designer inspiration - moda fabrics · the design with the leaves was the most popular pattern in...

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Forest Eric & Julie's favorite pattern. S'more Love fabric swatches. Eric and Julie's updated hipper campers. Original Mr. Campy line in soſter more muted colors. Updated Mr. Campy and his chocolate bar best friend. Original Mr. Campy and his chocolate bar best friend. 05 06 04 03 02 01 www.modafabrics.com 9 INSPIRATION designer his is Julie And this is Eric and here's how we created S'more Love. It all started years and years ago with a scrapbook line called Mr. Campy. Mr. Campy was a marshmallow man that had a chocolate bar for a best friend. I drew sketches of the characters and sent them to an employee of ours to create in Illustrator. at's usually my job, but I was on a business trip. I remember when Eric called me and told me he had started a new line with a marshmallow man. He was super excited, which for Eric meant that he was talking in his normal voice and saying words like, "I think it's really good." Julie wasn't so sure about it. It was over the phone, and you were telling me that you were building a line around a dancing, smiling marshmal- low. When I saw it I loved it, but over the phone I couldn't quite imagine where you were going and sometimes, you do veer off the path a little. I don't know what you're talking about, me veer?!?! Never! at's just called creative genius Julie. 01 PHOTO: BECKY RAVENBERG

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Forest Eric & Julie's favorite pattern.

S'more Love fabric swatches.

Eric and Julie's updated hipper campers.

Original Mr. Campy line in softer more muted colors.

Updated Mr. Campy and his chocolate bar best friend.

Original Mr. Campy and his chocolate bar best friend.

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www.modafabr ics.com9

INSPIRATIONdesigner

his is Julie And this is Eric and here's how we created S'more Love. It all started years and years ago with a scrapbook

line called Mr. Campy. Mr. Campy was a marshmallow man that had a chocolate bar for a best friend. I drew sketches of the characters and sent them to an employee of ours to create in Illustrator.

That's usually my job, but I was on a business trip. I remember when Eric called me and told me he had started a new line with a marshmallow man. He was super excited, which for Eric meant that he was talking in his normal voice and saying words like, "I think it's really good."

Julie wasn't so sure about it.

It was over the phone, and you were telling me that you were building a line around a dancing, smiling marshmal-low. When I saw it I loved it, but over the phone I couldn't quite imagine where you were going and sometimes, you do veer off the path a little.

I don't know what you're talking about, me veer?!?! Never! That's just called creative genius Julie.

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PHO

TO: B

ECKY

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VEN

BERG

10FABRIC COLLECTION 2013Spring

So, Mr. Campy was released in 2008. It was a huge success which for me means that I was right!

Something I usually get to say!

Whatever. Anyway, after the line was discontinued, everyone kept asking for us to bring it back or make a new camping line. When we opened the files to take a look at those options, we decided that we could update the line, add some new patterns, brighten the colors and it would be a whole lot of fun all over again.

The design with the leaves was the most popular pattern in Mr. Campy. I decided to leave it in the line for the re-release, but I redrew all the leaves to make them more modern.

Then I brightened up the color palette from very muted colors to more intense versions. We also updated the campers. They are much more hip now!

Then I created all the other patterns being inspired by some of Eric's sketches and mid-century design.

My favorite pattern is Forest. I was going for trees against sky and I just love how the design turned out.

That's my favorite pattern too.

You're just saying that because you know I'm right!

This is me giving up.

We had been watching a lot of Mad Men at the time and Eric is a huge fan of mid-century modern design anyway, so we decided to take the line in that direction. He began redrawing the characters and adding new ones like the owl and fish.

While I was doing that, Julie started working on the patterns.

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www.modafabr ics.com11

Marshmallow Marshmallow Marshmallow

S

'Mor

e Lo

ve S

ize: 6

0" x

70"

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Marshmallow

FABRIC COLLECTION 2013Spring

www.modafabr ics.com13

Marshmallow

CHD 1302 CHD 1302GCampinSize: 75" x 82"

AEQ 37 AEQ 37GMountain RetreatSize: 54" x 63"

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BELLA�™ SOLIDS

Don't forget the PreCuts!!!

00 1 / Chocolate

00 230 / Peacock

00 110 / Dark Teal

00 23 / Evergreen 00 231 / Longhorn

00 213 / Mustard

Delivery: August, 2013AB10

Low Cal

JR's, LC's & PP's include two each of 37075 and 37079-16 & 19

•33 Prints•100% Premium CottonJR LC

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