>For every man/woman there exists a bait which he/she cannot resist swallowing - Nietzsche

DesignBait is a multi-dimensional design

and innovation consultancy. Our

constant endeavor is to enrich lives by

improving the qualitative experience of a

designed product or service while

operating within the dynamics of

zeitgeist, cultures and markets.

THE COMPANY

THE BAIT

Any decision to undertake a design

activity often starts with a creative

'idea', a design 'instinct' that starts

tingling oft a mere suggestion, while

the brain sparking possibilities, gears

up for the adrenalin, turning stray

opportunity into a great design - a

great experience.great experience.

THE BEHAVIOUR

Why do individuals react in a

specific manner?

Each of us is a part of a microcosm

that reflects our own personal

experiences, cultural envrionment,

abilities and flaws.

At DesignBait we study these patterns At DesignBait we study these patterns

when trying to create solutions that

can best benifit the personal

experience of the people for whom they

are being designed.

THE USER

As designers we put ourselves in the

shoes of the user in order to comprehend

their environment and specific needs

within the given context.

At designbait the user is an active

participant of the design process.

CONTRIBUTE > DEBATE > CREATE

Ehnographic Research

Market Intelligence

Trend Forecast

Future Mapping

Design Strategy

Brand Strategy

Concept GenerationConcept Generation

Design Development

Stylintg & Prototyping

Client : Trihedron Infotech Pvt. Ltd.Discipline : Information Technologyt

COMMUNICATIONDESIGN

Catalogued for each vertical

SPACE DESIGN

Client : VIS-A-VIS LightsDiscipline : Architecture & Interior Lighting Solutions

Client : Design SpheresDiscipline : Architecture & InteriorsA showcase of several years oftheir extensive work.

Encasing (perspex) & Book Design

COFFEE TABLE BOOK

Client : SANSKARADiscipline: Wildlife conservation

Creative copy and Graphics

WILDLIFE CAMPAIGN

Client : Saatchi & SaatchDiscipline : Art

MIXED MEDIAINSTALLATION

1. Find a light source - natural or artificial

2. View the silhoutte against the light source

3. image and details become visible

Viewing the artwork :

Laser Etching on Leather

Client : FiILMKAARDiscipline : Film Production

t

COMMUNICATIONDESIGN

Condiment Stand

COCKTAIL STICKS + COCKTAIL STIRRERS

Lifestyle products inspired by the

characters of The Ramayana.

Drawing parallels between four key Drawing parallels between four key

protagonists from the epic and

personality profiles today. Identifying,

comparing and learning their qualities

and temperaments and then using them

to create design archetypes

The rightious RAMA

The benovelent The benovelent SITA

The wise HANUMAN

The dynamic RAVANA

SILVER & I

Material: Laser Etching on Amercan Walnut

The table uses the dimensions of the

human body as a standard of

measurement to map behaviour and

visualizes the use and abuse of an object

(table) by an individual over a period of

time.

It maps and directs activities both It maps and directs activities both

physical and emotional while working

PERFECTIONIST TABLE

‘Measure of an Estimate’

First instinct is to imagine or visualize

an approximation. The ring measure

provides a more accurate means to

this estimate

THE APPROXIMATOR

SNEAK SPOON + PICKY FORK +EQUILIZER KNIFE +

A set of specialist tools designed to

suit an individual’s own specific

technique for eating.

HABIT CUTLERY

TONGUE REIN +

TEMPULA POINT +

HORN MOUTH +

Three vices is a series of objects as

retribution for our vices.

THREE VICES

RESTRICTING MALICIOUS GOSSIPERS

CURBING EXCESSIVE VERBOSITY

REHABILITATING EXCESSIVE PROFANITY

Collectif, Génération Exposition,

Cite Du Livre, Provence, France

Created in collaboration with

Poet: Peter GIzzi (US)

Publisher: Gervais Jassaud (France)

Artist: Srishti Bajaj

HOMER’S ANGER

A humorous re-appropriation of the

iconic hawker’s cart.

We all love moving furniture around, and We all love moving furniture around, and

reassigning functional objects to serve

other purposes and so, the cart can

morph into a fun work desk, a mobile

bar or a dinning table. At our studio we

are using it as a part time conference

table/ interesting reception.

Handmade in IndiaHandmade in India

Material: Spun with jute coir by local

Kaarigar (craftsman), the cart is powder

coated with a beveled glass top.

TART CART

Focusing on design trends that will affect the

future of urban transport, reviewing develop-

ments in both ‘core’ and ‘contextual’ areas. Core

areas correspond to the Auto manufacturer’s

product area (transportation design) and ‘contex-

tual’ areas are those that we believe to be influ-

ential on the core areas (such as architecture,

consumer electronics, interiors, fashion and

cosmetics).

Our scope included:

• Sustainability, low environmental

impact design trends

• Architectural design trends

• Consumer design trends

• Transportation design trends

Client: Seymourpowell UK

Discipline : Seymourpowell are a product and

innovation company based in the UK that is

currently conducting a global study into the

future of urban transport with a focus on design

trends.

DESIGN RESEARCH

“..thinking out of thebox is a way of life.”

PROFILESrishti Bajaj M.A. RCA

Founder + Designer