designer as catalyst (how interactive design conf 2014)
DESCRIPTION
My presentation at the HOW Interactive Design Conference in Chicago, 2014 — focusing on finding ways to leverage design processes and thinking to non-traditional design areas.TRANSCRIPT
designer as catalyst
@matthewmunoz
One night in 2005
There’s more.
GOVTDESIGN
DESIGN GOVT
CALL TO ADVENTURE
shit got real
2 years
SOU
RC
E: E
AM
ES E
XHIB
ITIO
N
What are the boundaries of design?
What are the boundaries of problems?
SOU
RC
E: E
AM
ES E
XHIB
ITIO
N
Theodore Roosevelt —
Far and away the best prize that life has to offer is the chance to work hard at Work Worth Doing.
a firm in Toronto
How do you build a business focused on greening houses?
+ Get funding + Change minds + Reach “customers” + Make the prototype
MOREQUESTIONS
SOU
RC
E: U
K D
ESIG
N C
OU
NC
IL
How do we prepare the next generation of innovators?
Kaospilot
How do we measure the health of democracy?
Everyday Democracy Index
How do we engage the public in issues that affect them
MASS LBP + Involve
How do you we reimagine public services?
Participle
?
ADAPTED FROM: PRACTICES OF ADAPTIVE LEADERSHIP
Adaptive v. Technical challenges
adaptive requires learning
requires learning
stakeholders
technical clear clear authority
Adaptive v. Technical challenges
kind of challenge
problem definition
solution locus of work
ADAPTED FROM: PRACTICES OF ADAPTIVE LEADERSHIP
THESECHALLENGES ARE EVERYWHERE
Web design project: XYZ.
technical challenge
Web design project: XYZ.
How will our company fulfill its purpose and be relevant to our customers?
adaptive challengetechnical challenge
designer as catalysttechnical challenge adaptive challengedesigner as problem solver
+ Forge common ground + Transform beliefs and attitudes + Shape behavior + Understand hopes and fears
+ Creating a web site
ideas
ideas need nurturers
Washington D.C. January 2009
Washington D.C. January 2009
SOU
RC
E: U
S N
ATIO
NA
L D
ESIG
N
POLI
CY
INIT
IATI
VE
The Design Necessity
SOURCE: FEDERAL DESIGN ASSEMBLIES
design by defaultT H E N E M E S I S
design by default+ To what’s safe + To what we know + To how we’ve always done things + To our assumptions + To the status quo
cities, states, products, services, companies, web sites, careers, lives, and many, many, many more things are designed by default.
cities, states, products, services, companies, web sites, careers, lives, and many, many, many more things are designed by default. every day.
let’s mount a campaign against default.
for the purpose of illustration:
military language intended.
but where does default live?
people
designer as catalysttechnical challenge
adaptive challenge
Let’s solve the default!!! With a web site.
designer as problem solver What role will the web play in: + Forging common ground
between people? + Transforming people’s beliefs
and attitudes? + Shaping people’s behavior? + Understand people’s hopes
and fears ?
DESIGN BY DEFAULT
DESIGN WITH INTENT
SOU
RC
E: G
RO
WTH
MA
PS
Facilitating a journey towards understanding, vision, and action
To bring people together to share in the adventure of creating the future.
BusinessesTechnology Governments Social enterprises Universities
With
+ Engaging 30,000 innovators on the Management Innovation eXchange (MIX)
+ Developing team-wide collaboration habits with the IRS Design Office
+ Launching a movement for making same-sex marriages legal in North Carolina
+ Bringing business, government, education, and entrepreneurs together to Innovate Raleigh
into the unknown
TOOL BOX
Anatomy OF A MOVEMENT
STORIES SYMBOLS
AIRWAVES
VISION-BASED ACTION
WHAT IF?
BUNGEE JUMP
THERE IS NO FAILURE, JUST LEARNING OPPORTUNITIES
When was the last time you were uncomfortable?
CALL TO ADVENTURE?
Have you heard your
thank you.
@matthewmunoz