designing a killer first-run experience
DESCRIPTION
TRANSCRIPT
Designing a KILLER First-Run Experience
UserOnboard.com
The only thing I’
!
The only thing I’
!
The only thing I’
!
?
The only thing I’
!
?
The only thing I’
!
?
The only thing I’
!
?
The only thing I’
!
?
The only thing I’
!
?
An ounce of prevention is
worth a pound of cure.
The only thing I’
!
?
The only thing I’
!
?!
Designing a KILLER First-Run Experience
Preempting
The only thing I’
!
?!
“Aha” moment
The only thing I’
Person who’s a potential customer
Awesome person who’s doing rad stuff!
Person who’s a potential customer
Awesome person who’s doing rad stuff!
• Ducking, dodging, diving
• Being terrified of getting squished
• Just trying to make his way in the world
Person who’s a potential customer
Awesome person who’s doing rad stuff!
• Slaying enemies from afar • Not giving a crap if he’s hit
• Crushing brick walls with his FACE!
• Ducking, dodging, diving
• Being terrified of getting squished
• Just trying to make his way in the world
Learn more!
This Thing Is Totally the Best
Recognizable by its patented green stalk, the Fire Flower™ is the latest in weaponized plumber technology. !Its patented Dual Leaf Composition™ provides an optimized method for consumption — to install, simply walk over its icon and setup is complete!
This Thing Is Totally the Best
Learn more!
You Can Slay from Far Away!
Stop using your tiny, delicate body to duel with your foes — kill them with fireballs from long distance instead! !Our flower also makes you HUGE, so even if you’re a little reckless, getting hit doesn’t kill you — you just shrink back down and keep on rolling.
You Can Slay from Far Away!
Learn more!Learn more!
“Aha” moment✓
Designing a KILLER First-Run Experience
The only thing I’
!
?!
“Wow” moment
1 2 3 4 5 6 7 8
Phil’s Car Wash
1 2 3 4 5 6 7 8 9 10
Phil’s Car Wash
%
%
“Wow” moment✓
UserOnboard.com/Training
