DESIGN THINKING ACTION LABWeek 2 Assignment- Empathize and Define

Submitted By:

Shubham Singhal

Hyderabad, India

Steps

1. Prepare for the empathy work

2. Go out and Talk to the people

3. Empathy Map

4. Craft a problem Statement

Step 1. Prepare for the empathy work• Who is getting interviewed?

Student who is also doing part time work Number of people being interviewed: 2 Final analysis done on 1 interview, based on the quality of inputs

from 2 interviews

• Who have you interviewed? A friend (classmate)

• Areas of conversation: Time management Vision, mission and passion Driving force Switching between job and studies Past working experience Working as per deadlines on deliverables

Step 1. Prepare for the empathy work (Contd.) - Questionnaire• How much time do you devote for studies and your work

daily?• What is more important to you- money you are getting

from the work or the knowledge you get in the college?• How do you manage between the two things?• Do you loose out on the studies or in your work? • How do you choose that the job you want to do(the

parameters)?• How do you relate the theoretical knowledge you get in

college with the work done in office?• How is your relationship with your manager and team

members?

Step 2: Go out and Talk to the people• Interview was taken of a friend who is studying in my

class as well as working in a multi national company

• The questions (in the previous slide)were used along with the common topics and his areas of interest to have a discussion and get some insights from him

• During the discussion and interview, the focus was to find what are the problems that he is facing and what are his objectives

Step 3: Empathy MapSay Think Do Feel

I attend my college lectures in the morning

Man, I am actually doing a good job managing between the two!

He talks very fast, in order to save time

I feel so confident and strong about my career

I go to office after my college lecturesI think and calculate the opportunity cost of a task

He does multitasking, in order to make most of the time

I am happy and proud of myself of what I am doing

I do need to maintain the minimum attendance in the college

I analyze what will I loose if I do not do a particular thing

He uses a high end smartphone, so that he can quickly respond to all his calls, messages and emails and keep himself udated about general affairs, news and what all is happening around him

I am moving too fast as compared to some and too slow as comared to other set of people

I must complete all my deliverables at the office as well

I do want a great career ahead for myself

He is very particular about what to do and what not to do.

I feel if I continue like this and if I have an attitude of continous learning and updating myself, I will make something good out of my career

I must keep my boss happy and also my team mates should not feel that I do not devote much time in office

I do think why is it that my peers are not doing such things

I feel I can soon be driving my favourite car and live in my dream house

I focus on giving quality work in the office projectAm I abnormal or its just that I am above normal?

I try to apply the concepts learnt in the classroom into the professional and practical environment

I think I should be able to achieve all that I aspire of and live a happy life

It is difficult to swtich and manage between the 2 things

Sometimes I am not able to prioritize or decide which is more importantSometimes I feel like bunking both and go for a movie instead! ;)

Step 4: Craft a problem Statement• Components:

Stakeholder: Sudhakar (Name of the interviewee)Adjectives to describe him: Curious, Keen learner, Visionary, Career

oriented, Extrovert Problem/Need: He needs a better mechanism to manage his time

well between the college studies and work Insight: He needs to prioritize on more important things based on

the value received from it or the objective achieved from it aligning it with the ultimate objective as required (a good respectable job)

• Problem Statement:

‘Sudhakar needs a way to better manage his time between the college studies and his work Because he needs to focus on more important and valuable things aligned with his overall goals and objectives.’