designing a post digital retail reinvention
TRANSCRIPT
digital
post digital
IBM
Interactive
Experience
digital is not the destination
2 #postdigital
IBM
Interactive
Experience
the physical space is the new post digital interface
3 #postdigital
IBM
Interactive
Experience
the entire world is a purchase platform
4 #postdigital
IBM
Interactive
Experience
–Paul Papas, Global Leader
“The last, best experience that anyone has anywhere becomes the minimum expectation for the experiences they want everywhere.”
#postdigital
IBM
Interactive
Experience6
amazon everythingE-commerce is continually picking up
speed and reaping market share
Source: 2015 Fortune
IBM
Interactive
Experience7
$265.9i n - s to r e s h o p p i n g
billion
$46.5o n l i n e s h o p p i n g
billion
physical stores aren’t disappearing
Source: 2015 PSFK
IBM
Interactive
Experience8
order ahead @starbucks
Source: 2015 Bloomberg News
anywhere purchase platforms
IBM
Interactive
Experience9
Pharmacy Employs Shopper Data And Context To Anticipate Needs
@walgreens
Source: 2015 PSFK
predictive assistance
IBM
Interactive
Experience10
connects shoppers to the local farmers and delivers the farm stand to your door.
@goodeggs
collaborative marketplaces
IBM
Interactive
Experience11
less retail space needed
digital windows
IBM
Interactive
Experience12
enable humans to deliver the experience with the right tools
tech enabled service
IBM
Interactive
Experience13
in store mode for self service
@apple
tech enabled service
IBM
Interactive
Experience14
the physical experience is written in code
#postdigital
IBM
Interactive
Experience15
infrastructure and services matter
#postdigital
IBM
Interactive
Experience16
generate new revenue with by enabling media services
opportunity:
#postdigital
IBM
Interactive
Experience17
Transformation from property company to a post digital media company
action:
#postdigital
IBM
Interactive
Experience
thank you
18
@jojobickley
#postdigital