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Executive Summary

DESIGNED TO MOVE A Physical Activity Action Agenda

– Designed to Move | executive summAry2

executive summAry | Designed to Move – 3

ThE wOrlD haS STOppED MOVINGJuST a fEw GENEraTIONS aGO, phySIcal acTIVITy waS aN INTEGral parT Of DaIly lIfE. IN ThE NaME Of prOGrESS, wE’VE NOw chIppED away aT IT SO ThOrOuGhly ThaT phySIcal INacTIVITy acTually SEEMS NOrMal. ThE EcONOMIc cOSTS arE uNaccEpTablE, ThE huMaN cOSTS arE uNfOrGIVEablE.

DesigneD to Move IS fOuNDED ON a rObuST EVIDENcE baSE. ThE ScIENcE IS clEar. ThE DEbaTE IS OVEr. urGENT prIOrITy MuST bE GIVEN TO DraMaTIcally INcrEaSE ThE wOrlD’S cOMMITMENT TO phySIcal acTIVITy.

DesigneD to Move IS a fraMEwOrk fOr acTION. IT’S MEaNT fOr ThE “chaNGEMakErS”—pEOplE, cOMpaNIES, INSTITuTIONS aND GOVErNMENTS wITh ThE rESOurcES TO TurN ThIS SITuaTION arOuND. IT’S fOr NaTIONS whO waNT TO INVEST IN uNlEaShING ThE huMaN pOTENTIal Of ThEIr cITIzENS.

ThE IMpacTS Of whaT haS bEcOME a wIDESprEaD phySIcal INacTIVITy EpIDEMIc affEcT EVEryONE IN EVEry NaTION. TO puT SOluTIONS INTO pracTIcE aT ScalE, chaNGEMakErS MuST alIGN ON whaT NEEDS TO bE DONE aND hOw.

ThaT IS ThE purpOSE Of DesigneD to Move.

the full Framework for Action can be accessed at www.designedtomove.org.


fig 1 hISTOrIc aND prOJEcTED phySIcal acTIVITy (pa) lEVElS Developed economies have experienced a significant drop in physical activity levels in fewer than two generations.

a racE TO SlOw DOwN as Economies Grow, people Stop Moving

Research shows developed economies like

the United States have reduced physical

activity levels by as much as 32 percent in fewer

than two generations. By 2030, Americans will

be almost half as active as they were in 1965.1

Whether we’re at home, work or being

transported from place to place, vehicles,

machines and technology now do our moving

for us. What we do in our leisure time doesn’t

come close to making up for what we’ve lost.

In the context of evolution, such abrupt change is bringing about severe consequences. Rapidly rising rates of chronic disease, escalating

health care costs and shorter life spans are all

linked to declining levels of physical activity.2

1. Designed to Move presents findings from independent research commissioned by Nike, Inc. Ng, S.W. and Popkin, B.M. (2012). Time use and physical activity: a shift away from movement across the globe. Obesity Reviews. doi: 10.1111/j.1467-789X.2011.00982.x.

2. All references for this document are available in Designed to Move: A Physical Activity Action Agenda, www.designedtomove.org.

2005

1961

2030 Projection

Total Declinein Physical Activity

(MET Hours per Week)

-20%

-35%

UK

2009

1965

2030 Projection



-32%

-46%

USA

2007

2002

2030 Projection

2009

1991

2030 Projection

2005

2000

2030 Projection



-6%

-34%

-45%

-51%

-2%

-14%





BRAZIL GREATER CHINA* INDIA



RUSSIA

2030 Projection

2011

1995

-18%

-32%

MAINLAND CHINA

2005

1961

2030 Projection



-20%

-35%

UK

2009

1965

2030 Projection



-32%

-46%

USA

2007

2002

2030 Projection

2009

1991

2030 Projection

2005

2000

2030 Projection



-6%

-34%

-45%

-51%

-2%

-14%








RUSSIA

2030 Projection

2011

1995

-18%

-32%

MAINLAND CHINA


fig 2 hISTOrIc aND prOJEcTED phySIcal acTIVITy (pa) lEVElS Emerging economies’ trends in physical inactivity are accelerating.

EMErGING EcONOMIES arE SlOwING DOwN faSTThe research suggests that the faster

economies grow, the faster populations

slow down. In other words, the effects of declining physical activity levels may be felt more acutely in countries with rapidly developing economies.

For example, Mainland China’s 1.3 billion

citizens are becoming less physically active,

at a higher rate, than any other nation:

in less than a generation—only 18 years—

physical activity declined by 45 percent.

Russia also appears to be in trouble, with

an 18 percent drop in just 16 years—half

a generation. By 2030, Russians’ physical

activity levels are expected to be cut by

nearly one-third.

Brazilians’ physical activity dropped 6 percent

in just five years. By 2030, the decline is

estimated to be more than 34 percent.

To put that in perspective, a 35 percent

decline in physical activity in the United

Kingdom is projected to take 69 years.

In Brazil, similar declines are projected

to occur in only 28 years.

Of particular concern: emerging economies

haven’t had enough time in their social and

economic development process to handle

the inevitable and severe consequences

to come.

A unique opportunity to fix the problem before it fully embeds.

2005

1961

2030 Projection



-20%

-35%

UK

2009

1965

2030 Projection



-32%

-46%

USA

2007

2002

2030 Projection

2009

1991

2030 Projection

2005

2000

2030 Projection



-6%

-34%

-45%

-51%

-2%

-14%








RUSSIA

2030 Projection

2011

1995

-18%

-32%

MAINLAND CHINA

2005

1961

2030 Projection



-20%

-35%

UK

2009

1965

2030 Projection



-32%

-46%

USA

2007

2002

2030 Projection

2009

1991

2030 Projection

2005

2000

2030 Projection



-6%

-34%

-45%

-51%

-2%

-14%








RUSSIA

2030 Projection

2011

1995

-18%

-32%

*Data represents Mainland China only


2005

1961

2030 Projection



-20%

-35%

UK

2009

1965

2030 Projection



-32%

-46%

USA

2007

2002

2030 Projection

2009

1991

2030 Projection

2005

2000

2030 Projection



-6%

-34%

-45%

-51%

-2%

-14%








RUSSIA

2030 Projection

2011

1995

-18%

-32%

MAINLAND CHINA

2005

1961

2030 Projection



-20%

-35%

UK

2009

1965

2030 Projection



-32%

-46%

USA

2007

2002

2030 Projection

2009

1991

2030 Projection

2005

2000

2030 Projection



-6%

-34%

-45%

-51%

-2%

-14%








RUSSIA

2030 Projection

2011

1995

-18%

-32%

MAINLAND CHINA


fig 3 ThE EcONOMIc cOSTS & cONSEQuENcES Measuring the direct and indirect costs associated with inactivity, today and future projections.

ThE huMaN & EcONOMIc cOSTS arE uNaccEpTablEResearch is fast showing that physical inactivity

is already draining economies. In just six countries (China, India, the U.K., the U.S., Russia and Brazil), the cost of physical inactivity is estimated to have been more than US$ 218 billion in 2008.3

By 2030, the direct costs alone in Mainland China

and India will each increase by more than 450

percent. To put these increases in context, the

2030 annual direct costs are expected to be more

than Mainland China’s current health care budget,

and nearly four times what India currently spends

on secondary education in a year.

For as alarming as the economic costs are,

the human costs are tragic. Physical inactivity

is a major risk factor for all-cause mortality,

cardiovascular disease, high blood pressure,

stroke, type 2 diabetes, metabolic syndrome,

colon cancer, breast cancer, and depression.

A recent study estimates that 9 percent of all premature deaths worldwide are attributed to physical inactivity.

Unacceptable costs. Entirely preventable.

3. Designed to Move presents findings from independent research commissioned by Nike, Inc. Chaaban, J. The Economic Costs of Physical Activity. Publication forthcoming 2012.

2008Direct Costs (US$)

2008Indirect Costs (US$)

2030Direct Costs Projection (US$)

% Increase in Direct Costs (US$) 2008-2030

USA

UK

GREATER CHINA*

INDIA

$147B

$33B

$20B

$2B

~2x the federal budget for the Department of Education (based on US$77.4B 2012 budget)

Close to the National Health Service’s annual efficiency target(based on £20B of annual efficiency savings over the next four years)

Almost 1/3 of China’s total health care budget(based on 2011 planned investment of approx. US$63B)

Equal to the total annual budget for secondary education(based on US$1.9B/year for 2007-2012)

$90.1B

$16.1B

$12.2B

$1.3B

$56.5B

$16.7B

$7.5B

$0.7B

$191.7B 113%

61%

453%

477%

$26.0B

$67.5B

$7.5B

TOTAL SPEND (US$) IN 2008

RUSSIA $6.1B Close to the total health care cost of cardiovascular disease in 2009

Almost 1/2 of Brazil’s education budget for basic primary school(Based on R$58B 2010 budget)

$1.7B $4.4B 100%$3.4B

BRAZIL $11.8B $2.2B $9.6B 182%$6.2B


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fig 4 ThE cOMpOuNDING cOSTS Of phySIcal INacTIVITy OVEr a lIfETIME Physical inactivity perpetuates a deadly cycle that begins to take hold very early in life.

FIG 1.4 THE RISING COSTS OF PHYSICAL INACTIVITY PHYSICAL INACTIVITY PERPETUATES A VERY DANGEROUS CYCLE

THAT BEGINS TO TAKE HOLD VERY EARLY IN LIFE

DRAINSECONOMIES

Lowertest scores

5.3 millionprematuredeaths/yr.

MAY LIVE UP TO 5 YEARS LESS

2x AS LIKELY TO BEOBESE AS ADULTS

Kids of inactiveparents are 1/2 aslikely to be active

INTERGENERATIONAL CYCLE

EARLY CHILDHOOD ADOLESCENCE ADULTHOOD

More missedschool days

Higherobesity risk

More sickdays

Higher healthcare costs

Earns less at work

PHYSICALLYINACTIVECHILDREN

phySIcal INacTIVITy IS a DEaDly cyclEToday’s kids are dropping out of sport and

physically active play at a young age. For

example, a study showed that between the

ages 9 and 15, physical activity among American

kids dropped by 75 percent. Another study

of European kids in the same age range showed

a 50 percent drop in physical activity levels by

age 15. Meanwhile, research in Mainland China

showed that 92 percent of kids got no physical

activity outside of school.

The effects of physical inactivity start early

and have dramatic consequences over the

lifetime of an individual (Figure 4). Children

pay the price in terms of unprecedented levels

of emotional and physical health disorders,

and lower academic achievement. As they grow

older, they’ll have lower earnings potential and

decreased productivity.

These consequences compound across generations, as physically inactive children grow up to pass the costs and behaviors on to their own children.

Note: complete data and references are available in Designed to Move: A Physical Activity Action Agenda, www.designedtomove.org.


phySIcal acTIVITy, SpOrTS aND phySIcally acTIVE play a powerful Investment in Individuals and Nations

considering the serious costs and consequences, it is difficult to imagine why more hasn’t been done to address a physical inactivity epidemic that takes hold as economies grow. One theory is that physical activity and regular participation in physical education, sports and physically active play have simply not been seen as a source of competitive advantage. today they are seen as optional or extra-curricular, rather than the powerful investment that they are.

the science is clear. Physical activity does more than create good health. it contributes to leadership, productivity and innovation. it lowers depression and crime, increases educational achievement and income levels, and generates returns to businesses.

The benefits that will accrue to individuals and nations are more significant and far-reaching than the world currently recognizes.

the intellectual, physical, social and emotional assets of individuals will drive economies forward. this is an investment in an extraordinary cross-cutting solution that fuels human capital and human potential.

FITNESS // SWIMMING // WALKING // TEAM SPORTS // CLUB ACTIVITIES // COMPETITIVE SPORT // TAG

ACTIVE LEISURE // YOGA // TRANSPORT // TRAINING // HIKING // OUT & ABOUT // PLAYTIME // DANCING

DESIGNED TO MOVE:

executive summAry | Designed to Move – 9A PRELUDE TO ACTION: WHY NOW? | Designed to Move – 11

A CLOSER LOOK AT THE BENEFITS

EMOTIONALCAPITAL

INTELLECTUAL

CAPITAL

SOCIAL

CAPITAL

IND

IVID

UA

LCA

PIT

AL

PHYSICAL

CAPITAL

FIN

AN

CIA

LCA

PIT

AL

SUPPORTING ENVIRON

MEN

T &

CO

NTEXT

�g 1.5 THE HUMAN CAPITAL MODEL� e comprehensive bene� ts of sports and physical activity are underestimated today. � is model shows the surprising spectrum of bene� ts of physical activity to an individual and economy. Each “capital” de� nes a set of resources that underpin our well-being and success.

PHYSICAL CAPITALIMPROVEMENTS IN:

• General motor skills• Functional fi tness/

Physical appearance• Cardio respiratory

fi tness• Muscular strength• Adiposity/Body

composition• Lipid profi le• Bone health/

Osteoporosis • Joint health• Maternal & infant

health• Rehabilitation &

recovery• Immune system

function• Sleep patterns• Nutrition/Diet

PREVENTION/ TREATMENT OF:

• Metabolic syndrome/Type 2 diabetes

• Overall mortality • Cardiovascular

disease• Coronary heart

disease • Hypertension• Stroke• Colon & breast

cancer• Lung, endometrial,

ovarian cancers• Back pain REDUCTION OF:

• Falls• Smoking• Teen pregnancy• Risky sex• Drug use• Addiction• Suicide

EMOTIONAL CAPITALIMPROVEMENTS IN:

• Fun, enjoyment, satisfaction• Feeling good• Self esteem• Self effi cacy• Body image• Intrinsic motivation for physical activity• MoodPREVENTION/TREATMENT OF:

• Stress• Depression• Anxiety

SOCIAL CAPITALIMPROVEMENTS IN:

• Social norms• Social network/

Positive relationships• Social status/Social commitment• Social inclusion & acceptance• Trust/Teamwork/Collaboration• Civic participation• Gender equality• Equity for persons with disabilities• Crime, juvenile delinquency

& gang participation reduction• Community cohesion• Peace/Understanding/Recovery• Bridging differences (socio economic

status, racial, ethnic, disability, religious, sexual)

• Safety & support

FINANCIAL CAPITALIMPROVEMENTS IN:

• Income• Job success• Productivity/Job performance• Morale/Commitment/TurnoverREDUCTION IN:

• Health care costs• Absenteeism• Presenteeism

INDIVIDUAL CAPITALIMPROVEMENTS IN:

• Activity knowledge and skills• Social skills/Life skills/

Non-cognitive skills• Sportsmanship• Time management• Goal setting• Initiative/Leadership• Honesty/Integrity/Respect/

Responsibility• Enthusiasm/Intrinsic motivation• Commitment/Self discipline/

Self control/Persistence• Assertiveness & courage

INTELLECTUAL CAPITALIMPROVEMENTS IN:

• Educational attainment• School engagement• Processing speed• Executive function/Inhibition/

Mental fl exibility• Memory• Academic performance• Brain structure and function• Concentration/Attention/Impulse control• Learning • ADHD management• Age-related cognitive

decline management

A PRELUDE TO ACTION: WHY NOW? | Designed to Move – 11

Nike, Inc. initiated a multidisciplinary input and validation process with a pool of experts to develop this model, which is informed by more than 500 pieces of published research. The scholarly foundation for this work is further elucidated in Bailey, R., Hillman, C., Arent, S. & Peitpas, A. (2013). “Physical Activity: An Underestimated Investment in Human Capital?” Journal of Physical Activity and Health, 10, 289-308.

© Copyright 2012 by Nike, Inc.

fig 5 ThE huMaN capITal MODElThe comprehensive benefits of physical activity, sports and physical education are underestimated today. This model shows the spectrum of benefits to an individual and economy. Each “capital” refers to a set of outcomes that underpin our well-being and success.


a crITIcal wINDOw The first Ten years of lifeToday, the urgent priority is to break cycles of physical inactivity where they are already deeply entrenched, and prevent them in emerging economies where we still have time. While it’s essential for everyone to be physically active, focusing on children before the age of 10 could change the trajectory for the next generation. Sound too good to be true?

Nature made kids perpetual motion machines for a reason. Starting in infancy, children develop the motor skills that will provide the foundation for their physical activity experiences later on. Children who move often from a young age have better developed motor skills, which positively impact the physical activity experiences they’ll have as they get older.

As they head into adolescence, kids draw the blueprints for their adult lives. Their preferences and motivations—for physical activity or anything else—form during this key developmental phase.

Reaching kids before this developmental moment is a critical key to breaking the cycle of physical inactivity. The benefits will start to accrue early on and, kids who learn to love being active are more likely to grow up to be adults who are active. If that happens, they’ll have hard-playing kids of their own and the positive cycle will take hold.


fig 6 ThE cOMpOuNDING bENEfITS Of phySIcal acTIVITy OVEr a lIfETIME Physical activity perpetuates a prosperous cycle that begins to take hold early in life.

STRONGERECONOMIES

MAY LIVE 5 YEARS LONGER

Compression of Morbidity 1/3 the rate of disability

Kids of active moms are 2x as likely tobe active

1/10 aslikely tobe obese

Active parentsassociated with

active kids

More productiveat work

Up to40% highertest scores

Lowerhealthcosts

Reduced risk of heart disease,

stroke, cancer diabetes

15% morelikely

to go tocollege

7-8% higherannual

earnings

Less smoking,drug use,

pregnancy andrisky sex

EARLY CHILDHOOD ADOLESCENCE ADULTHOOD

PHYSICALLYACTIVE

CHILDREN

Note: complete data and references are available in Designed to Move: A Physical Activity Action Agenda, www.designedtomove.org.


IT’S TIME fOr acTION

arMED wITh aN uNDErSTaNDING Of ThE cOSTS aND cONSEQuENcES Of phySIcal INacTIVITy, IT IS clEar ThE TIME fOr acTION IS NOw. a prOSpErOuS aND hEalThy fuTurE lITErally DEpENDS ON Our abIlITy TO chaNGE ThE currENT TraJEcTOry. DesigneD to Move callS fOr DraMaTIc aND urGENT cOMMITMENT TO INcrEaSE phySIcal acTIVITy lEVElS. SpEcIal EMphaSIS MuST bE placED ON yOuTh, ESpEcIally kIDS uNDEr ThE aGE Of 10. wE MuST alSO fIND wayS TO INTEGraTE phySIcal acTIVITy back INTO Our DaIly lIVES ThrOuGh ThE DESIGN Of Our cITIES, cOMMuNITIES aND buIlT ENVIrONMENT. ThIS IS a pOwErful, prEVENTIVE cOurSE Of acTION, rIpE fOr INNOVaTION, INVESTMENT aND IMpacT ON pOSITIVE huMaN DEVElOpMENT. cOMMITTING TO ONE VISION aND cOOrDINaTING acTION arOuND ThE TwO aSkS IS a crITIcal placE TO STarT. ThE full rEpOrT—aT www.DESIGNEDTOMOVE.OrG—OffErS MOrE cONTExT aND SpEcIfIc IDEaS abOuT hOw TO MakE ThE VISION a rEalITy.


framework for action: ONE VISION, TwO aSkS


wE arE DESIGNED TO MOVE

fuTurE GENEraTIONS ruNNING, JuMpING aND kIckING TO rEach

ThEIr GrEaTEST pOTENTIal

VISION

crEaTE Early pOSITIVE ExpErIENcES fOr chIlDrEN

A generation that enjoys positive

experiences in physical education, sports and physical activity early

in life has the chance to shape the future.

This generation could break cycles of inactivity where they already exist, or prevent them before they start.

INTEGraTE phySIcal acTIVITy INTO EVEryDay lIfE

Economies, cities and cultures

can be shaped and designed

to encourage and enable physical

movement. To ensure a better future

for all, this needs to be the norm.

ASK 1 ASK 2

Master the fundamentals: to support the Asks

crEaTE Early pOSITIVE ExpErIENcES fOr chIlDrEN1. special emphasis on childhood: Before Age 10

2. Design for early Positive experiences in Physical education, sports & Physical Play

3. special emphasis on schools as a Foundation for impact

4. combine resources at the community Level

5. Leverage Digital Platforms

6. invest in & recruit Diverse role models

INTEGraTE phySIcal acTIVITy INTO EVEryDay lIfE7. Design Physical Activity into the Built environment

8. Align sectors that share Goals

9. challenge misaligned incentive structures

10. challenge everyday signals that reinforce the current Norm

ASK 1

ASK 2

MEaSurE• capture Baseline Data

& track and report Population Physical Activity Levels

• measure impact and Outcomes

OpTIMIzE• ensure

universal Access

• Optimize Government and Private/ commercial resources

• Find/innovate New sources of capital

cOMMuNIcaTE• strengthen and

clarify messages, and coordinate Advocacy efforts

• share sound Practices and elevate Bright spots

the full Framework for Action can be accessed at www.designedtomove.org.




activities: what people spend the majority of their time doing

built Environment Settings: That support physical activity in these areas

TraNSpOrTaTION commuting

lEISurErecreation/entertainment

hOMEDomestic Activities

OccupaTIONWorking or studying

OPEN SPACES/ PARKS1 TRANSPORTATION3

TRANSPORTATION3

SCHOOLS4URBAN DESIGN/LAND USE2 BUILDINGS/

WORKPLACES5

OPEN SPACES/ PARKS1 BUILDINGS/

WORKPLACES5URBAN DESIGN/LAND USE2 SCHOOLS4

1 3

3

52

1 52

4

4

OPEN SPACES/ PARKS

TRANSPORTATION

TRANSPORTATION

SCHOOLSURBAN DESIGN/LAND USE

BUILDINGS/WORKPLACES

OPEN SPACES/ PARKS

BUILDINGS/WORKPLACES

URBAN DESIGN/LAND USE

SCHOOLS

more detailed information and references are available in Designed to Move: A Physical Activity Action Agenda, www.designedtomove.org.

fig 7 DESIGNING fOr Early pOSITIVE ExpErIENcESExperts say there are seven factors that play into a great experience for kids.

fig 8 DESIGNING fOr a phySIcally acTIVE buIlT ENVIrONMENTExperts see rethinking the built environment as being a significant and positive way forward.

1. Universal Access: Design for the hardest to reach.

2. Age Appropriate: Six is not sixteen. Make it fit.

3. Dosage & Duration: Getting to optimal.

4. Fun: Let kids be kids.

5. Incentives & Motivation: Make ‘em want it.

6. Feedback to Kids: How am I doing?

7. Teach/ Coach/ Mentor: Make or break. It’s all in the teachers.

Success Factors

• Community Engagement

• Multi-Sector Collaboration

• Accessibility/ Safety as Baseline Determinants of Usage

• Maximized Use of Space

• Universal Access Principles

• Monitoring & Evaluation

a clOSEr lOOk aT ThE aSkS

ASK 1

ASK 2


2

1611

13

3

4

19

14

5

12

7

18

10

9

15

1

8

6

17

GlObal prOGraMS

This is a response to those who say it can’t be done. The organizations and efforts profiled in Designed to Move are already demonstrating otherwise.

who is Doing Great work?

1 special Olympics international unified sports Program

2 miami-Dade

3 Bola Pra Frente

4 Grassroot soccer

5 magic Bus

6 Let me Play

7 Premier League creating chances

8 ciclovias

9 sustrans

10 segundo tempo

11 safe routes to school

12 Portland Bicycle movement

13 exercise is medicine

14 encouraging sport through tax incentives

15 spectators Fuel Participation: Aegon masters & sport relief

16 target: take charge of education

17 Zombies, run!

18 Prison Bonds

19 innovative Partnerships for sport

ASK 1 ASK 2 prOMISING fINaNcING apprOachES

Of the many great examples around the world, Designed to Move: A Physical Activity Action Agenda highlights select case studies within each ask. Access them at www.designedtomove.org.


chaMpIONS fOr acTION

Alliance for a Healthier Generation American Academy of Pediatrics American Alliance for Health, Physical Education, Recreation and Dance

American Alliance forHealth, Physical Education,Recreation and Dance

American College of Sports MedicineActive Living Research

Centro de Estudos do Laboratório de Aptidão Física São Caetano do Sul - CELAFISCS Physical fitness Research Center from São

Caetano do Sul

Ministério das Cidades do Brasil Brazil Ministry of Cities

Ministério das

Cidades

G O V E R N O F E D E R A L

P A Í S R I C O É P A Í S S E M P O B R E Z A

International Society for Physical Activity and Health

International Society for Comparative Physical Education and Sport

首都体育学院 Capital University of Physical

Education and Sports

Marchtaler Group

Marchtaler Group

Fédération Internationale d´ Éducation Physique

International Federation of Physical Education

EY Fundo das Nações Unidas para a Infância, Brasil

United Nations Children’s Fund, Brazil

中国儿童少年基金会 China Children and Teenagers Fund

Centro de Práticas Esportivas – Universidade de São Paulo

Sport Center - University of São Paulo

Change Lab Solutions

International Council for Coaching Excellence

International Council of Sport Science and Physical Education

Partnership for a Healthier America Petrobras Premier League REMS - Rede Esporte pela Mudança Social SSCN - Sport for Social Change Network Brazil

MOVE Associação Brasileira de Artigos Esportivos

MOVE Brazilian Sporting Goods Federation

Ministério do Esporte do Brasil Brazil Ministry of Sport

Ministério do Esporte

Sociedade Brasileira de Atividade Física e Saúde

Brazilian Society of Physical Activity and Health

Serviço Social do Comércio Social Service of Commerce Sector, Brazil

Magic Bus

Magic Bus master logo

4 colour master- offset

SINGLE COLOUR BLACK mb red: 100M/100Y/ 05 Cmb yellow: 20M/100Y/

Grassroot Soccer

International Federation of Adaptive Physical Activity

Embarq

World Federation of the Sporting Goods Industry

Young Foundation, UK

Special Olympics

US Tennis Association

Programa das Nações Unidas para o Desenvolvimento/Brasil

United Nations Development Programme/Brasil

Empoderando vidas. Fortalecendo nações.

Serviço Social da Indústria Social Service for Industry Brazil

Secretaria Municipal de Esporte e Lazer do Rio de Janeiro

Sports and Leisure Secretary of the City Hall of Rio de Janeiro


cO-auThOrS

Designed to Move: A Physical Activity Action Agenda is owned and supported by many contributing organizations.

Architecture for Humanity Association Internationale des Ecoles Superieures d’Education Physique

International Sport & Culture Association

Instituto Trevo Institute Trevo

Deutsche Gesellschaft für Internationale Zusammenarbeit

GIZ

Comitê Paralímpico Brasileiro Brazilian Paralympic Committee

Caixa

Instituto Bola Pra FrenteInstitute Bola Pra Frente

Instituto Ayrton Senna Institute Ayrton Senna

CMYK

ONU-Habitat, Escritório Reginal para América Latina e Caribe

UN-Habitat, Regional Office for Latin America and the Caribbean

Inter-American Development Bank

Laureus Sport for Good Foundation USAJUCCCE Kaiser Permanente

Ciclovias Recreativas

International Association of Physical Education and Sport for Girls and Women

Secretaria Municipal de Educação da Cidade do Rio de Janeiro

Secretary of Education of the Municipality of Rio de Janeiro

中国教育科学研究院体育卫生艺术教育研究中心

Research Center for Physical, Health and Arts Education, National Institute

of Education Sciences

Representação da UNESCO no Brasil UNESCO Brasilia Office

Comitê Olímpico Brasileiro Brazilian Olympic Committee

One World Futbol Project

TM

National Football League Natura NIKE, Inc.

The Association for International Sport for All

Lawn Tennis Association

Safe Routes to School National Partnership

Atletas pelo BrasilAthletes for Brazil

Special Olympics Brasil The Trust for Public Land USAID/BRASILSustransSport & Citizenship

北京大学人文体育研究基地Research Centre for Sport, Society &

Culture, Peking University

Research Centre for Sport,

Society & Culture, Peking University

华东师范大学East China Normal University

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