designing and managing marketing communication

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I have to admit. I am kind of obsessed with makeup, skincare, and everything that is related to beauty.

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Page 1: Designing and managing marketing communication

I have to admit. I am kind of obsessed with makeup, skincare, and everything that is related to beauty.

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Because I’m Worth It

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I have to admit. I am kind of obsessed with makeup, skincare, and everything that is related to beauty. And when you add content marketing on top, it gets even better.

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The slogan spreads the message of respect and recognition for women.

These empowering sentiments are supported by its 35 international brand ambassadors like Jane Fonda, Jennifer Lopez, and Beyonce.

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L’Oreal IMC strategy uses partnership that work on more direct communication.With Rent the Runway partnership it had reached to over 1.1 million female students.

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BECAUSE YOU ARE WORTH IT

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L’OREAL Fashion Week

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Content based Marketing

by L’Oreal

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The brand takes consumer insights seriously.

By developing content using how-to videos, information on trends, fashion tips , virtual makeup trials and covering glamorous fashion events it stays relevant to the subject of beauty globally.

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With most stunning Bollywood actresses , L’Oreal endorses in India.

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Digital innovation

Makeup Genius

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L’Oreal Paris introduced its digital innovation app, Makeup Genius:

A virtual makeup tester that allows women to try different looks and products through smart device.

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By completely integrating its traditional and digital media, L’Oreal believes this will revolutionize the way women shop for Makeup.

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Connect with the women in MIDDLE EAST

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L’Oreal has developed a careful blend of the IMC tools to connect with the women in Middle East, and at the same time maintain synergy with its global communication theme.

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Key Elements

Traditional advertising, sales promotion, events, experiences, interactive marketing and personal selling.

Each tool is implemented keeping in view local preferences.

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Countries in middle east like: United Arab Emirates and Qatar, host world class malls where L’Oreal uses these retail facilities to reach relevant audience.

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The BIG BRAND L’Oreal

Products :Cosmetics and beauty Products Revenue: € 25.257 billion (2015)Operating income:€ 4.388 billion (2015)Profit: € 3.297 billion (2015)Total assets:€ 28.219 billion (2014)Total equity:€ 20.005 billion (2014)Number of employees:78,600 (2014)

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Because you are Worth It

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DISCLAIMERCreated by Rishika, NIT Jalandhar , during a marketing internship under Prof. Sameer Mathur