designing a digital product at a startup
DESCRIPTION
A story and tips about how we design a digital product at Darwin Analytics (SAAS startup). Talk at the Tech Startup Day in Brussels.TRANSCRIPT
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Darwin AnalyticsEvolve faster.
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Darwin Analytics is a young SAAS startup.
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We provide a tool, to prove & improve your content marketing.
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Designinga digital product.
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Design is not “making it pretty”.
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Design is how it works, what it looks like & what it feels like.(Steve Jobs said that)
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Design is a team effort.
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Involve the whole team in your brainstorms — to get valuable insights from all sides.
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To flex our brainstorm muscles, and to avoid obvious ideas, we do something silly — like picturing our product for fictional characters.
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Discuss what’s important and what’s not, to align goals and priorities.
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Design is not perfect.
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It’s hard to show people unfinished, ugly things. Do it anyway. Get early feedback, on everything.
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Focus, by writing a feature spec.
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Write personas for your feature spec, based on real people to build valuable features.
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Describe whatthe feature will do.
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Describe whatthe feature will not do(and prevent feature creep!)
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Make ugly mockups. Show them to everyone.Get early feedback.
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Measure — set your expectations and measure the outcome to learn more.
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Ship it and get more feedback.
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This is Big Bertha. She’s a huge excel sheet, tracking every mistake. And she won’t forget!
She keeps you from getting used to the imperfections in your product.
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Design involves your clients.
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Get a CAB (customer advisory board) to get valuable feedback and ideas.
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Do user tests, card sorting, interviews, ... To get a better understanding of your client.
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It’s okay to feel ashamed. We learned so much out of these sessions...
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Having a cab is wonderful.Feedback.Ideas.Motivation!
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Thank them whenever you can, with whatever you have. Even if it’s just pizza.
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Iterate as much as you can. You will get better at it, and find your own way.
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Thank you @darwinanalytics@choisissez