designed to perfection · 04 market size 2018 2019 2020 2021 2022 2023 20.65 26.91 23.57 35.07...
TRANSCRIPT
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DESIGNED TO PERFECTION
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PROBLEM/OPPORTUNITY
• Dominance of unorganized players in the Customised Home Interiors market.
• Variation in Quality committed and delivered
• Lack of Transparency • Poor 3D Visualisations• Delays in Execution and Delivery• Unexplained Costs
02
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VALUE PROPOSITION
• Better 3D Visualization of Design• Commitment of High Quality• Timely delivery • Transparent Pricing • Technology Platform “WISHBOARD”
• BOQ for material• Error-proofing the
conceptualization to execution
03
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04
MARKET SIZE
2018 2019 2020 2021 2022 2023
20.65
26.91
23.57
35.07
30.72
40.04
Legend: City
# Un-Sold Homes| #Ready to Move-in
Unsold Stock of House & Ready to Move-in Homes-2019
Delhi- NCR 186,710| 23,500
Mumbai219,490 | 22,300
Hyderabad25,960| 4,400
Bengaluru73,340| 12,000
Chennai30,840| 8,800
Kolkata 49,470| 5,400
Pune87,440| 8,600
Rest of India|673210| 85000
India Residential Furniture Market $Bn
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86%
11% 3%
USD 16.5bn
75%
18%
7%
USD 25bn
Home Furnishing Market Share
05
MARKET SIZE
HIG MIG LIG
7,17,000
35,1000
19,82,000
25,000
14,57,000
64,7000
Unorganized
Organized Offline
Online
Cumulative Housing Demand-Supply In Top 8 Cities (2016-20)
FY 2018
FY 2022
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06
HOW IT WORKS?
HOME FURNISHING
SaaS
DESIGNING PROCUREMENT INSTALLATIONPRODUCTION
DESIGNERS RETAILERS SUBSCRIPTIONMANUFACTURERS
B2B
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07
Revenue Model
CUSTOMERENQUIRY
ORDER CONFIRMATION
PROCUREMENT FINALIZATION
FLOOR PLAN
SITE VISIT
DESIGNING
DESIGN FINALIZATION
Day 1
10%
Day 40
40%
Day 75
100%
Payment Schedule
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Digital Marketing
Partnering with Retailers Builders and Real Estate
agents on a revenue share
model
Lead generation through Referrals
08
CUSTOMER ACQUISITION STRATEGY
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09
COMPETITIVE ANALYSIS
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010
MANAGEMENT TEAM
Mahesh ShahCo-Founder
Pratik ShahCo-Founder
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FINANCIAL PROJECTIONS & KEY METRICS
YOY: 46%
FY 2 0 1 7 (A) FY 2 0 1 8 (A) FY 2 0 1 9 (A) Y EAR 1 Y EAR 2 Y EAR 3 Y EAR 4 Y EAR 5
44
201 199 192
216 228
252
276
1 2 3 4 5 6 7 8
New Home Renovation
Customer Orders
44
211 10 12 12
24 24 24
Revenue (in ₹ 000’S)
ARPU-
✓ Year 1: ₹ XX Lacs
✓ Year 5: ₹ XX lacs
5 Years
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CURRENT STATUS, TIMELINE & USE OF FUNDS
Burn Rate : ₹XX Lacs Revenue : ₹XX Lacs
Burn Rate : NIL Revenue : ₹XX Lacs
Pre-Funding
Post Funding
(₹X,XXX)
MarketingTotal
RevenuePersonal
Cost
General & Administration
₹ XX,XXX (₹ XX,XXX)
(₹ X,XXX)
Usage of Funds
✓ Strengthen Technical Setup✓ Create Experience Centers✓ Hire Designers✓ Customer Acquisition
Investment Required- $ XMn
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13
CONTACT
WELFURNBearing No 26-1A, First
Floor 1st Main Road, Industrial Town
Rajajinagar, Bangalore - 560044
www.welfurn.com [email protected] +91-9844317827
ADDRESS WEBSITE E-MAIL CONTACT