DESIGN THINKING

OBJECTS & SERVICES CONCEIVED WITH A DESIGN THINKING APPROACH

2 DEFINE

CLEARLY ARTICULATE THE PROBLEM

YOU ARE TRYING TO RESOLVE.????????

1 EMPATHIZE

INVESTIGATE THE USER’S NEED

& REQUIREMENTS. DEVELOP UNDERSTANDING

OF THEIR THOUGHTS & ACTIONS.

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WHAT IS

DESIGN THINKING ?Design Thinking is a human-centric approach of innovation.It uses designer’s tools in order to integrate the needs ofindividuals, the possibilities of technology, and the primaryconditions for the commercial success of a product or service.

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AT THIS STAGE,WE COMBINE RATIONAL AND

IMAGINARY, CONSCIOUSAND UNCONSCIOUS IN ORDER

TO GENERATE NEW ANDINNOVATIVE IDEAS.

3 IDEATEEXPLORE THE FIELD OF THE POSSIBLE AND

OF THE IMPOSSIBLE IN ORDER TO “SATURATE”ALL ASPECTS OF THE PROBLEM.

BRAINSTORM,SELECT & BEGIN BUILDING

POTENTIALLY VALID SOLUTIONS TO YOUR USER’S NEEDS &

REQUIREMENTS.

4 PROTOTYPEDEVELOP INTERACTIVE ITEMS AND

ARTIFACTS DESIGNED TO ANSWER QUESTIONSTHAT HELP IN CREATING SOLUTIONS.

THE MODELS ARE USED TO VISUALIZE A SPACE.ALSO USEFUL ARE STORYBOARDS OR MAPS

(PROCESSES, CLIENT PATHS, ETC.).

5 TESTUSE SHORT-CYCLE INNOVATION PROCESSES TO

CONTINUALLY IMPROVE & FINE-TUNE YOUR PROTOTYPE DESIGN.ASK “WHAT ?”, “HOW ?” & “WHY ?”

It is an evolutionary process of 5 main phases,each one can be carried out using various tools stimulating

creativity and collaborative re�ection !

Reconstruct knowledge management

If the establishment of knowledge exchange networks requires adapted technological support (CSR, collaborative platform, co-creation or open innovation), the success of such initiatives depends above all on an understanding of the real needs of users, and the implementation of tools to meet these needs.

Reinvent customer relationship

Beyond the digital response, the mapping of the customer journey involves the entire process of design thinking.

Analysis of allpoints of contact.

Evaluation of progressand iterations.1 Field studies of problems

faced by your clients.

2Working group as diverse as possible(construction of personae). 4

Identi�cation and prioritizationof improvement point.

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Reform company

The ONA (Organizational Networks Analysis) allows to visualize the internal, decisional, communicational and collaborative �ows, and to work on prototypes of adapted solutions.

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WHY ? ?

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Sophie Campbell – Design Thinking infograpicBlackvard – The Design Thinking ProcessVisionary Marketing – Design Thinking et Transformation DigitaleSnitker&Co – 10 Steps to PersonasRob Cross – Introduction to ONA

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