Darius Singleton

Business Essentials

Identify the purpose

Identify the audience

Identify the goals you expect to achieve

Analyze the content

Establish a format and use it

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Capture attention and explain concept

Graphics help people remember10% of what they read

20% of what they hear

30% of what they see

70% of what they see and hear

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Characteristics of audience determine which presentation to use

Overheads best for lighted rooms and for group size less than 40

Electronic presentation to any size audience

35mm slides for formal presentation to any size audience

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If Selling a product, focus on why product is best for this audience

If presenting a study, give the result rather than a history of the study

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Keep one concept per slide

Highlight important aspects

Do not present full page of text

Limit line size to five to seven words

Limit slide to five to seven lines

Don’t clutter; use empty space effectively

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Be consistent with color and attributes

Use bold and italics sparingly

Use no more than two font types

Remember:

K.I.S. (Keep It Simple)

C.C.C (Clutter Creates Confusion)

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