8/9/2019 Design Thinking: A Tested Method for Creating Breakthrough Innovation

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Design Thinking: A Tested Method for Creating BreakthroughInnovation

While the word “innovation” thunders from the boardroom and from theranks, few companies actually build a sustainable process for generating realsolutions that create value. Instead, they hastily focus on un-validated andover-ca einated pet ideas of the !". "r worse, they spend a lot of time andresources recreating a slightly di erent version of their same core o ering.

#he two, too common scenarios noted above are not innovation. $ealinnovation is not a product line e%tension or an additional feature. &pare us.

#he world is already surfeited with such nonsense.

$eal innovation re'uires thinking outside of your own business paradigm.

$eal innovations that make ma(or traction in the market solve problemspeople didn)t know they had. $eal innovations get out of the o*ce and

embody the matter. #hey walk in the shoes of the intended audience, evenvisit them at home or their o*ce. #hey begin with empathy, then follow aniterative process, and then reap substantial rewards.

#his formal innovation process was named (ust a few years ago. While itremains contested, +esign #hinking is a set of principles from mindset androles to process that work for consumer products, software, services, evenin the social sector.

+esign #hinking is a method for solving comple% problems. #hink of +esign #hinking as installing a new operating system for life it)s that revolutionary.

ooking at the world with an inspired eye for redesigning every aspect thatcould be improved is the mindset. #here are few e%periences that could notbe improved.

/s noted by #im 0rown, now the !" of I+!", there are three spaces toe%plore, which overlap inspiration, ideation, and implementation.

1ere)s the skinny version

Inspiration: the problem or opportunity that motivates the search forsolutions this stage involves interviewing, observing, sketches, mock-ups,

and scenario-building.

Ideation: the process of generating, developing, and testing ideasthis stage involves building prototypes 2 e%ploring the balance betweenpractical functionality and emotional appeal.

8/9/2019 Design Thinking: A Tested Method for Creating Breakthrough Innovation

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