designing a user focused website
DESCRIPTION
Presented at the 2009 Association Technology ConferenceTRANSCRIPT
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2009 Association Technology Conference & Expo
Designing a User-Focused Website: How to Fly Solo and When to Get Help
Will Fisher, American Speech – Language – Hearing AssociationDina Lewis, CAE, Distilled LogicJanuary 27, 2009
Connecting Great Ideas and Great People
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Today’s Agenda
Quick definitions
Get started creating a good user experience Case studies Tool & techniques
What are your road blocks?
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Usability
After all, usability really just means that making sure that something works well: that a person of average (or even below average) ability and experience can use the thing - whether it's a Web site, a fighter jet, or a revolving door - for its intended purpose without getting hopelessly frustrated. - Steve Krug, Don't Make Me Think
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User Experience
People feel happy before, during and after they have used your product
Peter Morville
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Why and When Usability is Important
Always!
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When to think about User Experience
Now!
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Case Study: American Speech-Language-Hearing Association
Goal: Increase Web site usability and improve findability of ASHA Web content
Tactics & Results: Interviews, Data Analysis, Testing, More Research, Testing
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Data Analysis
Survey Data, Web Analytics, Search Logs
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ResearchKnow Thy User
Surveys, Interviews, Personas
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Testing
• “ASHA logo”
• “Picture of a woman”
• “Quick Tasks”
• “Certification”
• “Careers”
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Testing
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ASHA User Test Clips
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Before & Test Version
Before Test
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Post-test Version
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Catholic Health Association
Goal: Gather benchmark user feedback, and evaluate content labeling and organization
Tactics & Result: User survey and card sort exercises
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Independent Bankers Association of Texas Goal: Gather user feedback on
community functionality, new content and new site design
Tactics & Result: Usability testing
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Tools & Techniques
Site/search analytics
Clicktale, Userfly User feedback
Surveys Emails Interviews Card sorting
User testing Five Second Test Morae Uservue
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One more thing about Site Analytics Keep it simple!
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Research Methods
From useit.com
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Methods based on questions
From useit.com
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Take Aways
1) Make decisions based on data and research
2) Resources are readily available or easily accessible
3) Know thy user4) Usability research = $$$
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Will Fisher301/[email protected]: wfisher
Dina Lewis, CAE202/[email protected]: dinalew
Connecting Great Ideas and Great People