Design, the Future & the Human Spirit*

1. Designers can work for the Public Good:

“The future …deeply implicates designers who work across …professional fields. They are… agents whose skills produce ...products & services in which we live.”

Design, the Future & the Human Spirit*

2. Designers ‘ responsibility to contribute in constructive way:

“To the degree…[these] do not enhance & affirm human potential & well-being… we must hold designers … accountable.”

Design, the Future & the Human Spirit*

3. Ways designers can contribute?:

“… how to create an ethics of designing that can suggest humanly satisfying directions for future work.“

p 15

Design, the Future & the Human Spirit

Predictive vs Prescriptive Scenarios+ Predictive = what could happen+ Prescriptive= what should happen

Design for Socially Responsible Behavior

• A Classification of Influence Based on Intended User Experience by Tromp, Kekkert, Verbeek

Principle arguments: Designers can facilitate change: 1. Align individual concerns with Collective concerns 2. Engage individual to act on behalf of their Private & the Public Good

Design for Socially Responsible Behavior

Principle argument: Designers can facilitate Individual concerns to align with Collective concerns to act based on the larger Public Good

• Intervention methods 1. Coerce2. Persuade3. Seduce4. Decisive

1. Coerce

http://sopablackout.org/

http://www.theglobeandmail.com/news/technology/technology-video/video-popular-websites-pull-the-plug-in-protest/article2306422/

http://sopablackout.org/learnmore/

1. Coerce

http://www.cbc.ca/passionateeye/episode/how-facebook-changed-the-world-the-arab-spring.html

http://news.linktv.org/videos/images-of-a-revolution-the-arab-spring-on-film

http://front.moveon.org/top-10-game-changing-progressive-moments-in-2011/?rc=googleplus

2. Persuade: 1943- 1956

2. Persuade: 1992-2005

2. Persuade: 2005-2011

2. Persuade= 2011

3. Seduce

http://www.tellyads.com/show_movie.php?filename=TA14297

http://video.answers.com/benetton-unveils-ad-campaign-with-world-leaders-kissing-517206512

4. Decisive

4. Decisive

4. Decisive

Design for Socially Responsible Behavior

Principle argument: Designers can facilitate Individual concerns to align with Collective concerns to act based on the larger Public Good

• Intervention methods: Can change, User determines category 1. Coerce2. Persuade3. Seduce4. Decisive

Strategies Based on Individual Concerns- pp 13-17