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Brand and Clientele

The brand "Ritu" has acquired great accolades internationally. Thedesigner has not only restrained her work to the fashion industry, but hasalso dived into the other sectors that offer luxury to the people. The brandalso launched a fragrance by the name "the tree of life". In April 2002,Ritu Kumar launched her new sub brand, 'LABEL'. This is a reflection of contemporary trends. 'LABEL' caters to modern woman who isindependent and confident. It is focuses on the cut, color, drape and feelof the garment. The brand has made a name for itself universally. It isfashionable, affordable and like all Ritu Kumar products, it is of thehighest quality. Ritu has also brought out a book by the name "Costumesand Textiles of Royal India." She has twelve outlets in India, which offer arange of products from the conventional to the contemporary.


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Aki Narula


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Place of Birth: KolkataLabel: AKI

Among the new generation of fashion designers, Aki Narula has effectivelycarved a place in this fast paced industry. His brand label "AKI" waslaunched in 1996. Comfortable in creating both Indian and westerndesigns, for men and women, Aki has registered his place in some of themost premium stores throughout India, in a short span of time. His clotheshave modest look, with the variation of texture and drape. His versatilityand creative flair has made him a popular designer among the biggies of Bollywood.

Early Life

A commerce graduate from St. Xavier's College of Kolkata, Aki Narulaworked with the Lintas Group, as a management trainee, for a period of ten months. Thereafter, he went to Arizona State University, for a coursein communications. He was back in the country in 1992 and started withthe cost accountancy programme. In his college days, Aki was involved indesigning clothes for concerts, college plays and Xavotsav. His passion forapparel designing did not leave him even after his higher education. Itwas his in-built creativity and zeal for designing clothes which made him adesigner, leaving his chosen field.

Career and Success

In the year 1994, Damania Airlines introduced a fashion designer award inthe five metros. Aki took part from Kolkata and ended up winning theaward. With this, came the gush of work from the fashion extravagance.Aki had his first show with "Melange", Mumbai, at Opera House. Hestarted on a humble ground, with only one store, and has now expandedto eleven stores throughout India. In the year 2000, he participated inLakme India Fashion Week and the attained an overwhelming response. InFebruary 2002, he was appointed as the Design Director at "SheetalDesign Studio" and exactly a year after, he went international and startedretailing at Zingara, at Cannes and St. Tropez.

Brand and Clientele

Not only has Aki Narula worked as a stylist for various fashion shoots andad campaigns, he has also designed costumes for theatre and even anational award winning Bengali film. In the recent past, Narula has alsotaken to designing lifestyle linen, candle stands and screens. His designsfeature in some of the finest designer salons of the country, like Esemble,

Melange, Camelot, Ogaan, etc. His flagship store in Delhi caters to peoplewho have a flair for wearing designer clothes.


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Filmography

Aki Narula's creations can be seen in the following movies:

Tashan (2008) Jhoom Barabar Jhoom (2007) Don - The Chase Begins Again (2006) Bluffmaster (2005) Garam Masala (2005) Bunty aur Babli (2005)

Latest Aki Narula Collection


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GUCCI

Birth: 1881Place of birth: ItalyCouture line: Gucci (GG)

The vision to make it big in the country had enlightened a spark in GuccioGucci who made his strength as a craftsman his biggest asset. Though hehad a humble beginning but it earned him a lot of reputation and madethe brand a globally recognized one. The aim to provide luxury has beenwell met all these years as the brand continuously savors to provide it to

its regular clients and the new ones.

Early LifeGucci was born in the year 1881 in the Italy's northern manufacturingregion. He was the son of an Italian merchant. He started the House of Gucci as a small family owned leather saddlery shop in 1906. Being anexcellent craftsman he stated selling leather bag to the horsemen in1920. Manufacturing high-quality products he soon started gainingreputation for his work and started hiring people to work in his smallorganization. But the expansion plans were on cards and Gucci expandedhis business to the capital, Rome in 1938 where he opened his first retailoutlet. The business which was solely handled by him turned out to be afamily affair as all his sons joined the company. In 1951 Gucci furtherexpanded his business to Milan where he opened his store and a couple of years later in Manhattan.

Promotions and SuccessHouse of Gucci is an Italian iconic fashion and leather good items. It is oneof the most famous and prestigious brands known globally. It was one of the premier manufacturing leather good suppliers. It also holds aGuinness Book of World Record for one of its apparel collection called

"Genius Jeans" which were priced at $3,134. The organization has alsowon many awards. Some of the prestigious awards won by theorganization are:

VH1/Vogue Best New Designer (1995) Designer of the Year (1996) CFDA International Designer of the Year (1996) Elle Style Awards' Style Icon Award (2000) British GQ International Man of the Year Award (2000) Time's Best Fashion Designer (2001)

GQ Designer of the Year (2001) First Annual Fashion Design Achievement Award at the CooperHewitt Design Museum's National Design Awards (2003)


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The brand also occupied 46th position in the Business Week magazinewhich featured Top 100 Brands chart in 2007.

Brand and Clientele The brand started as the manufacturer of leather products and hassubsequently extended its shores to manufacturing wallet, clothing,

jewellery, watches and much more. The brand has its headquarters inFlorence, Paris, London and New York. The brand is adored by likes of people such as Hollywood actress Grace Kelly and Jackie Kennedy, thewife of U.S. President John F. Kennedy. They also have their stores allaround the globe to cater to the needs of the people, giving them a tasteof luxury products from the brand.


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has designed clothing for Bobby Shrivers and Bonos RED campaign. Theproducts are sold at Emporio Armani.

Brand and Clientele The brand which evolved in the year 1974 has seen a major change in thefashion fraternity and has been one of the contributors for the change.

The brand which started with menswear and womenswear has expandedits reach to fragrance, shoes, handbag, wallet, eye gear, etc. The brand isavailable in all the major shopping destinations and has clients globally.


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Domenico Dolce and Stefano Gabbana

Domenico Dolce

Birth:September 13, 1958

Place of birth: Palermo, Sicily.Couture line: Dolce & Gabbana

Stefano GabbanaBirth: November 14, 1962Place of birth: Venice, Italy.

Domenico Dolce and Stefano Gabbana had cohesively formed theircompany "Dolce & Gabbana" which has gained a reputed name in

the fashion fraternity globally. The brand is associated withexquisite designs which make a mark in the world of fashion. Withtheir artistically carved designs and a keen eye to perfection, thebrand has made a buzzword in the industry. The brand savours tothe need of high profile people and has its exclusive stores as wellas retails from the premier designer stores of the world.

Early lifeDomenico Dolce was born on September 13, 1958 in a small villagenear Palermo, Sicily. He studied fashion designing in Sicily and

joined his family business, whilst Stefano Gabbana was born onNovember 14, 1962 in Venice, Italy. He had done a course ingraphic designing. The pair first met in Milan in 1980, while workingas assistants in a studio. They started business together in 1982,and continued to do freelance designing for others. It was in 1985when they had put their name together and participated in a fashionshow "New Talents" organized by the Milano Collezioni. It was a yearlater that the brand launched its first independent women ready-to-wear show that won international accreditation for their creativity.In 1989 the duo opened their first boutique in Tokyo, Japan withsuccessive boutiques at Milan and Hong Kong.

Promotions and successAfter gaining an international acclaim in 1986 the brand since thenhas no looking back. The brand expanded to other luxury sectors aswell winning numerous awards in each of them. Some of the awardswon by them are:

The Woolmark Award for the most innovative Men's collectionin the year 1991. "Dolce & Gabbana Parfum" awarded the international prize of the Perfume Academy as the best feminine fragrance of the year in1993


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"Dolce & Gabbana Pour Homme" awarded the internationalprize of the Perfume Academy for the best masculine fragrance,best packaging and best communication of the year in 1995 In 1996 it won "Oscar des Parfums" Award which was the firsttime a Frnch Award was given to an Italian fragrancefor its "Dolce &Gabbana Pour Homme". In 1996 and 1997, they were the recipients of the "Designerof the Year" award voted by the readers of the British magazineFHM. In 1997, Dolce & Gabbana was awarded the footwear designerof the year by the American magazine "Footwear News". In 1999 they were the recipients of the "Style Award"assigned by Russian Harper's Bazaar. In 2001 they received the "T de Telva" award for bestinternational designers; assigned by the Spanish magazine Telva. In 2003, Domenico Dolce and Stefano Gabbana were honoredin New York as Best Designer of the Year at the prestigious GQ Menof the Year Awards for outstanding achievement in men's fashiondesign. In the same year they were honored in New York at theFashion Group International's 20th Annual Night of Stars foroutstanding achievement in Italian design In 2004 they were voted as the "Best International Designers"by the readers of British Elle vote for Elle Style Awards. In 2004 they were recipients of the German 'Leadaward

2004', the most important advertising prize in German speakingcountries, assigned for the Fall/Winter 2003/04 advertisingcampaign. In the same year they received first prize as the bestwebsite in eyewear category at Annual Interactive Key award inMilan. In 2004, at the Universit Bocconi in Milan, Dolce & Gabbanareceived the "Premio Risultati 2004" award for the company'sfinancial performance and best financial statements during the four-year period of 1999-2002, and for its strategic positioning anddevelopment prospects.

In 2005, Domenico Dolce and Stefano Gabbana are presentedthe 'GQ Men of the Year Award' for best international designers byRussian GQ. In 2006, Dolce & Gabbana were presented in Hamburg theLeadaward 2006, considered one of the most prestigious Germanawards for the Best Advertising Campaign of the Year ("SwingingLondon," women's campaign Fall / Winter 2005/06).

Brand and clientele

Dolce & Gabbana has two central lines: Dolce&Gabbana and D&Gwhose modus-operandi are different from each other. While theformer has an exquisite range of luxury items which are more


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formal and timeless the latter has a flamboyant look and is morecasual. The brand also has a separate D&G Junior line which catersto the children wear. The brand has expanded its reach tobeachwear, underwear, corrective eyewear, sunglasses, fragrance,bags and many more and has stores all over the world with itsheadquarters in Milan, Italy. The company has just published a bookcalled "10 Years of Dolce & Gabbana", illustrating the history of thedesigner duo through pictures of top fashion photographers. Theduo also recently recorded a CD with dance floor music under theD&G label. This Italian pair also has a glitzy-ritzy restaurant to boastabout which its interiors made out of gold (not real gold obviously).

This Italian brand has a client list which comprises of big namessuch as Madonna, Monica Bellucci, Ayumi Hamasaki, ChristinaAguilera, Isabella Rossellini and Kylie Minogue amongst others.


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Submittedby:

RaisaGupta

F.PTechnology(Semester 1)

Roll no. 20

designers 1

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