designing and managing integrated marketing channels-009
TRANSCRIPT
CHANNEL LEVELS
Victoria U. PoquizFebruary 04, 2014
DESIGNING AND MANAGING INTEGRATED MARKETING CHANNELS
1. What is a Marketing Channel?
2. Levels in a Channel
3. Example
a. Pascual Laboratories
4. Summary
Outline:
MARKETING CHANNEL
Particular set of interdependent organizations involved in the process
of making a product or service available for use or consumption
1. What is a Marketing Channel?
Man. Dealer Cust.
Man. Transporter Dealer Cust.
2. Consumer Marketing Channels
A. Pascual Laboratories
A. Poten-cee
3. Example
3a. Pascual Laboratories
PascualLaboratories
PascualLaboratories
ConsumerConsumer
PascualLaboratories
PascualLaboratories
ConsumerConsumer
NeighborhoodPharmacy
NeighborhoodPharmacy
PascualLaboratories
PascualLaboratories
ConsumerConsumer
NeighborhoodPharmacy
NeighborhoodPharmacy
Mercury Drug
Mercury Drug
1. From Manufacturer to Consumer
2. Multiple Channels
3. Each Channel has Levels
1. Direct Marketing
2. 1-Level
3. 2-Level
4. Summary
Marketing Channel