designed & built

DESIGNED & BUILT // BY BROOKE CRANE

WHEN YOU ARE MEYOU LEARN TOBUILD A MASTERPIECE OUT OF ABSOLUTELY NOTHING

Copyright ©2013 All Rights Reserved

No part of this publication may be reproduced, stored in a retrieval sys-tem or transmitted in any form by any means, without express permission of Brooke Crane.

Brooke [email protected]

Academy of Art UniversitySchool of Graphic Design79 New MontgomerySan Francisco, Ca

COLOPHON //

Course // PortfolioInstructor // Mary Scott

Title // Built by Brooke

Printer // Giant HorseBinder // Key Binding

Typefaces // Din, Din NextCamera // Canon Rebel XISoftware // Adobe Suite CS6Photography // Brooke Crane

Cowgirl Creamerypage 59

PROJECT 01 //

00 //TABLE OF CONTENTS

Moonlight Prewerypage 21

PROJECT 02 //

Oujia Boardpage 45

PROJECT 04 //

Blending BarriersWorldline Paper Promotionpage 31

PROJECT 03 //

Id, Ego & Super EgoFF Nexus Font Promotion

page 09

PROJECT O5 //

Paradox ProjectDesign for a Cause

page 69

PROJECT 06 //

WalgreensCornerstone, Dixon, Eight & Uptown

page 79

PROJECT 07 //

Creatively InsaneTed Talk Promotionpage 115

PROJECT 08 //

Glissade Snowboardspage 125

PROJECT 09 //

Sushi Bistropage 137

PROJECT 10 //

WHEN YOU ARE THE DESIGNER,YOU MUST BECOME A PARTOF EVERY PROJECT, YOU MUST ALLOW YOURSELF TO BE COMPLETELY CONSUMED

SOLUTION //By using the Sans, Serif, and Mix faces of FF Nexus, the three parts of the self (Id, Ego & Super Ego) can be easily understood and explained. By using a literal comparison (fac-es within a font family) and juxtaposing it with a more abstract idea (philosophy of the self), it provides readers with a more level playing field when it comes to trying to understand the mind and human nature in general.

OBJECTIVE //To attempt to understand how the

human mind works in terms of con-scious and unconscious mind and

the idea of the “self,” and use it in a way to explain the relationship of the

FF Nexus typeface.

TIME FRAME // SUMMER 2012

COLLATERAL //1 CONCEPT BOOK

1 SPECIMEN BOOK3 MAILER CARDS

4 WEB PAGES1 POSTER

PROJECT// 01ID, EGO & SUPEREGO

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PROJECT: ID, EGO & SUPER EGO: FF NEXUS SPECIMEN // CLASS: TYPOGRAPHY 4 // INSTRUCTOR: ARIEL GREY

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WHEN YOU ARE THE DESIGNER, YOU MUST ALSO BETHE GENIUS BEHIND THE MAGIC, BE A MASTER OF THE TRADE

OBJECTIVE // To create packaging that promotes the laid-back, yet passionate beer

crazy attitude of Moonlight Brewery.

SOLUTION // By using illustrations with some extreme personality and materials that supported the hand-crafted feel, I was able to embody the ambiance of Moonlight Brewery and all that they stand for and represent.

TIME FRAME // SPRING 2012

COLLATERAL //1 SIX-PACK

2 GROWLERS6 PINT BEERS

PROJECT// 02MOONLIGHT BREWERY

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PROJECT: MOONLIGHT BREWERY // CLASS: PACKAGING 3 // INSTRUCTOR: CHRISTINE GEORGE

B

REWER

Y

B

REWER

Y

BREWER Y

MOONLIGHT BREWER Y


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WHEN YOU ARE THE DESIGNER, YOU MUST BUILD RELATIONSHIPS,LEARN WHAT MAKES PEOPLE TICK, CREATE MEANINGFULCONNECTIONS BETWEEN PEOPLE, IDEAS, AND THINGS

SOLUTION //In order to connect people to the Worldline paper line, it only seems natural to show them the worldline that they already participate in each and every day. By creating a series of peices that show people from cultures in polar opposite places (literally), I was able to create a sense of unity through diversity.

OBJECTIVE // To express the idea of unity through

diversity that creates the “Worldline” though every culture that exists today. By presenting consumers with an idea

that related to everyone, no matter your age, race, culture, etc, you create a more

personal connection.


COLLATERAL //1 SWATCH BOOK

1 POSTER1 BOOK

PROJECT// 03WORLDLINE PAPER

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PROJECT: WORLDLINE PAPER BY GMUND // CLASS: TYPOGRAPHY 3 // INSTRUCTOR: ARIEL GREY

uniting the world one connection at a time


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خملممتجنجتےگژپٹچ ک خملممتجنجتےگژپٹچ ک لنآلال�آ لایرئلمم لنآلال�آلایر ئ لنآلال�آ لایرئلمم لنآلال�آلایر ئ

ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجت

پ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹ بةذخال�آلایرئخملممتجنجتےگژپٹچک بةذخال�آلایرئخملممتجنجتےگژپٹچککپ٨٧٩ ٹعظطئبةذخ ٹ٢٥٤فعظطئکپ٨٧٩ ٹعظطئبةذخ ٹ٢٥٤فعظطئتےگژپٹچکپ٧٩ال�آلایرئخملممتجتےگژپٹچکپ٧٩ال�آلایرئخملممتج عظطئبةذخ لنآلال�آلایرئخملم متجنج عظطئبةذخ لنآلال�آلایرئخملم متجنج

٢٥٤ظطئبةذخ ےگژپٹچ کپ٢٥٤٢٥٤٧٩ظطئبةذخ ےگژپٹچ کپ٢٥٤٧٩لایرئخملممتجنجتےگژپٹچکپ٨٧٩ٹلایرئخملممتجنجتےگژپٹچکپ٨٧٩ٹ ظطئبةذخ ٢فعظ طئبةذخ تجننآلال�آ ظطئبةذخ ٢فعظ طئبةذخ تجننآلال�آ

لممتجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤فع لممتجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤فع پ٨٧٩ٹ٥٤ لنآلال�آلایرئخم پ٨٧٩ٹ٥٤ لنآلال�آلایرئخم خملممتجنجتےگژپٹچ ک

لنآلال�آ لایرئلمم لنآلال�آلایر ئ لنآلال�آ لایرئلمم لنآلال�آلایر ئ ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ

چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجت چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجتچکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹچکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹ بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹ بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹٹچکپ٨٧٩ ٹعظطئبةذخ ٹ٢٥٤فعظطئٹچکپ٨٧٩ ٹعظطئبةذخ ٹ٢٥٤فعظطئژپٹچکپ٧٩ال�آلایرئخملممتجنجتےگژپژپٹچکپ٧٩ال�آلایرئخملممتجنجتےگژپ عظطئبةذخ لنآلال�آلایرئخملم متجنجتےگ عظطئبةذخ لنآلال�آلایرئخملم متجنجتےگ

٢٥٤ظطئبةذخ ےگژپٹچ کپ٢٥٤٢٥٤٧٩ظطئبةذخ ےگژپٹچ کپ٢٥٤٧٩لایرئخملممتجنجتےگژپٹچکپ٨٧٩ٹلایرئخملممتجنجتےگژپٹچکپ٨٧٩ٹ ظطئبةذخ ٢فعظ طئبةذخ تجننآلال�آ ظطئبةذخ ٢فعظ طئبةذخ تجننآلال�آ

لممتجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤فع لممتجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤فع پ٨٧٩ٹ٥٤ لنآلال�آلایرئخم پ٨٧٩ٹ٥٤ لنآلال�آلایرئخم خملممتجنجتےگژپٹچ ک خملممتجنجتےگژپٹچ ک

لنآلال�آ لایرئلمم لنآلال�آلایر ئ لنآلال�آ لایرئلمم لنآلال�آلایر ئ ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ

چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجت چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجتچکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹچکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹ بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹ بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹٹچکپ٨٧٩ ٹعظطئبةذخ ٹ٢٥٤فعظطئژپٹچکپ٧٩ال�آلایرئخملممتجنجتےگژپژپٹچکپ٧٩ال�آلایرئخملممتجنجتےگژپ عظطئبةذخ لنآلال�آلایرئخملم متجنجتےگ عظطئبةذخ لنآلال�آلایرئخملم متجنجتےگ

٢٥٤ظطئبةذخ ےگژپٹچ کپ٢٥٤٢٥٤٧٩ظطئبةذخ ےگژپٹچ کپ٢٥٤٧٩لایرئخملممتجنجتےگژپٹچکپ٨٧٩ٹلایرئخملممتجنجتےگژپٹچکپ٨٧٩ٹ ظطئبةذخ ٢فعظ طئبةذخ تجننآلال�آ

لممتجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤فع لممتجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤فع کپ٨٧٩ٹ٥٤ لنآلال�آلایرئخم کپ٨٧٩ٹ٥٤ لنآلال�آلایرئخم

لایرئلمم لنآلال�آلایرئ خملممتجنجتےگژپٹچ لایرئلمم لنآلال�آلایرئ خملممتجنجتےگژپٹچ ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ لنآلال�آ ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ لنآلال�آ چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجت چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجتچکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹچکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹ بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹ بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹ

کپ٨٧٩ ٹعظطئبةذخ ٹ٢٥٤فعظطئکپ٨٧٩ ٹعظطئبةذخ ٹ٢٥٤فعظطئکپ٧٩ال�آلایرئخملممتجنجتےگژپٹچکپ٧٩ال�آلایرئخملممتجنجتےگژپٹچ

لنآلال�آلایرئخملم متجنجتےگژپٹچ لنآلال�آلایرئخملم متجنجتےگژپٹچ ےگژپٹچ کپ٢٥٤٧٩ عظطئبةذخ ےگژپٹچ کپ٢٥٤٧٩ عظطئبةذخ

تجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤ظطئبةذخ تجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤ظطئبةذخپٹچکپ٨٧٩ٹ٢٥٤ظطئبةذخننآلال�آلایرئخملممتجنجتےگژ ظطئبةذخ ٢فعظ طئبةذخ تج ظطئبةذخ ٢فعظ طئبةذخ تج

لممتجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤فع لممتجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤فعئبةذخ لنآلال�آلایر ئخ٨٧ ٢ لئخمتجنجتئبةذخ لنآلال�آلایر ئخ٨٧ ٢ لئخمتجنجت

چکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگعظطچکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگعظط بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹ

پٹچکپ٨٧٩ٹ٢٥٤ظطئبةذخننآلال�آلایرئخملممتجنجتےگژ

بةذخال�آلایرئخملممتجنجتےگژپٹچکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹ



بةذخال�آلایرئخملممتجنجتےگژپٹچککپ٨٧٩ ٹعظطئبةذخ ٹ٢٥٤فعظطئ

پ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹ بةذخال�آلایرئخملممتجنجتےگژپٹچک بةذخال�آلایرئخملممتجنجتےگژپٹچککپ٨٧٩ ٹعظطئبةذخ ٹ٢٥٤فعظطئکپ٨٧٩ ٹعظطئبةذخ ٹ٢٥٤فعظطئ

بةذخال�آلایرئخملممتجنجتےگژپٹچک بةذخال�آلایرئخملممتجنجتےگژپٹچک

ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ لنآلال�آ ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ لنآلال�آ ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ لنآلال�آ چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجت چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجتچکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹ

ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ لنآلال�آ ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ لنآلال�آ ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ لنآلال�آ لایرئلمم لنآلال�آلایرئ خملممتجنجتےگژپٹچ ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ لنآلال�آ چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجت ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ لنآلال�آ چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجتچکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹ

لایرئلمم لنآلال�آلایرئ خملممتجنجتےگژپٹچ ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ لنآلال�آ چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجت

عظطئبةذخ لنآلال�آلایرئخملم متجنجتےگ٢٥٤ظطئبةذخ ےگژپٹچ کپ٢٥٤٧٩

عظطئبةذخ لنآلال�آلایرئخملم متجنجتےگ٢٥٤ظطئبةذخ ےگژپٹچ کپ٢٥٤٧٩لایرئخملممتجنجتےگژپٹچکپ٨٧٩ٹ

عظطئبةذخ لنآلال�آلایرئخملم متجنجتےگ٢٥٤ظطئبةذخ ےگژپٹچ کپ٢٥٤٢٥٤٧٩ظطئبةذخ ےگژپٹچ کپ٢٥٤٢٥٤٧٩ظطئبةذخ ےگژپٹچ کپ٢٥٤٧٩



خملممتجنجتےگژپٹچ ک خملممتجنجتےگژپٹچ ک خملممتجنجتےگژپٹچ ک لنآلال�آ لایرئلمم لنآلال�آلایر ئ

collegamentocollegamento بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹ

collegamento بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹ بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹ

collegamento بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹٹچکپ٨٧٩ ٹعظطئبةذخ ٹ٢٥٤فعظطئcollegamentoٹچکپ٨٧٩ ٹعظطئبةذخ ٹ٢٥٤فعظطئٹچکپ٨٧٩ ٹعظطئبةذخ ٹ٢٥٤فعظطئcollegamentoٹچکپ٨٧٩ ٹعظطئبةذخ ٹ٢٥٤فعظطئژپٹچکپ٧٩ال�آلایرئخملممتجنجتےگژپcollegamentoژپٹچکپ٧٩ال�آلایرئخملممتجنجتےگژپژپٹچکپ٧٩ال�آلایرئخملممتجنجتےگژپcollegamentoژپٹچکپ٧٩ال�آلایرئخملممتجنجتےگژپ

tilslutningےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ tilslutningےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجتtilslutning چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجت

پ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹtilslutning

پ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹspojeníspojeníےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ spojeníےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ spojeníےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ

چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجتspojení چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجت چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجتspojení چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجتپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹ

spojeníپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹ

spojeníپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹ

connexionconnexionےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ connexionےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ connexionےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجتconnexion چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجت چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجتconnexion چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجت

verbindungverbindungلایرئخملممتجنجتےگژپٹچکپ٨٧٩ٹverbindungلایرئخملممتجنجتےگژپٹچکپ٨٧٩ٹلایرئخملممتجنجتےگژپٹچکپ٨٧٩ٹverbindungلایرئخملممتجنجتےگژپٹچکپ٨٧٩ٹ ظطئبةذخ ٢فعظ طئبةذخ تجننآلال�آverbindung ظطئبةذخ ٢فعظ طئبةذخ تجننآلال�آ ظطئبةذخ ٢فعظ طئبةذخ تجننآلال�آverbindung ظطئبةذخ ٢فعظ طئبةذخ تجننآلال�آ

لممتجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤فعverbindung لممتجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤فع لممتجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤فعverbindung لممتجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤فع

ceangalceangal تجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤ظطئبةذخ

ceangal تجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤ظطئبةذخ تجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤ظطئبةذخ

ceangal تجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤ظطئبةذخ

پٹچکپ٨٧٩ٹ٢٥٤ظطئبةذخceangalپٹچکپ٨٧٩ٹ٢٥٤ظطئبةذخپٹچکپ٨٧٩ٹ٢٥٤ظطئبةذخceangalپٹچکپ٨٧٩ٹ٢٥٤ظطئبةذخننآلال�آلایرئخملممتجنجتےگژceangalننآلال�آلایرئخملممتجنجتےگژننآلال�آلایرئخملممتجنجتےگژceangalننآلال�آلایرئخملممتجنجتےگژ ظطئبةذخ ٢فعظ طئبةذخ تج

ceangal ظطئبةذخ ٢فعظ طئبةذخ تج ظطئبةذخ ٢فعظ طئبةذخ تج

ceangal ظطئبةذخ ٢فعظ طئبةذخ تج

خملممتجنجتےگژپٹچ ک لنآلال�آ لایرئلمم لنآلال�آلایر ئ خملممتجنجتےگژپٹچ ک پ٨٧٩ٹ٥٤ لنآلال�آلایرئخم خملممتجنجتےگژپٹچ ک

свържетеچکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹсвържетеچکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹ بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹсвържете بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹٹچکپ٨٧٩ ٹعظطئبةذخ ٹ٢٥٤فعظطئ

свържетеٹچکپ٨٧٩ ٹعظطئبةذخ ٹ٢٥٤فعظطئ

conectarseلممتجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤فع conectarseلممتجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤فع ئبةذخ لنآلال�آلایر ئخ٨٧ ٢ لئخمتجنجتconectarseئبةذخ لنآلال�آلایر ئخ٨٧ ٢ لئخمتجنجت

kytkeäkytkeäچکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگعظط

kytkeäچکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگعظطچکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگعظط

kytkeäچکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگعظط بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹkytkeä بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹ بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹkytkeä بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹ

conectarconectarپ٨٧٩ٹ٥٤ لنآلال�آلایرئخم conectarپ٨٧٩ٹ٥٤ لنآلال�آلایرئخم پ٨٧٩ٹ٥٤ لنآلال�آلایرئخم conectarپ٨٧٩ٹ٥٤ لنآلال�آلایرئخم خملممتجنجتےگژپٹچ کconectar خملممتجنجتےگژپٹچ ک خملممتجنجتےگژپٹچ کconectar خملممتجنجتےگژپٹچ ک

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خملممتجنجتےگژپٹچ ک لنآلال�آ لایرئلمم لنآلال�آلایر ئ

ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ

پ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹ بةذخال�آلایرئخملممتجنجتےگژپٹچککپ٨٧٩ ٹعظطئبةذخ ٹ٢٥٤فعظطئتےگژپٹچکپ٧٩ال�آلایرئخملممتج عظطئبةذخ لنآلال�آلایرئخملم متجنج

٢٥٤ظطئبةذخ ےگژپٹچ کپ٢٥٤٧٩لایرئخملممتجنجتےگژپٹچکپ٨٧٩ٹ ظطئبةذخ ٢فعظ طئبةذخ تجننآلال�آ

لممتجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤فع پ٨٧٩ٹ٥٤ لنآلال�آلایرئخم خملممتجنجتےگژپٹچ ک

لنآلال�آ لایرئلمم لنآلال�آلایر ئ ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ

چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجتچکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹ

ٹچکپ٨٧٩ ٹعظطئبةذخ ٹ٢٥٤فعظطئژپٹچکپ٧٩ال�آلایرئخملممتجنجتےگژپ عظطئبةذخ لنآلال�آلایرئخملم متجنجتےگ


لممتجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤فع پ٨٧٩ٹ٥٤ لنآلال�آلایرئخم خملممتجنجتےگژپٹچ ک

لنآلال�آ لایرئلمم لنآلال�آلایر ئ ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ

چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجتچکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹ بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹ

ژپٹچکپ٧٩ال�آلایرئخملممتجنجتےگژپ عظطئبةذخ لنآلال�آلایرئخملم متجنجتےگ


لممتجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤فع کپ٨٧٩ٹ٥٤ لنآلال�آلایرئخم

لایرئلمم لنآلال�آلایرئ خملممتجنجتےگژپٹچ ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ لنآلال�آ چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجتچکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹ بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹ

کپ٨٧٩ ٹعظطئبةذخ ٹ٢٥٤فعظطئکپ٧٩ال�آلایرئخملممتجنجتےگژپٹچ

لنآلال�آلایرئخملم متجنجتےگژپٹچ ےگژپٹچ کپ٢٥٤٧٩ عظطئبةذخ

تجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤ظطئبةذخپٹچکپ٨٧٩ٹ٢٥٤ظطئبةذخننآلال�آلایرئخملممتجنجتےگژ ظطئبةذخ ٢فعظ طئبةذخ تج

لممتجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤فعئبةذخ لنآلال�آلایر ئخ٨٧ ٢ لئخمتجنجت

چکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگعظط بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹ

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亶亂乾亂乾乶



亶亂乾亂乾乶

亶亂乾乭亭京享亶亂乾乶亶亂乾乭亭京享亶亂乾乶亶亂乾乭亭京享亶亂乾乶亶亂乾乭亭京享亶亂乾乶




亶亂乾乭亭京享亶亂乾乶亶亂乾乭亭京享亶亂乾乶亶亂乾乭亭京享亶亂乾乶亶亂乾乭亭京享亶亂乾乶亶亂乾乭亭京享亶亂乾乶亶亂乾乭亭京享亶亂乾乶亶亂乾乭亭京享亶亂乾乶

亶亂乾亂乾乶亶亂乾亂乾乶亶亂乾亂乾乶亶亂乾亂乾乶

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亶亂乾乭亹佛亶亂乾亹佛亶亂乾乭亹佛亶亂乾亹佛亶亂乾乭亹佛亶亂乾亹佛

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亶亂乾亂乾乶亶亂乾亂乾乶亶亂乾亂乾乶



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亶亂乾亂乾乶

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ننآلال�آلایرئخملممتجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤ظطئبةذخننآلال�آلایرئخملممتجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤ظطئبةذخننآلال�آلایرئخملممتجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤ظطئبةذخننآلال�آلایرئخملممتجنجتےگژ

پ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹ بةذخال�آلایرئخملممتجنجتےگژپٹچکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹ

بةذخال�آلایرئخملممتجنجتےگژپٹچک

ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ لنآلال�آ ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ لنآلال�آ ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ لنآلال�آ چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجت ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ لنآلال�آ چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجت ےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ لنآلال�آ چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجت

عظطئبةذخ لنآلال�آلایرئخملم متجنجتےگ٢٥٤ظطئبةذخ ےگژپٹچ کپ٢٥٤٢٥٤٧٩ظطئبةذخ ےگژپٹچ کپ٢٥٤٧٩لایرئخملممتجنجتےگژپٹچکپ٨٧٩ٹ

عظطئبةذخ لنآلال�آلایرئخملم متجنجتےگ عظطئبةذخ لنآلال�آلایرئخملم متجنجتےگ عظطئبةذخ لنآلال�آلایرئخملم متجنجتےگ عظطئبةذخ لنآلال�آلایرئخملم متجنجتےگ٢٥٤ظطئبةذخ ےگژپٹچ کپ٢٥٤٧٩

عظطئبةذخ لنآلال�آلایرئخملم متجنجتےگ عظطئبةذخ لنآلال�آلایرئخملم متجنجتےگ٢٥٤ظطئبةذخ ےگژپٹچ کپ٢٥٤٧٩

عظطئبةذخ لنآلال�آلایرئخملم متجنجتےگ٢٥٤ظطئبةذخ ےگژپٹچ کپ٢٥٤٧٩لایرئخملممتجنجتےگژپٹچکپ٨٧٩ٹ

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collegamento بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹ

collegamento بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹٹچکپ٨٧٩ ٹعظطئبةذخ ٹ٢٥٤فعظطئcollegamentoٹچکپ٨٧٩ ٹعظطئبةذخ ٹ٢٥٤فعظطئژپٹچکپ٧٩ال�آلایرئخملممتجنجتےگژپcollegamentoژپٹچکپ٧٩ال�آلایرئخملممتجنجتےگژپ

tilslutningےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ tilslutningےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجتtilslutning چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجت

پ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹtilslutning

پ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹ

connexionےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ connexionےگژپٹچکپ٨٧٩ٹ٢٥٤طئبةذخ چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجتconnexion چک٢فعظطئبةذخ لنآلال�آلایر ئخمتجنجت

conexiónپ٨٧٩ٹ٥٤ لنآلال�آلایرئخم conexiónپ٨٧٩ٹ٥٤ لنآلال�آلایرئخم خملممتجنجتےگژپٹچ کconexión خملممتجنجتےگژپٹچ ک

لنآلال�آ لایرئلمم لنآلال�آلایر ئ

پ٨٧٩ٹ٥٤ لنآلال�آلایرئخم خملممتجنجتےگژپٹچ ک

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свържетеچکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹсвържетеچکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگژپٹ بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹсвържете بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹٹچکپ٨٧٩ ٹعظطئبةذخ ٹ٢٥٤فعظطئ

свържетеٹچکپ٨٧٩ ٹعظطئبةذخ ٹ٢٥٤فعظطئ

conectarseلممتجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤فع conectarseلممتجنجتےگژپٹچکپ٨٧٩ٹ٢٥٤فع ئبةذخ لنآلال�آلایر ئخ٨٧ ٢ لئخمتجنجتconectarseئبةذخ لنآلال�آلایر ئخ٨٧ ٢ لئخمتجنجت

kytkeäچکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگعظط

kytkeäچکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگعظطσυνδεθείτε بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹkytkeä بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹچکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگعظط

συνδεθείτεچکپ٨٧٩ٹ٥٤ل�آلایرئخمتجنجتےگعظط بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹσυνδεθείτε بةذخ لنآلال�آلایرئخملممتجنجتےگژپٹ

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WHEN YOU ARE THE DESIGNER,YOU MUST BE OPEN,YOU MUST BE WILLING TO TRY NEW THINGS, YOU MUST BELIEVE THAT EVERYTHING IS A LEARNING EXPERIENCE

SOLUTION //By creating a board that does not rep-

licate the standard layout created by Has-boro games, I was able to evoke a feeling

of authenticity. With the use of different languages, numerals, and communication

terms and symbols, I was able to create a board that was more "worldly" and that

could bridge communication across all types of people and cultures.

OBJECTIVE //To create packaging and layout for a game that evokes the spiri-tual side in the people who play it. To touch the adventurous mystery locked away in the back of every person's mind.


COLLATERAL //1 GAME BOARD1 PLANCHETTE1 SET OF RULES1 BOX

PROJECT// 04OUIJA BOARD

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PROJECT: OUIJA BOARD // CLASS: PACKAGING 3 // INSTRUCTOR: CHRISTINE GEORGE

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WHEN YOU ARE THE DESIGNER,YOU MUST FIND WAYS TO REINVENT THE PAST, YOU MUST CREATE SOMETHING NEWWHILE STILL HOLDING ONTO THE AUTHENTICITY OF THE PAST

SOLUTION // By taking advantage of the

persona that these proud women radiate and combining it with the hand-crafted feel, I was

able to embody cheese-crazed Cowgirl Creamery and all that they stand for and represent.


COLLATERAL //1 SIX-PACK2 GROWLERS6 PINT BEERS

PROJECT// 05COWGIRL CREAMERY

OBJECTIVE //To create packaging that

would support a brand with such a loud and exciting

personality, while still staying true their heritage.

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PROJECT: COWGIRL CREAMERY // CLASS: PACKAGING 2 // INSTRUCTOR: CHRISTINE GEORGE

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WHEN YOU ARE THE DESIGNER,YOU MUST TRUELY BELIEVE IN THE MESSAGES YOU REPRESENT, YOU MUST BE THE ONE TO START THE CHANGE

SOLUTION //By using simple artwork, I was able to create a poster series and promotional media that is easy to understand and that promotes an extremely obvious message. People from all ages, races, and social classes can relate to the cause and in turn use it at a tool to help them accept the life they live or to motivate them to make the changes that are necessary to change it.

OBJECTIVE //To use promotional media to

support a cause in a way that inspires and motivates people, and encourages them to make

positive life changes.


COLLATERAL //1 BROCHURE

3 POSTER SERIES4 PAGE WEBSITE

1 IPHONE APP1 CAMERA

PROJECT// 06PARADOX OF TODAY

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PROJECT: PARADOX OF TODAY // CLASS: PRINT 2 // INSTRUCTOR: NICOLE FLORES

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Text Calendar Photos Camera

YouTube Stocks Maps Weather

Clock Calculator Notes Settings

iTunes App Store Sushi Bistro

Phone Mail Maps iPod

NEW PICTURES

Forums Events Photos Contact

POST A PICTURE

ARCHIVED PICTURES





iTunes App Store Paradox





Phone Mail Maps iPodForums Events Photos Contact

NEW PICTURES






NEW PICTURES


POST A PICTURE

ARCHIVED PICTURES






YouTube Stocks Maps Weather YouTube Stocks Maps Weather









Clock Calculator Notes Settings Clock Calculator Notes Settings Clock Calculator Notes Settings






NEW PICTURES







NEW PICTURES


POST A PICTURE

ARCHIVED PICTURES











NEW PICTURES






NEW PICTURES


POST A PICTURE

ARCHIVED PICTURES











NEW PICTURES

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WHEN YOU ARE THE DESIGNER, YOU MUST LEARN TO COLLABORATE WITH OTHER PEOPLE, MUST KNOW WHEN TO HOLD YOUR GROUND & WHEN IT'S TIME TO LET GO OF YOUR IDEAS

OBJECTIVE //To work with a group on a

redesign of Walgreens where we create brands that are appro-

priate for the consumer but that elevate the company to a higher

level and price point.

SOLUTION //By working in a team enviornment, I was able to truely see the magic of collaboration. While we are all creative minds and could have attempted this porject in a number of different ways, working together led to possibiities that we would never have imagined on our own. With four creatives working on one idea, we were able to transform Walgreens from a simple cornerstore into a one-stop-shop that would be popular among a much wider demo-graphic than they currently occupy.

TIME FRAME // FALL 2012

COLLATERAL //4 BRANDS:

CORNERSTONEUPTOWN

EIGHTDIXON

PROJECT// 07WALGREENS

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PROJECT: WALGREENS // CLASS: PACKAGING 4 // INSTRUCTOR: MICHAEL OSBOURNE

OBJECTIVE //To create an evolutionary design that would both intrigue a new consumer market, yet still represent the autenticity that the current Walgreens customers know and love.


SOLUTION //Cornerstone is the brand that best rep-resents Walgreens current consumers, it is straight forward and covers everyday products that all shoppers will buy.

SOLUTION //Uptown is a private brand that will attract people who are stylish yet need affordable products. This brand has a sophistication that the rest of the store is lacking.

SOLUTION //Dixon is the brand that is geared towards men, which is a demographic that is normally not targeted. For once, men will have the need to go to Walgreens for their favorite product. This is a brand that feels cool and is actually priced affordably.

SOLUTION //Eight is a private brand that oozes luxury while still following the ever-prevelant "or-ganic" trend. People can treat themselves to a healthier lifestyle and feel relaxed about their experience and the price point.

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WHEN YOU ARE THE DESIGNER,YOU MUST BE WILING TO LET YOURSELF GET LOST IN THE MADNESS OF BEING ARTISTIC, ALLOW THINGS TO GET A LITTLE CRAZY

SOLUTION //By juxtaposing famous artists with scientific facts, I am able to explain the links between mentally insane people and artistic genius. By pre-senting ideas in new, unvonventional ways, it is easy to show the positive side of exploiting these otherwise taboo subjects.

OBJECTIVE //To create a promotional campaign

that supports the study and education of the mentally disabled and promotes

acceptance of this commonly misun-derstood part of society.

TIME FRAME // FALL 2011

COLLATERAL //3 POSTER SERIES

1 BROCHURE4 PAGE WEBSITE

PROJECT// 08TED CONFERENCE

PROJECT: TED CONFERENCE // CLASS: PRINT 1 // INSTRUCTOR: MEGUMI

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WHEN YOU ARE THE DESIGNER, YOU MUST HAVE NO FEAR OF FAILURE, MUST LOOK AT DOWNFALL AS AN OPPORTUNITY TO RISE EVEN HIGHER

SOLUTION //With use of a logo and wordmark, I was

able to give Glissade Snowboards an identity that both repsresents their love for nature

and quality products while elevating them into a category that would allow them to stand out

against other extreme sport companies.

OBJECTIVE //To create a brand identity that can

carry this up-and-coming brand into the competitive snowboarding

market in a way that will set it apart from its competitors.

TIME FRAME // SUMMER 2012

COLLATERAL //1 CONCEPT BOOK1 SPECIMEN BOOK3 MAILER CARDS4 WEB PAGES1 POSTER

PROJECT// 09GLISSADE

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PROJECT: GLISSADE SNOWBOARDS // CLASS: IDENTITY 2 // INSTRUCTOR: ANDREW CAMBOURIS

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WHEN YOU ARE THE DESIGNER,YOU MUST FIRST LEARN HOW TO FOLLOW THE RULES, AND THEN REMEMBER THAT BREAKING THEM IS EVEN HARDER

OBJECTIVE // To create an identity that will

better represent the eccenttric brand that Sushi Bistro has become .

SOLUTION // By giving Sushi Bistro a facelift and updating thier current logo with something that is more relevant to the company, it has transformed into something that is both intriguing and appetizing at the same time.


COLLATERAL //BRAND GUIDELINES

15 APPLICATIONSWEBSITE, APPS

PROJECT// 10SUSHI BISTRO

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PROJECT: SUSHI BISTRO // CLASS: IDENTITY 2 // INSTRUCTOR: ANDREW CAMBOURIS

SUSHIBISTRO

SUSHIBISTRO

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SUSHI BISTRO

x

7 x

5.5 x

10 x

SUSH IBISTRO

SUSH I

SUSHI

SUSH

ISUSH

I

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SUSHI BISTRO






SUSHIBISTRO

Something Unique // Sushi Sashami

Menus Locations Contact Reviews

Signature Rolls // Vegetarian // Classic

Small Plates // Dinner // Noodle Soups

Sides // Extras

Sake Time


SUSHI BISTRO

Welcome to Sushi Bistro!

With two well designed locations in San Fran-cisco, California, we have grown into a sushi house that offers everything from classic rolls to the most eccentric combinations. An excel-lent value for money. Sushi Bistro is still a hit after several years.

The restaurant sits on a quiet block in the inner Richmond, where a young and boister-ous clientele fills the sunny room’s closely clustered tables. Unique rolls are the main draw here. Expertly done, these signature offerings take on a pleasing Latino and Carib-bean twist. Names reflect the chef’s sense of humor, as in the Magic Mushroom (chopped salmon and yellowtail mixed with macadamia pesto and topped with mushrooms, the flash-fried); and the Monster-in-Laws (chopped

spicy albacore, cucumber, and green onion topped with yellowtail, jalapeno, and ponzu sauce). Pleasure-seeking purists will be equally satisfied by the relatively large por-tions of sashimi and nigiri.

ABOUT US

MENUS

LOCATIONS

HOURS

CONTACT INFO

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Jim Brantley

45 Pier Box 2

San Francisco, Ca 94133

March 28th, 2012

Dear Jim:

Sushi Bistro has been doing business with sinc e we opened in 2005.

Because we have had a positi ve experience over the years, we would like to

continue to buy wholesale from you when we open our third store.

Starting in June 2012 w e would like to increase our order by 25 percent,

Please allow this number to change, as we are expecting business t o mirrow

that of our current locations. If y ou can meet these requirements, we can

discuss delivery orders to the new locations.

Please contact me if you have any questions about our c ompany or request,

please feel free to contact me at any time

Sincerely,

Dave Lau

Sushi Bistro

Owner

2395 BALBOA STREET

SAN FRANCISCO, CA

OWNER [ DAVE L AU]

[T ]415.223.5 74 4

[F]415.223.5 74 5SUSHIBISTR O. CO M

SUSHIBISTRO

JIM BRANTLEY

45 PIER B OX 2

SAN FRANCISC O, CA 94 133

SUSHIBISTRO

2395 BALBOA S TREET

SAN FRANCISCO, CA

OWNER [DAVE LAU]

PAGE [143/ 85]


all of the amazing creative & inspiring people that I have been surrounded by on this long journey & to the people that will continue to help me grow as an artist and person

HERE'S TO //

SPECIAL THANKS TO //

my family for accepting the creative insanity that I live by

my friends for sticking around when I always put my school life before them

my aau peers for being the only people in my life who can understand what it is like to live the life of an art school student & for keeping me motivated when all I wanted to do was give up

the teachers who have given me a reason to persevere & ahown me where graphic design can take me: christine george, david hake, darryl haden, tom mcnulty, megu-mi, ariel grey, andrew cambouris, micheal osbourne & mary scott


designed & built

Documents

brooke cranepage

ego superegopage

ff nexus specimen class

self id

ff nexus typeface

ariel greydesigned

mix faces of ff nexus

human mind