designer water stp
TRANSCRIPT
Introduction Segmentation Geographic Demographic Psychographic Behavioral Targeting 4Ps Positioning Design Vs Price
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Contents
IntroductionHEADQUARTERS Yangon, Myanmar
PRODUCTS Bottled Water
PARENT Consumer Goods Myanmar Co.,Ltd
AVAILABLE 12 pack sizes: 525ml, 950ml.
WEBSITE www.cg-m.com
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Segmentation
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Segmentation
Geographic Segmentation Density - Urban, Suburban
Cities - Yangon, Mandalay, Mawlamyaing
Taunggyi, Magway, etc.. 40%
60%
Urban Suburban
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Segmentation
Psychographic Segmentation
Smart Lifestyle Healthy Confidence
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Demographic Segmentation
Age - Under age to adult
Demographic
Income level - Upper Class - Middle Class - Lower Middle Class - Lower Class
Segmentation
Behavioral Segmentation
Benefits – Healthy, Satisfied, Quality, Economy
User status – Nonuser, first-time user, regular user
User rates – Light user, medium user, heavy user
Loyalty – None, Medium, High
Segmentation
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Targeting
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Targeting
Quality Product Design Features Packaging
200Kyat For 525ml Prices 300Kyat For 950ml
Targeting
Retail Outlets Direct Sales Pharmacy Place Restaurant Oil, Gas Hotel Express
• Social Media • Visual Media
Targeting
• Contests • Campaigns
PROMOTION
Positioning
Information
Positioning
Public Relation
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Positioning
• High Quality• More Attractive• More Confidence
Brand Slogan “Awaken the Intelligence”
Positioning
Positioning
High
HighLow
Low
Quality
Price
Quality
Price
Quality Vs Price
Thank You All