design with purpose
TRANSCRIPT
Design with Purpose
Hi there!
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Purpose Starts with Why
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WHY
HOW
WHAT
The Golden Circle
WHY
HOW
WHAT
The Golden Circle
WHY
HOW
WHAT
The Golden Circle
WHY
HOW
WHAT
The Golden Circle
WHY
HOW
WHAT
The Golden Circle
WHY
HOW
WHAT
The Golden Circle
Limbic BrainNeocortex
The Golden Circle
WHY
HOW
WHAT
WHY
HOW
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Neocortex
Language Numbers Facts & Figures
The Golden Circle
Limbic Brain
WHY
HOW
WHAT
Limbic Brain
Feelings Behavior Decisions
Neocortex
Language Numbers Facts & Figures
The Golden Circle
WHY
HOW
WHAT
The Golden Circle
WHY
HOW
WHAT
The Golden Circle
People don’t buy what you do they buy why you do it
Simon Sinek
People don’t buy what you do they buy why you it
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Simon Sinek
Purpose is a Story
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Character
Conflict
Resolution
Story is a tool for articulating a why. It is a format that we have evolved to understand. Stories are a vessel for our empathy. They allow us to share emotion.
Technology is a glittering lure but there is the rare occasion when the public can be engaged on a level beyond flash. If they have a sentimental bond with the product.
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Purpose Creates Meaning
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2005 Photography
2005 Graphic Design
2008 Brand Design
2010 Web Design
2012 Product Design
2016 Company Retreat
To nurture a community that architects and engineers technologically innovative products that positively impact the world
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”Yeti’s Purpose
Start with Why End with What
Start with Why Tell your Story Create Meaning
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Design with Purpose
