design thinking workshop for innovative products and businesses
TRANSCRIPT
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Design Thinking for
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THAT IDEO VIDEOHTTPS://WWW.YOUTUBE.COM/WATCH?V=M66ZU2PCICM
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Rachleff's Corollary of Startup Success via pmarca.com
The only thing that matters is getting to product/market fit.
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Could you get to product/market fit
in one week?
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IMG COPENHAGEN
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16 week Lean Launchpad class
in 1 week
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THEY DID IT
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A PLAN FOR TUITION
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What makes designers effective?
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DISTRIBUTED COGNITION
Photo: woodleywonderworks
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DESIGNERSTHINK WITH…
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HANDS
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POST-ITS
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WALLS
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•Frees up memory•Allows you to see connections•Share insights & understanding
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You can get insights for
innovation with 3 techniques
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1. FRAGMENTINGAND FREELISTING
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Why?Make information modular in order to recombine
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EXERCISE•Get out your post its• List everything you like about travel• 1 item per post-it
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EXERCISE•Get out your post its• List everything you HATE about travel• 1 item per post-it
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2. CHUNKINGINTO AFFINITY GROUPS
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How?•Put idea with like ideas•No rules, just seek patterns• remix
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Play with possible modelsRelationship to other data
Credit: Steve Portigal
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Play with possible models
Frequency
Credit: Steve Portigal
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Play with possible models
Timeline
Credit: Steve Portigal
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PATTERNS?
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OPPORTUNITIES?
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Why?Discover unexpected insights in the data
Photo credit Eirik Newth
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3. MAPPING TO FRAMEWORKS
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What is a framework?A scaffold for thinking about a problem
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How?• Select a framework•Map post-its against it•Do more research/freelisting to fill in blanks
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Discover hidden patterns
Why Frameworks?
Photo credit Marc Phu
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Why Frameworks?Find missing areas of inquiry and fill them in.
Photo credit Marc Phu
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How much/how often
PassionateIndifferent
Often
Rarely
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How much/how often
PassionateIndifferent
Often
Rarely
eating
weddings
Replace shoelaces
?
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How much/how often
PassionateIndifferent
Often
Rarely
High Value – Build here
High price point
Requires Marketing
Doomed
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EMPATHY MAPAdrian Howard https://www.flickr.com/photos/adrianhoward/8710477211/in/photolist-9zsm7U-9zsoeo-9zsmo3-9zpnNe-aKVQVM-ob4zF5-5wrz1p-egHtpz-9zpqGM-9zsooJ-9zspTN-9zpqa2-9zspL9-9zskPA-9zskZd-bJ5qVx-opHAHj-psEPoY-c3gTjN-ebVuVA-9H7uru-ebPQrT-egHuq4-77aN2N-brpNWc
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MORE FRAMEWORKS
FOR YOU
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MENTAL MODELS
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User needs go here
Offerings goes here Opportunitie
s!
Credit: Indi Young
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PARTICIPATORY ROADMAP
Learn more at eleganthack
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Business Model Canvas
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EVEN PPT
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Freelist your points
Chunk them into themes
Map them to a story arc!
Photo taken at Duarte Workshop
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Get up! Use the walls!
Photo credit: Kevin Hoffman
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Remember1. Fragmenting +2. Chunking +3. Mapping
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= INSIGHTS!
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LUNCH
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Recap• Generate Apart, Evaluate Together• Diverse Teams, Diverse Ideas• Time is a medium, design for it.
More time + More ideas. Less time= Avoid analysis Paralysis.
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BREAK
Double Diamond via Design Council
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Product Idea generation
Part two
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VISUAL THINKING MAKE IDEAS TANGIBLE
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DRAW
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NAPKIN SKETCH EXERCISE
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1O MINUTES: USING YOUR DRAWING SKILLS, EXPLAIN THOSE IDEAS IN IMAGES
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Character, Goal, Motivation Inciting Incident
Problem Crises
Climax (product saves day)
Return home changed
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ONE MINUTE PITCH.
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DOTMOCRACY
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DRAW DEEPERThis time, show the product
Image from http://www.nurahmadfurlong.com/2011/01/dabbling-html5-css3-media-queries-studentology-website/
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ONE LAST ROUNDDraw, Pitch, vote
Image from http://alistapart.com/article/sketching-the-visual-thinking-power-tool
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PARTICIPATORY ROADMAP
Learn more at eleganthack
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Process• Show winning Comic Strip• Show winning Interface• Do participatory roadmap exercise
1. Swap features2. Stack rank features3. “If you could add just one”
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Business Model Canvas
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Use the frag/chunk/map even for peer feedback!
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THANK YOU@CWODTKE
WWW.ELEGANTHACK.COM
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Learn More:Books
Eleganthack.com for participatory roadmaps
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APPENDIX
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VALIDATE
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INTRODUCTION TO LEAN
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EXPERIENTIAL LEARNINGFrom Ed Batista http://www.edbatista.com/2007/10/experiential.html
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikeFrom Google Vetures Design Sprint http://www.gv.com/lib/the-gv-research-sprint-a-4-day-process-for-answering-important-startup-questions
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikeFrom Google Vetures Design Sprint http://www.gv.com/lib/the-gv-research-sprint-a-4-day-process-for-answering-important-startup-questions
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ONE: WHO DO YOU TALK TO?
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TWO: WHAT DO YOU ASK?
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USE A SCRIPT‣Introduction‣Get them comfortable
http://www.indiana.edu/~audioweb/T284/krug_questions.html
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THREE: WHAT DO THEY DO TO SHOW YOU?
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FOUR: MAKE SENSE OF YOUR FINDINGS
You know this one.
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MAKE THE NEXT THING
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PROTOTYPING
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DRAWING EXERCISES
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