http://www.sagehealthadvisor.com/) Human-Centered Design

• Preparatory• Interviews with health care innovation experts • Workflow mapping with care managers

• Virtual stories: patients and caregivers online • In-home shadowing: seven patient/caregiver dyads

• Bay Area and New York City• Concept shaping labs

Populations• Frail elders• People with Multiple Chronic Conditions• Caregivers and Care Managers

Page 7: Designing Consumer Digital Health for Patients and Caregivers

PROJECT SAGE: FINDINGS

Digital Health can make a difference in four areas

Page 8: Designing Consumer Digital Health for Patients and Caregivers

PROJECT SAGE: PERSONAS AND SCENARIOS

Personas can guide the design of features that respond to needs

http://www.sagehealthadvisor.com/

Page 9: Designing Consumer Digital Health for Patients and Caregivers

PROJECT SAGE: FUNCTIONS SUPPORTED BY DIGITAL HEALTH

Advice & Information

Tracking & Insights

Holistic Picture

Coordination & Communication