design thinking workshopseniord.ee.iastate.edu/s20talks/491s20_02_18_fila.pdf · empathy map...
TRANSCRIPT
DESIGN THINKING
WORKSHOP
1. Learn about design thinking
2. Experience some of the tools, methods, and methodology of design thinking
3. Consider how you might use design thinking in your senior design project
4. Have fun!
Goals
design
thinking
Human-centered & creative
Learning and growth
Scaffolded
Wealth of resources
Collaborative
What is design thinking?
Sanders, 2008
What is design thinking?
Methods &Methodology
• Series of phases (with some overlap)• Frequent iteration• Convergence and divergence
What is design thinking?
Mindsets
What is design thinking?
Tools
Do Say
Think Feel
Personas
Empathy Map
Abstraction Laddering
Creative Matrix
• Team
• Organization/school
• Department
• Profession
• Nation
• …What else?
What is design thinking?
Culture
How might you use design thinking?
Plug and play as neededGet “unstuck”
Awareness of where you are in the processAdapt based on context and situation
Developed over time and in contextWhat you uniquely bring
Let’s try it out!
Goals:1. Learn about users and
their contexts
2. Engage users in the
process to build trust
3. Develop insights that
inform problem
definition and concept
development
empathy: what?
when you FEEL and UNDERSTAND what the other person is feeling and experiencing. When you can MIRROR their expression, their opinions, their hopes.
Designers approach empathy…
without judgment
with a beginner’s eyes
with curiosity
optimistically
respectfully
empathize: how?
Designers build empathy by…
talking with stakeholders
observing people in their daily lives
collecting artifacts
role-playing and building personas
co-constructing problems and concepts
empathize: who?
many different people may use or be affected by what you design, beyond the obvious (e.g., your direct client)
what they need might not be immediately obvious or fit your/their initial expectations
Empathy: how?
1
2
3
4
Building a persona
• Identify a target userWhose needs are most important to consider in your project?
• A persona typically represents a composite of your users, but can refer to a single user
• Fill out the template as best you can. It’s okay if you don’t know something, you can learn this later (e.g., through interviewing the stakeholder).
Photo/Picture
Do Say
Feel Think
Insights about user needs
Tool: Empathy Map If you don’t know something about your users, list what you don’t know and come up with a plan to learn more.
If you don’t know something about your users, list what you don’t know and come up with a plan to learn more.
Goals:1. Identify user needs and
core issues
2.Focus design work on a
specific target
3.Reframe the problem to
reflect new knowledge
and perspectives
usergirl
needbook, lower shelves, a safety device, etc.
insightshe commonly reaches for books on high shelves without paying much attention to balance
A 10-year old girl who just
moved into a new house
She needs a way to play and explore
in her new home
While she likes to read, she enjoys the
adventurous aspect of reaching books on
the higher shelves as she becomes
accustomed to her new home (surprising
finding rooted in empathy work)
are human physical, cognitive, and emotional necessities
capture the goals and motivations of the person for whom you are designing (which may be different than you initially think)
are verbs, not nouns (opportunities, not solutions: ladder vs to reach)
Needs…
You may continue to iterate and reframe throughout the project
What does your user need?
1
2
3
Abstraction laddering
1. Start with your needs statement
2. Ask ‘why’ questions to identify deeper, broader problems
3. Ask ‘how’ questions to identify more specific issues to address
4. Build a ‘ladder’ with as many problems as you can identify (ideally with users)
5. Select a problem to address
Goals:1. Generate a lot of
ideas
2.Go beyond the obvious
3.Engage everyone in the
process
Ideate
ideate: how?
Tool: Lotus Blossom
General approaches
1. Place the need at the center
2. Identify potential approaches to address the problem
3. Identify specific ways to implement those approaches
4. Generate as many ideas as you can, adding levels as needed
NOTE: If you’re having trouble getting started, identify a few ideas and generate the approaches from there.
Volume, wild ideas,
NO evaluation!
More specific ways to implement that approach
Goals:1. Develop rough
models to share
with users
2.Frequently iterate
and improve
3.Learn from “failure”
Prototypes come in many forms
StoryboardLabeled sketch
Physical model
Product simulation
Timeline
Rapid Prototyping and Testing
Choose the most promising concept(s) to develop.
Describe a scenario where the solution would be used.
Add details that demonstrate functions and features
Test prototype with your personas.
Iterate on the solution as you prototype.
Some things to consider
Think beyond what users say they want
Consider whether your insights come from assumptions or authentic user perspectives
Find the appropriate scopeDon’t be afraid to reframe
Don’t worry about feasibility yetTake some time and push yourself
Prototype early and oftenUse a variety of prototype formats
Some things to think about…
How did it go?• E.g., what was surprising? Why?
How might you use design thinking in your project?
Any questions or final thoughts?